DarShanna Smith
San Diego,California
Summary
Results-oriented, strategic sales professional in the Alcoholic Beverage industry. Articulate and driven to succeed using strategic planning and supplier and client relationship management expertise. Exceptional history leading and directing marketing and sales initiatives and driving market share growth.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Sr Director, eCommerce, National Accounts
Southern Glazer's Wine and Spirits LLC
San Diego , California
03.2023 - Current
- Strategically approached business plans and ideas
- Managed multiple projects simultaneously while ensuring deadlines were met.
- Provided guidance on best practices in project management to ensure successful outcomes.
- Coordinated with stakeholders across multiple departments to develop innovative strategies for problem solving.
- Lead cross-functional teams in developing creative solutions to challenging problems.
- Monitored industry trends and made recommendations on how they could be leveraged by the organization.
National Account Manager
Southern Glazer's Wine and Spirits LLC
Seattle , Washington
02.2019 - 03.2023
- Developed and implemented strategic plans to grow national accounts.
- Managed customer relationships with key stakeholders in the retail industry.
- Coordinated cross-functional teams to ensure successful execution of account strategies.
- Collaborated with marketing team to create promotional campaigns for each account.
- Developed strong relationships with buyers at major retail outlets across the country.
Chain Account Manager
Southern Glazer's Wine and Spirits LLC
Seattle , Washington
05.2012 - 02.2019
- Developed and implemented sales strategies to increase market share and grow revenue.
- Analyzed current market trends, identified opportunities and provided solutions to customers.
- Conducted regular meetings with customers to understand their needs and develop customized solutions.
- Established a network of suppliers to ensure timely delivery of products and services to customers.
- Assisted in developing marketing campaigns that targeted specific markets or segments effectively.
- Prepared presentations for senior management highlighting progress made towards achieving business objectives.
Chain Account Manager
Young's Market Company
Seattle , Washington
11.2008 - 05.2012
- Consistently designed and executed supplier backed programs
- Developed and implemented strategic plans for existing chain accounts to increase sales.
- Collaborated with store managers to develop marketing strategies that increased brand awareness and consumer engagement.
- Conducted regular visits to stores to ensure proper implementation of programs, monitor performance and resolve any issues.
Education
Bachelor of Arts - Integrated Marketing
University of Washington
Skills
- Sales and Marketing initiatives
- Supplier management
- Key Performance Indicators
- Project Management
- Project Coordination
- Design, planning and execution
- Cross-functional team leadership
- Partnership building
- Logistics coordination
- Financial management and reporting
- Upselling and cross-selling
- Rapport and relationship building
- Reporting expertise
- Market understanding
Languages
Italian
Limited
Certification
- Court of Master Sommeliers - Level 1 - Guild of Master Sommeliers
- WSET Wine & Spirits - Level 2
Timeline
Sr Director, eCommerce, National Accounts
Southern Glazer's Wine and Spirits LLC
03.2023 - Current
National Account Manager
Southern Glazer's Wine and Spirits LLC
02.2019 - 03.2023
Chain Account Manager
Southern Glazer's Wine and Spirits LLC
05.2012 - 02.2019
Chain Account Manager
Young's Market Company
11.2008 - 05.2012
Bachelor of Arts - Integrated Marketing
University of Washington
- Court of Master Sommeliers - Level 1 - Guild of Master Sommeliers
- WSET Wine & Spirits - Level 2
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