Daryl Quek

Marketing Analyst (B2B Growth)

• Data Proven Precision Marketing System: Designed and implemented an intelligent marketing solution based on customer segregation and A/B testing. Increased overall response rates buy 5%, while customer acquisition costs decreased by 30%. Established a quarterly marketing strategy refinement process to continuously enhance campaign performance.

Sales Enablement System Upgrade

• Led the optimization of Salesforce's customer segmentation tool, integrating multi-dimensional business data to provide field sales teams with smart customer recommendations. This drove a 40% increase in conversion rates and improved sales visit efficiency by 30%, resulted as a top performance during Q1 for the Verizon Fios B2B campaign.

Business Intelligence & Automation

• Build a network of B2B and automated reporting processes in Tableau, cutting manual analysis time by 25% while delivering actionable insights to cross-functional team.

Marketing Analyst

• Utilize E-Commerce platforms such as Amazon, Alibaba, and Taobao to achieve performance goals.
• Successfully developed a professional, independent website and Amazon Seller Account to enhance customer engagement.

Profit Driven for E-Commerce

• Implement innovative product appearances to increase customer attraction.
• Strategize logistics and implement cost-effective initiatives to optimize operations.
• Strengthen sales, services, and operational processes through e-commerce.
• Worked with cross-functional teams to achieve goals.
• Led 20+-year-old manufacturing company in exploring Western markets for Ultrasonic cleaners.

Floor Manager

• Fostered positive customer relationships and ensured a welcoming environment
• Collaborated with peers to meet upper management’s requirements and willing to work well under pressure
• Provided professional and respectful customer service, addressing inquiries and concerns
• Demonstrated decision-making skills and closed transactions efficiency
• Facilitated team member skill development