DARRYL D. LASSITER
Atlanta,USA
Summary
Results-oriented achiever with a proven ability to consistently exceed targets and drive success in fast-paced environments. Combining strategic thinking with hands-on experience, I deliver impactful solutions that enhance organizational performance. Experienced leader with a strong background in guiding teams, managing complex projects, and achieving strategic objectives. Expertise lies in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and unwavering commitment to excellence. Successfully managed teams of content writers, advertising accounts, and public relations directors, leveraging their talents to achieve exceptional results.
Overview
2025
2025
years of professional experience
Work History
Media Tech Operation
COX MEDIA GROUP
04.2020 - Current
- Company Overview: WORLD HEADQUARTERS
- Managing Cable TV regions in 18 States
- WORLD HEADQUARTERS
- Improved project outcomes, meticulously documenting development phases.
Teacher/Instructor
Kids Video Connection
11.2018 - 12.2024
- Developed strong relationships with students, parents, and colleagues by maintaining open lines of communication and fostering a supportive learning environment.
- Managed classroom behavior effectively by establishing clear expectations, modeling appropriate conduct, and consistently enforcing established rules and consequences.
Master Control Operator
ABC-TV Network Hub/Encompass
01.2019 - 01.2020
- WABC NYC, KABC LA, WLS CHICAGO, WPVI PHILADELPHIA, KGO SAN FRANCISCO KTRK HOUSTON, KFSN FRESNO, WTVD RALEIGH-DURHAM
Producer/Video Manager-Director/Editor
WORLD CHANGERS MEDIA
06.2001 - 08.2019
- Presented production ideas and determined creative scenarios for production and delivery.
- Conducted thorough pre-production planning sessions, ensuring all stakeholders were aligned on project objectives and timelines.
- Planned video shoots in studio and remotely by managing production through stages to completion.
- Managed budgets and allocated resources effectively, ensuring projects were completed on time and within budget constraints.
Assistant Media Director/Teacher
Woodland Middle School
10.2018 - 07.2019
- Collected information about kinds of audiences targeted by different media and approximate size each group.
- Taught 6th-8th graders the fundamentals of television production and assisted with operating the media department.
Master Control, Production Tech, Writer/Editor-Morning Show
CBS 46 Atlanta & WSB-TV-2
10.2014 - 03.2015
- Collaborated with editors to refine drafts, ensuring consistent tone and style across various platforms.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
Producer/Writer
Weather Channel Network
01.2014 - 01.2015
- "Weather Center Live"
Independent Video Producer/Director
DDL Entertainment, Inc.
02.2001 - 11.2011
- Clients include: Sony/BMG Music, Polygram/NFL Films, BET Network, The Word Network, GT Magazine, Black Enterprise Television, Arrow Records/Universal Entertainment
Executive Video Producer/Promotions & Media Relations VP
LIGHT RECORDS
01.2004 - 01.2008
- Company Overview: WORLD HEADQUARTERS
- National Director of Publicity
- Designed programming and created content to drive brand and marketing messaging in accordance with brand strategies.
- Scheduled shoots and set up filming by communicating with talent and crew.
Music/Program Director & Writer, Producer, Director News Reporter and Program Manager
WIGO Radio & The Library Channel Television Network
- Oversaw inventory management processes, ensuring proper maintenance of instruments and equipment resources while minimizing loss or damage incidents.
- Programmed the 24-hour network
- Produced Sports Show "Sports Chat"
- Morning and Afternoon Host
Education
Bachelor of Arts - Communication
Alabama State University
Montgomery, ALFilm Production & Film Direction Certifications
Hollywood Film Institute
Los Angeles, CASkills
- Teamwork and Collaboration
- Customer Service
- Problem-Solving
- Teacher of kids and adults
- Time Management
- Organizational Skills
- Decision Making
- Planning-Execution
- Leadership
- Cost Reduction Efforts
Timeline
Media Tech Operation
COX MEDIA GROUP
04.2020 - Current
Master Control Operator
ABC-TV Network Hub/Encompass
01.2019 - 01.2020
Teacher/Instructor
Kids Video Connection
11.2018 - 12.2024
Assistant Media Director/Teacher
Woodland Middle School
10.2018 - 07.2019
Master Control, Production Tech, Writer/Editor-Morning Show
CBS 46 Atlanta & WSB-TV-2
10.2014 - 03.2015
Producer/Writer
Weather Channel Network
01.2014 - 01.2015
Executive Video Producer/Promotions & Media Relations VP
LIGHT RECORDS
01.2004 - 01.2008
Producer/Video Manager-Director/Editor
WORLD CHANGERS MEDIA
06.2001 - 08.2019
Independent Video Producer/Director
DDL Entertainment, Inc.
02.2001 - 11.2011
Film Production & Film Direction Certifications
Hollywood Film Institute
Music/Program Director & Writer, Producer, Director News Reporter and Program Manager
WIGO Radio & The Library Channel Television Network
Bachelor of Arts - Communication
Alabama State University
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