DARYLL B. DIAGRO

“I've learned that it is crucial to stay consistent with our brand identity across the board and stick to our core values from the digital platforms, and collaterals, to the way we approach the guests, our attitude, energy, body language, and tone of voice. These are the true essence of efficiently and consistently Communicating the Value of our brand to the guests, making sure that every guest that comes into our property leaves happy. Because happy guests are the best marketers.” - Daryll Diagro

• Corporate Brand Taskforce - Middle East, Africa and Asia
• Conducting Market Intelligence for a specific market and the property for brand expansion.
• Conducted market research for Uganda, Oman, Vietnam and UAE for brand development property leads.
• Developed the LEVA Signature Guest Experience as per Brand Identity Guidelines, in coordination with the team.
• Designed, developed and implemented the LEVA Pulse - employee newsletter
• I am excited to share that we are launching the new website within this week! It has been fun while I give the design and copy directions to the web developers in coordination with the team.
• Designed, developed and implemented the new hotel amenities
• Designed, developed and implemented the new hotel factsheets
• Brand Management and pre-opening and property conversion Coordinated and successfully implemented the new Brand Identity Guidelines
• Designed and implemented new collaterals at the flagship hotel following the new brand guidelines.
• Marketing Plan, crafting ideas and execution.
• Creative Designs – hotel collaterals (print/digital-PMS, Invoice, Hotel Booking confirmation attachments)
• Successfully launched the new Brand and Hotel Website
• Content Management System
• Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
• Participated in promotional activities and trade shows, working with advertisers and production managers, to market products and services.
• Set up, completed and tracked customer surveys for local, regional and national campaigns.
• Executed optimal sales strategies to achieve commercial goals for target market.
• Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
• Maintained complete database of files, contacts and project materials.
• Managed workflow between staff, coordinating documents and creative material distribution.
• Performed market segmentations, targeting and positioning in coordination with the Revenue team.
• Transformed corporate website and social media platforms to better engage customers and promote sales.
• Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.
• Maintained documentation, detailing assignments, in-progress work and completed project milestones.
• Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
• Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
• Assessed marketing copy, art comps and final designs and compared with established specifications.
• Developed network of related professionals to open up business opportunities.
• Generated reports detailing campaign performance, customer engagement and engagement trends.
• Utilized market trends and target audience statistics to effectively and appropriately market products.

I believe that apart from my determined and focused personality, below are experiences I have gained for the past three years from different angles that becomes my key strengths:

Corporate Office Administration

• Organizational/Admin experience for 3 1/2 years – Corporate Office (Founder and CEO and Owner of the Hotel)
• Working closely with the Hotel Manager at the Flagship Hotel for launching new promotions, any marketing related projects and other property enhancement follow-ups.
• Business Development knowledge – Hotel Management Agreements, Presentations, Market Research/Analysis
• Curating new ideas and successfully implemented for the benefit of the brand's growth in coordination with Designer/Director.
• Liaised with the outsourced PRO for all governmental licenses such as the Brand's Trademark, DTCM Classification, Civil Defense, Successfully conducted Sustainability initiatives/ CSR activities in coordination with the Human Resources.

Hotel Operations

• Re-formatted and re-written the SOPs for the flagship hotel as per the Brand Identity Guidelines.
• Property enhancement coordinations and maintaining follow-ups and updates to be reported to the hotel ownership and higher management.
• Contributed towards achieving the highest market reputation ranking on TripAdvisor for the flagship hotel - #1 of 882 hotels (April 2022)
• Working closely with the HR department to make sure that the brand consistency in terms of guest service is

Corporate Marketing

• Corporate Brand Taskforce - Middle East, Africa and Asia
• Conducting Market Intelligence for a specific market and the property for brand expansion.
• Conducted market research for Uganda, Oman, Vietnam and UAE for brand development property leads.
• Developed the LEVA Signature Guest Experience as per Brand Identity Guidelines, in coordination with the team.
• Designed, developed and implemented the LEVA Pulse - employee newsletter
• Designed, developed and implemented the new hotel amenities
• Designed, developed and implemented the new hotel factsheets
• Brand Management and pre-opening and property conversion Coordinated and successfully implemented the new Brand Identity Guidelines
• Designed and implemented new collaterals at the flagship hotel following the new brand guidelines.
• Marketing Plan, crafting ideas and execution.
• Creative Designs – hotel collaterals (print/digital-PMS, Invoice, Hotel Booking confirmation attachments)
• Successfully launched the new Brand and Hotel Website
• Content Management System
• Pre-opening set-up of the Brand's Social Media pages, creating the social media calendar and making the content.
• Social Media – creative contents/graphic designs
• Digital - Google My Business, TripAdvisor Set-up and Management, monitoring the market reputation insights or analytics versus the competition.
• ReviewPro Reputation Management Tool - Set-up and Management
• In Stay Survey – Set-up and Management
• Post-Stay Survey – Set-up and Management
• Marketing Tie-ups – Sojern, remarketing campaigns.
• Sabre – Global Distribution System, Booking Engine Design Set-up and Management
• Successfully designed, implemented and launched the Corporate Booking Tool system powered by the largest Global Distribution System in US, Sabre Hospitality Solutions.
• Sabre – Meta Search Campaign – Set up, launch and coordination
• Public Relations – media and influencer relations, making the PR Calendar in coordination with the outsourced PR firm.
• DTCM simple-view website marketing tool management
• Consistently working on market intelligence and data analysis for the flagship hotel.

• Dubai U.A.E (Leading Hotels of the World member, a 5 Star luxury hotel)
• Nominated as Best Employee of the Year 2017
• In-depth knowledge about the Food and Beverage service standards.