DARRYL CLIFT
Woodland Hills,CA
Summary
Talented and results-oriented creative professional with experience leading teams, managing budgets and developing strategies to engage target audiences. Proven track record of developing successful and innovative advertising and marketing campaigns that improve brand visibility and increase revenue. Possesses excellent eye for detail and nuanced understanding of brand voice and messaging.
Overview
12
12
years of professional experience
Work History
SENIOR EDITOR | WRITER | PRODUCER
NBC/Universal
05.2022 - 11.2023
- Drove creative development and execution of highly visible and impactful network on-air promotional campaigns
- Articulated creative approach and plan to senior leadership and stakeholders and led team execution
- Converted, produced digital social content spots
- Produced on-air promotional campaigns for notable shows such as Blacklist, Password, La Brea, College Bowl, People's Choice Awards, Magnum P.I., La Fire and Rescue, Quantum Leap, and Found
- Played key role in first-ever People's Choice Country Music Awards, ranked as NBC networks highest-rated award show, via production of 5 engaging marketing pieces including digital/social. Show was seen by 4.3 Million viewers across all platforms. Reached 25 million platform users (linear, digital, social)
- Surpassed expected ratings for newly launched shows, Password and Capital One's College Bowl, with marketing initiatives that included TV marketing spots.
CREATIVE DIRECTOR | SENIOR TRAILER EDITOR
Pool Party Creative
09.2021 - 05.2022
- Shaped creative vision and executed editorial on theatrical campaigns
- Performed business development for agency
- Yielded $320K in new business by winning engagement to market and open Warner Bros TheBatman movie in theaters
- Produced and edited theatrical trailer, 8 TV spots, and 7 digital/social assets
- Led multiple projects' creative assets development, graphic design, Finishing and editorial support delivery
- Collaborated with studio executives to determine strategy for delivering advertising, promotions of trailers, and digital content
- Delivered $185K in new business with 2 high-profile projects for HBO's We Own the City and South Side, producing trailer, Next Week On segment, digital spots, and TV spots for said show
EDITORIAL SUPERVISOR
MSG Sphere
03.2021 - 08.2021
- Created organized structure for editorial/production review process to help diagnose inefficiencies
- Organized show production content through dailies, selects, conforms, sizzles, and marketing for team of 12.
- Manage non-linear editing software as well as production, post-production and VFX workflows in 4 editorial bays for producing high-end content
- Conform edits and break out plates for VFX, color, and audio departments
- Recognize, troubleshoot, and solve technical problems independently
- Recommend future technology for department of 12
- Regularly meet with leads of VFX, sound, color, and playback teams to foster communication between departments
CREATIVE DIRECTOR | SENIOR EDITOR
Mentality Creative
03.2019 - 02.2021
- Led creative development of trailers, advertising campaigns, social media marketing, and branding for movies, series, and worthy causes
- Guided multi-functional team of 4 Editors, 1 Motion Graphics , 2 Writers, 3 Producers across full project lifecycle
- Presented final concepts to clients.
- Enhanced brand recognition by developing innovative marketing campaigns and visually compelling designs.
- Mentored junior editors, fostering professional growth and enhancing overall team capabilities.
- Increased client satisfaction by delivering tailored editorial solutions that exceeded expectations.
- Collaborated with stakeholders to define project vision and ensure alignment with creative goals.
CCO | PRINCIPAL
Clift Creative
02.2016 - 02.2019
- Founded agency and led its day-to-day operations focusing on delivering creative excellence of marketing content.
- Established agency from ground up, progressively increasing billings 198% from $128K to $382K across 3 years.
- Managed creative staff that fluctuated from 8-22 members.
- Lead hiring of freelance production crews for shoots and commercials.
- Worked with notable clients such as Netflix, FXX, VR Society, BlueFox Films, History Channel, Disney Networks, Fox, Jack-In-The-Box.
CREATIVE DIRECTOR | CULTURAL STRATEGY
Double Wide
07.2015 - 02.2016
- Directed cultural creative vision that focused on AA audience.
- Delivered compelling A/V, key art, trailers, sizzle reels, and TV spots.
- Presented work to clients, articulating creative concepts and rationale.
- Provided strategic cultural guidance for critical creative issues on the A&E remake of Roots generating memorial day holiday viewing of 5.3 million.
CONTRACT CREATIVE EDITOR | PRODUCER
FOX On-Air Promotion
08.2014 - 07.2015
- Worked closely with directors, and creative teams crafting engaging content to promote TV programs, series, and events.
- Instrumental in producing /Editing of launch and first season spots for FOX's hit show Empire. Show gained 16% in ratings. 5.09 rating qualified it for highest scripted series for FOX.
EXECUTIVE DIRECTOR, WORLDWIDE CREATIVE ADVERTISING
Sony Pictures Entertainment
02.2012 - 08.2014
- Pioneered studios in-house creative agency, establishing processes for project management
- Spearheaded marketing campaigns for two high grossing films
- Administered $2.5M operating budget for in-house agency
- Organized special promotional shoots
- Built 8-member Creative Services team and integrated standardized workflows for development and delivery
- Increased cost savings from $100k to $6M in 12 months via introduction and subsequent expansion of creative services, new edit bay protocols, more efficient facilities processes, and better engagement with Building Facilities and Tech Operations
- Responsible for Key Art creation, agency management for A/V, produce/edit trailers and TV spots
- Cultivated collaboration to spearhead creation and implementation of multi-cultural division
- Worked with highly regulated unions, MPAA, and record companies for compliance with clearances and guidelines
- Supported global effort to expand Sony's brand perception of not just electronics with creation, design, and management of Sony Pictures Worldwide Brand campaign.
Education
Bachelor of Science -
Oregon State University
Corvallis, ORSkills
- Theatrical Marketing
- On-Air Promotion
- Post-production
- Editorial Supervision
- Agency Management
- Campaign Management
- AV
- Digital
- Creative Direction
- Adobe Premiere
- Avid
Personal Information
Title: Creative Advertising | Marketing Specialist
Technology
Design and Creative Software : Adobe CC, AVID Editing Software (including Interplay content management system), DaVinci Resolve | Office and Productivity Tools : MS Office (OneNote, PowerPoint, Excel) Content and Asset Management : Content Management Systems (CMS), Digital Asset Management Systems and Servers, WireDrive, Dropbox .
Timeline
SENIOR EDITOR | WRITER | PRODUCER
NBC/Universal
05.2022 - 11.2023
CREATIVE DIRECTOR | SENIOR TRAILER EDITOR
Pool Party Creative
09.2021 - 05.2022
EDITORIAL SUPERVISOR
MSG Sphere
03.2021 - 08.2021
CREATIVE DIRECTOR | SENIOR EDITOR
Mentality Creative
03.2019 - 02.2021
CCO | PRINCIPAL
Clift Creative
02.2016 - 02.2019
CREATIVE DIRECTOR | CULTURAL STRATEGY
Double Wide
07.2015 - 02.2016
CONTRACT CREATIVE EDITOR | PRODUCER
FOX On-Air Promotion
08.2014 - 07.2015
EXECUTIVE DIRECTOR, WORLDWIDE CREATIVE ADVERTISING
Sony Pictures Entertainment
02.2012 - 08.2014
Bachelor of Science -
Oregon State University