Daryl Allen
Washington,DC
Summary
Versatile Social Media Manager trained in both online and traditional marketing methods. Specializing in campaign development through lead and strategy development. Excellent communicator with grasps of multiple platforms, algorithms and platform policies.
Overview
12
12
years of professional experience
Work History
Digital Marketing Manager
Go Boat USA
Washington, DC
2022.07 - Current
- Optimized web pages for higher search engine rankings using SEO techniques.
- Planned and implemented strategies for paid search campaigns across multiple ad networks.
- Amplified sales by 35 percent through business development, internal and external marketing campaigns, and lead generation.
- 40+ Hours per week.
Senior Public Affairs Officer
Civil Air Patrol, USAF Auxillary
Washington, DC
2021.04 - Current
- Authored and co-authored Press Releases. Designed internal and external communications such as infographics, sponsorship decks, and brochures.
- Provided counsel on public affairs issues to executive management teams.
- Increased engagement on digital media platforms like X (Twitter) and Facebook by implementing hashtags, real-time video content, and photos.
- Secured placements in Beltway media outlets.
- Safeguard branding assets of Civil Air Patrol and US Air Force.
- 20 hours per week
Volunteer Marketing Coodinator
Metro Wellness Institute, Inc.
Washington, DC
2023.10 - 2024.05
- Shot and edited videos to publish to company's online platforms.
- Developed email campaigns, and social media content.
- Supported branding, digital marketing messaging and advertising campaigns by engaging with followers on various social media platforms.
- Evaluated analytics to track campaign success and identify improvement opportunities.
- 20 hours per week.
Communications Analyst
JetBlue
Boston , MA
2019.06 - 2021.09
- Earned JetBlue's highest honor, The Blue Hero Award, for exemplifying company values.
- Analyzed customer feedback to identify areas for improvement in communications campaigns.
- Organized events such as webinars, workshops, product launches and conferences to promote brand awareness.
- Drafted copy for internal newsletters and other JetBlue branded digital publications.
- Worked closely with graphic designers on visual elements of promotional materials.
- 40 hours per week.
Startup Founder
The Indie Effect, LLC.
Washington, DC
2012.08 - 2017.12
- Adopted park from national park service in order to do monthly cleanups, and produce monthly cultural events
- Structured corporate deals to support independent artists initiatives
- Curated monthly events
- Successfully secured national and international marketing partnerships with corporate brands and independent musicians and visual artists
- 40+ hours per week
Communications Intern
National Iranian American Council
Washington, DC
2013.01 - 2013.05
- Wrote and distributed press releases and social media content for company publications.
- Proofread and edited materials prepared by all staff to check and correct spelling, grammar, and style.
- Helped with photo and video production and performed visual and sound editing tasks.
- 40 hours per week.
Education
Ph.D. - Strategic Media
Liberty University
Lynchburg, VA2027-05
Master of Arts - Strategic Communication
Liberty University
Lynchburg, VA2023-05
Professional Certificate - Digital Marketing Fundamentals
University of Edinburgh
Edinburgh, Scotland2020-12
Bachelor of Arts - Communication
Trinity Washington University
Washington, DC2017-05
Skills
- Audience engagement
- Market analysis
- KPI monitoring
- Google analytics
- Social media management
- Email marketing campaigns
- Copywriting and editing
- Video editing
- Website copy
- Communications strategy
- Critical thinking
- Cross-channel marketing
Affiliations
- Member of The National Communication Association
- Member of The National Space Society
Timeline
Volunteer Marketing Coodinator
Metro Wellness Institute, Inc.
2023.10 - 2024.05
Digital Marketing Manager
Go Boat USA
2022.07 - Current
Senior Public Affairs Officer
Civil Air Patrol, USAF Auxillary
2021.04 - Current
Communications Analyst
JetBlue
2019.06 - 2021.09
Communications Intern
National Iranian American Council
2013.01 - 2013.05
Startup Founder
The Indie Effect, LLC.
2012.08 - 2017.12
Ph.D. - Strategic Media
Liberty University
Master of Arts - Strategic Communication
Liberty University
Professional Certificate - Digital Marketing Fundamentals
University of Edinburgh
Bachelor of Arts - Communication
Trinity Washington University