Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Darya Samson

Chicago

Summary

Results-driven Senior Director of Demand Generation with a proven track record of building and executing high-impact marketing strategies that drive pipeline growth and revenue. Experienced in Account-Based Marketing (ABM), multichannel demand generation, marketing automation, and BDR team leadership, with a strong ability to align marketing and sales for maximum efficiency. Adept at scaling demand generation functions, optimizing performance through data-driven decision-making, and leading high-performing teams. Currently seeking a VP or Senior Director role to lead innovative demand generation strategies, accelerate revenue growth, and drive go-to-market success in a fast-paced, high-growth environment.

Overview

7
7
years of professional experience

Work History

Senior Director of Demand Generation

InMoment
08.2023 - Current
  • Owned global demand generation strategy across North America and EMEA, overseeing campaign planning, execution, and optimization to drive consistent pipeline growth across enterprise and mid-market segments.
  • Led alignment between marketing and sales, building lead workflows, refining ICPs, and partnering on outbound strategies that resulted in a 60% increase in BDR-set meetings.
  • Managed full-funnel ABM and digital programs, including paid media, content syndication, email nurtures, and event promotion, improving lead quality and increasing conversion rates by 30%.
  • Directed cross-functional campaign planning, collaborating with product marketing, content, and ops to launch persona-based campaigns that supported regional and vertical go-to-market motions.

Demand Generation Manager

Crafty
09.2022 - 08.2023
  • Led multichannel demand generation initiatives to engage key decision-makers within target accounts, driving a 30% increase in qualified leads.
  • Recruited, trained, and managed a high-performing BDR team of 3 reps, increasing outbound pipeline contribution by 50%.
  • Fostered collaboration between marketing and sales to ensure seamless lead handoff and pipeline acceleration.

Account Based Marketing Manager

Replicated
10.2021 - 06.2022
  • Spearheaded and kicked off ABM strategy for Replicated.
  • Developed and launched multi channels marketing campaigns that engaged key contacts within MM, ENT segments.
  • Analyzed target accounts to determine the optimal ABM campaign and tactic mix; deployed marketing initiatives on a segment or industry basis, using various mediums, including digital, events, and direct marketing.

Strategic Accounts Marketing Manager

ReviewTrackers
02.2021 - 10.2021
  • As a Strategic Accounts Marketing Manager, I created and executed account-based multi-touch marketing campaigns to drive engagement at a subset of target accounts and advance existing opportunities for the sales team.
  • Established key performance metrics for ABM success, tracking account engagement, deal velocity, and revenue impact.

Senior Events Manager

LotLinx, Inc.
09.2018 - 11.2019
  • As a Senior Event Manager, I oversaw the direction, execution, reporting, and optimization of all events.
  • In my role, I frequently collaborated with marketing, sales, and client services teams to create high-value campaigns that deliver experiences for our customers and prospects.
  • Developed event strategies aligned with business goals, maximizing ROI while managing end-to-end event logistics, including budgeting, vendor negotiations, sponsorships, and on-site execution.

Education

Bachelor's degree - Marketing Communication/Public Relations, Minor in Management

Columbia College Chicago
01.2014

Degree - general education classes

College of Lake County
01.2012

Skills

  • Go-To-Market Strategy
  • Demand Generation Strategy
  • Account-Based Marketing
  • Targeted Campaigns
  • Paid Media
  • Sales & Marketing Alignment
  • Event Strategy
  • Performance Optimization

Timeline

Senior Director of Demand Generation

InMoment
08.2023 - Current

Demand Generation Manager

Crafty
09.2022 - 08.2023

Account Based Marketing Manager

Replicated
10.2021 - 06.2022

Strategic Accounts Marketing Manager

ReviewTrackers
02.2021 - 10.2021

Senior Events Manager

LotLinx, Inc.
09.2018 - 11.2019

Degree - general education classes

College of Lake County

Bachelor's degree - Marketing Communication/Public Relations, Minor in Management

Columbia College Chicago

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