Goal-oriented Director with distinguished experience in Rooms, Banquet, Catering, Golf, Spa Sales industries. Proven leadership abilities. Expert in increasing productivity, customer satisfaction while driving revenue. Committed to streamlining procedures while optimizing employee talent. Meticulous background in planning events such as weddings, galas, social events, celebrations. and tournaments.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Private Event Manager
Spanish Trail Country Club
07.2023 - 05.2025
Conducted site visits with potential clients, highlighting venue features and discussing customization options.
Trained and supervised support staff during events, fostering a collaborative environment focused on excellent service delivery.
Handled budget management for each event, tracking expenses and ensuring profitability.
Managed all aspects of event planning, from initial concept to post-event follow-up, ensuring seamless execution.
Increased event bookings by customizing private event packages to meet client needs.
Maintained detailed records of all past events, aiding in future planning efforts and reducing duplication of effort.
Answer all leads incoming within 24 hours personalizing each to their specific requests in detailed.
Enhanced customer satisfaction by providing personalized attention and prompt responses to inquiries.
Coordinated catering services for events, working closely with culinary staff to create tailored menus based on client preferences.
Exceeded revenue targets consistently by driving sales efforts and capitalizing on upselling opportunities during the booking process.
Evaluated post-event feedback from clients to identify areas for improvement and implement necessary changes moving forward.
Developed detailed event reports, documenting all aspects of each event.
Analyzed event costs to identify areas of improvement and cost savings.
Director of Catering Sales & Convention Services
Mesquite Gaming
01.2012 - 08.2023
Built relationships with customers and community to establish long-term business growth & retention.
Recruited, interviewed, hired employees, managed staff, scheduled and coached staff.
Oversee time and attendance, payroll, commissions, service charges according to company SOP.
Collaborated with marketing team to create promotional materials and social media campaigns that attracted new clients.
Sales including sleeping rooms, 7 different golf courses for city wide tournaments, bowling events, spa groups which included banquets & catering.
Booked event facilities, coordinated set up/break down of (2) Event Tents, Ballrooms, Showroom, Pool, CasaBlanca Golf Course, Palms Golf Course, CasaBlanca Resort and Virgin River Hotel Casino areas.
Generate Contracts based on event types, created BEO for every event in house or private, processing payments and ensuring prepayment of all events are closed and processed through to billing or accounting for finalization.
Responded to initial inquiries, coordinating facility tours, food sampling.
Collaborated with clients to confirm event details such as setup logistics, decorations, food and beverage selections to fulfill client requests.
Communicated with venue, food, beverage, golf, bowling, spa personnel to coordinate event logistics.
Planned meetings, site visits, tastings, golf, spa, bowling and vendor evaluations to enhance quality of client services.
Organized corporate/association events, weddings, birthday parties, car shows with 900 cars, balloon festivals, golf tournaments, social occasions to satisfy client requirements and increase facility revenues.
Coordinate 2000+ events over 13 locations ranging from 16 person golf outings to 800 person 5 day golf tournaments to include catering.
Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth and succession.
Organized promotional events and interacted with community to increase sales volume.
Compiled and analyzed data to determine approaches to improve sales and performance.
Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Increased website traffic and conversions through email and social media marketing
Negotiated contracts with clients, securing favorable terms that maximized profitability for the company.
Managed budgets for multiple events, consistently meeting or exceeding financial targets while maintaining quality standards.
Optimized lead generation efforts through targeted prospecting initiatives within key industries or markets related to sales, catering, golf, and spa services.
Coordinated closely with culinary teams to design customized menus tailored to various event types.
Developed a comprehensive database of clients, enabling efficient tracking of leads and follow-up communication.
Education
High School Diploma -
Eldorado High School
Las Vegas, NV
Skills
Oversee Operations of Sleeping Rooms, Catering, Events, Spa, Golf, Bowling & Parking Lot Sales from beginning to settling
Direct Sales, Contractual Obligations, Menus, Budgets, Financials, Marketing
Event Planning, Site Visits, Billing, Staffing, Staff Management, Training
Department Development, Staff Schedules, Staff Management,
Fire and Health Department Permitting, Contractor/Vendor Liaison