Summary
Overview
Work History
Education
Skills
Timeline
Generic

DARRYL D. LASSITER

Atlanta,USA

Summary

Results-oriented achiever with a proven ability to consistently exceed targets and drive success in fast-paced environments. Combining strategic thinking with hands-on experience, I deliver impactful solutions that enhance organizational performance. Experienced leader with a strong background in guiding teams, managing complex projects, and achieving strategic objectives. Expertise lies in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and unwavering commitment to excellence. Successfully managed teams of content writers, advertising accounts, and public relations directors, leveraging their talents to achieve exceptional results.

Overview

2025
2025
years of professional experience

Work History

Media Tech Operation

COX MEDIA GROUP
Atlanta, GA
04.2020 - Current
  • Company Overview: WORLD HEADQUARTERS
  • Managing Cable TV regions in 18 States
  • WORLD HEADQUARTERS
  • Improved project outcomes, meticulously documenting development phases.

Teacher/Instructor

Kids Video Connection
Atlanta, GA
11.2018 - 12.2024
  • Developed strong relationships with students, parents, and colleagues by maintaining open lines of communication and fostering a supportive learning environment.
  • Managed classroom behavior effectively by establishing clear expectations, modeling appropriate conduct, and consistently enforcing established rules and consequences.


Master Control Operator

ABC-TV Network Hub/Encompass
Atlanta, GA
01.2019 - 01.2020
  • WABC NYC, KABC LA, WLS CHICAGO, WPVI PHILADELPHIA, KGO SAN FRANCISCO KTRK HOUSTON, KFSN FRESNO, WTVD RALEIGH-DURHAM

Producer/Video Manager-Director/Editor

WORLD CHANGERS MEDIA
Atlanta, GA
06.2001 - 08.2019
  • Presented production ideas and determined creative scenarios for production and delivery.
  • Conducted thorough pre-production planning sessions, ensuring all stakeholders were aligned on project objectives and timelines.
  • Planned video shoots in studio and remotely by managing production through stages to completion.
  • Managed budgets and allocated resources effectively, ensuring projects were completed on time and within budget constraints.

Assistant Media Director/Teacher

Woodland Middle School
Stockbridge, GA
10.2018 - 07.2019
  • Collected information about kinds of audiences targeted by different media and approximate size each group.
  • Taught 6th-8th graders the fundamentals of television production and assisted with operating the media department.

Master Control, Production Tech, Writer/Editor-Morning Show

CBS 46 Atlanta & WSB-TV-2
Atlanta, GA
10.2014 - 03.2015
  • Collaborated with editors to refine drafts, ensuring consistent tone and style across various platforms.
  • Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.

Producer/Writer

Weather Channel Network
Atlanta, GA
01.2014 - 01.2015
  • "Weather Center Live"

Independent Video Producer/Director

DDL Entertainment, Inc.
Atlanta, GA
02.2001 - 11.2011
  • Clients include: Sony/BMG Music, Polygram/NFL Films, BET Network, The Word Network, GT Magazine, Black Enterprise Television, Arrow Records/Universal Entertainment

Executive Video Producer/Promotions & Media Relations VP

LIGHT RECORDS
Atlanta, GA
01.2004 - 01.2008
  • Company Overview: WORLD HEADQUARTERS
  • National Director of Publicity
  • Designed programming and created content to drive brand and marketing messaging in accordance with brand strategies.
  • Scheduled shoots and set up filming by communicating with talent and crew.


Music/Program Director & Writer, Producer, Director News Reporter and Program Manager

WIGO Radio & The Library Channel Television Network
Atlanta, GA
  • Oversaw inventory management processes, ensuring proper maintenance of instruments and equipment resources while minimizing loss or damage incidents.
  • Programmed the 24-hour network
  • Produced Sports Show "Sports Chat"
  • Morning and Afternoon Host

Education

Bachelor of Arts - Communication

Alabama State University
Montgomery, AL

Film Production & Film Direction Certifications

Hollywood Film Institute
Los Angeles, CA

Skills

  • Teamwork and Collaboration
  • Customer Service
  • Problem-Solving
  • Teacher of kids and adults
  • Time Management
  • Organizational Skills
  • Decision Making
  • Planning-Execution
  • Leadership
  • Cost Reduction Efforts

Timeline

Media Tech Operation

COX MEDIA GROUP
04.2020 - Current

Master Control Operator

ABC-TV Network Hub/Encompass
01.2019 - 01.2020

Teacher/Instructor

Kids Video Connection
11.2018 - 12.2024

Assistant Media Director/Teacher

Woodland Middle School
10.2018 - 07.2019

Master Control, Production Tech, Writer/Editor-Morning Show

CBS 46 Atlanta & WSB-TV-2
10.2014 - 03.2015

Producer/Writer

Weather Channel Network
01.2014 - 01.2015

Executive Video Producer/Promotions & Media Relations VP

LIGHT RECORDS
01.2004 - 01.2008

Producer/Video Manager-Director/Editor

WORLD CHANGERS MEDIA
06.2001 - 08.2019

Independent Video Producer/Director

DDL Entertainment, Inc.
02.2001 - 11.2011

Film Production & Film Direction Certifications

Hollywood Film Institute

Music/Program Director & Writer, Producer, Director News Reporter and Program Manager

WIGO Radio & The Library Channel Television Network

Bachelor of Arts - Communication

Alabama State University
DARRYL D. LASSITER
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