Daryl Sampson
North Wales,PA
Summary
Marketing and Business Development Executive with over 25 years of accomplishment in automotive. Grows businesses by implementing strategic marketing and partnership development to unlock growth opportunities. Excelled in elevating brand presence through innovative campaigns, influencer partnerships, and marketing initiatives. Skilled in mentoring teams towards achieving over 20% growth in market share, demonstrating exceptional project management and creative direction capabilities
Overview
19
19
years of professional experience
Work History
Vice President of Marketing
Turn 14 Distribution
04.2021 - 07.2024
- Increased brand awareness by developing and executing comprehensive marketing campaigns.
- Mentored junior team members, fostering a culture of continuous learning and professional growth within the marketing department.
- Led cross-functional teams in the development of creative assets for integrated marketing campaigns.
- Optimized marketing budget allocation to maximize return on investment, prioritizing high-impact initiatives.
- Managed a twenty-member marketing team comprised of graphic artists, media, and marketing coordinators.
- Supported business development efforts and coordinated with the marketing team on special campaigns.
- Established strong relationships with key industry partners, securing valuable co-marketing opportunities and sponsorships.
- Launched successful influencer partnerships as part of an ongoing strategy to leverage third-party credibility for brand promotion.
- Maximized trade show presence by designing impactful booth experiences and coordinating pre-event promotional activities.
- Transformed the company's social media presence into a powerful brand asset by curating compelling content and fostering an engaged community.
- Continually evaluated marketplace trends and oversaw gathering competitive intelligence within markets and across service lines.
- Developed overall marketing strategy and support implementation across three departments.
- Created strategic service roadmaps for new initiatives.
- Managed $4,000,000 annual marketing budget.
Director of Marketing
Turn 14 Distribution
05.2015 - 04.2021
- Collaborated closely with sales teams to develop effective marketing collateral that supported company goals.
- Created an in-house marketing agency, Pit+Paddock, that oversaw company and client social media campaigns, athlete management, and consumer-themed events.
- Regularly presented marketing insights and recommendations to executive leadership, ensuring alignment with overall business objectives.
- Developed comprehensive marketing plans for product launches, resulting in increased sales and market share.
- Spearheaded digital marketing efforts, including website redesign and social media strategy, driving significant growth in online traffic.
- Organized and executed robust, creative, experiential marketing events including 180 person incentive travel events.
- Mentored junior staff members in best practices for modern marketing techniques, fostering a culture of continuous learning within the organization.
- Negotiated favorable contracts with vendors and agencies, reducing costs while maintaining high-quality results.
- Oversaw rebranding efforts that resulted in enhanced corporate identity and improved brand perception among stakeholders.
- Managed annual marketing budget in excess of $2,500,000.
- Developed and presented marketing plans and reports to the CEO.
- Managed marketing budget for maximum ROI.
- Generated and managed sponsorships with related and partnering entities to enhance marketing objectives.
- Wrote and distributed press releases to increase brand visibility.
Marketing Manager
Turn 14 Distribution
04.2012 - 04.2021
- Created the marketing department, organizational structure, policies, procedures, brand guidelines, and corporate identity.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Implemented and managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies for launches, rebranding campaigns, and promotions.
- Established and organized successful trade show exhibits, showcasing services effectively to potential customers or partners.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Improved customer retention by implementing compelling email daily news, marketing campaigns, and offers.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
- Maintained documentation, detailing assignments and in-progress work, and completed project milestones.
- Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
- Managed budgets, strategically allocating funds towards high-impact initiatives supporting overall business goals.
- Managed marketing budget and associated P&L to develop and execute marketing strategies and budgets for business segments.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Created and managed social media campaigns to increase engagement across distributed brands.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Wrote and distributed press releases to increase brand visibility.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Business Development Manager
Turn 14 Distribution
10.2009 - 04.2012
- Increased client base by identifying new business opportunities and cultivating solid relationships with key decisionmakers.
- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Generated new business with marketing initiatives and strategic plans.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Managed a diverse portfolio of accounts, consistently exceeding revenue targets through upselling strategies and exceptional customer service.
- Represented the company and promoted products at conferences and industry events.
- Established relationships with key decision-makers within the customer's organization to promote growth and retention.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Mentored junior team members in effective sales techniques, fostering a high-performance culture within the organization.
- Monitored market trends and competitor activities to identify areas of potential opportunity.
- Leveraged industry events to network with potential clients, generating significant brand exposure and driving new business acquisition efforts.
- Built relationships with customers and community to establish long-term business growth.
- Managed accounts to retain existing relationships and grow share of business.
Sales and Marketing Manager
Advanced Clutch Technology Inc.
09.2005 - 08.2009
- Analyzed sales and marketing data for improved strategies.
- Conducted market research to identify new business opportunities and stay ahead of industry trends.
- Improved brand visibility with well-executed promotional campaigns and engaging social media content.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Increased sales revenue by implementing targeted marketing strategies and effective sales techniques.
- Managed sales promotions and marketing strategies on major social media sites.
- Increased market share by identifying untapped customer segments and developing tailored offerings to meet their needs.
- Negotiated contracts skillfully, achieving favorable terms that contributed to bottom-line results.
- Outlined marketing strategies and developed collateral in close collaboration with product management personnel.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Spearheaded trade show participation, showcasing products effectively while networking with potential partners or clients.
- Expanded distribution channels by forming strategic partnerships with key industry players.
- Produced strong revenue numbers and continued promotional success with continued coaching of sales and marketing teams.
- Managed accounts to retain existing relationships and grow share of business.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Created and expanded sales presentations to new and existing customers increasing net sales revenue by 17% in sales.
- Instructed sales staff on cross-selling and up-selling techniques, resulting in increased net sales revenue by 21% in sales.
- Launched innovative products with strategic marketing plans that generated significant buzz within target markets.
- Managed cross-functional teams to execute successful product launches and marketing initiatives.
- Excelled in territory management, optimizing travel routes for maximum client engagement and time efficiency.
Education
High School Diploma -
New York City College of Technology of The City University of New York
Brooklyn, NYSkills
- Partnership Development
- Training and mentoring
- Prospect targeting
- Marketing Plan Development
- Event Planning
- Sales Promotions
- Budget Oversight
- Global Marketing
Timeline
Vice President of Marketing
Turn 14 Distribution
04.2021 - 07.2024
Director of Marketing
Turn 14 Distribution
05.2015 - 04.2021
Marketing Manager
Turn 14 Distribution
04.2012 - 04.2021
Business Development Manager
Turn 14 Distribution
10.2009 - 04.2012
Sales and Marketing Manager
Advanced Clutch Technology Inc.
09.2005 - 08.2009
High School Diploma -
New York City College of Technology of The City University of New York
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