DARYN ROSALES
Los Angeles,CA
Summary
Driven, self-motivated, highly energized people-oriented leader with 10+ years of experience directing high volume operations, budgets and large staff; demonstrating the ability to translate company vision into strategies that consistently exceed financial and organizational expectations. An expert sales driver delivering through loyal relationships with clients as well as a team builder who wins the loyalty of staff through the creation and implementation of curated behaviors and processes. Highly adaptable, analytical, capable of identifying key stakeholders, and succession planning. A mentor for employees to develop their full potential.
Overview
12
12
years of professional experience
Work History
DIRECTOR OF RETAIL, SALES & OPERATIONS
MAGNLENS
SANTA MONICA, CA
11.2022 - Current
- Achieved at least 24% increase in sales year over year through the development and execution of strategic initiatives.
- Managed all aspects of new store openings and financial performance, including location scouting, lease negotiation, GM and design comms, budgeting, forecasting, and financial analysis, to ensure profitability and sustainability.
- Spearheaded customer acquisition initiative and grew return client rate to 30%
- Mentored and develop a high-performing teams, fostering a culture of collaboration, accountability, and continuous learning.
STORE MANAGER
ALLSAINTS
BEVERLY HILLS, CA
03.2021 - 11.2022
- Manage client database, refine marketing efforts and utilize information to increase sales to build client relationships and repeat sales generation
- 20% capture rate and 10% increase in client generated business quarter over quarter
- Utilized digital platform for customer outreach, personal shopping and digital styling events leading to 14% contribution to overall sales
- Placed high importance on in store digital sales in order to remain fluid with customer shopping preference
- Generated 760k total sales through digital support
- Worked closely with the PR Department and VIP coordinator to leverage studio partnerships, resulting in a 15% increase of stylist purchases vs full return on consignment.
MULTI-UNIT MANAGER
SMCP
LOS ANGELES, CA
11.2019 - 01.2021
- Implemented Selling Development Plan, created processes and refined clientele tools resulting in 30% delivery of clientele business
- Created alignment across all doors through leveraging standard of commerciality, strategic marketing partnerships and product allocations resulting in +80% to sales plan returning from pandemic closures
- Collaborated with various internal departments cross-functionally to maximize profits, optimize customer experience and minimize loss.
MULTI UNIT -MARKET MANAGER
Bailey44
LOS ANGELES, CA
06.2018 - 11.2019
- Liaison between Corporate and field teams, amended operational practices to be more efficient, oversaw budget planning, strategy development, community outreach and spearheaded onboarding for all new Store Managers for West Coast
- Established, implemented and developed Clientele Program through customer acquisition campaigns, partnerships with marketing and all retail doors to provide a seamless customer interaction, resulting in 40% of overall sales from return client business
- Market performed +30% to comp through strategic marketing and monitoring market conditions/positioning, allowing teams to stay ahead of competitor actions.
DISTRICT TRAINER & STORE MANAGER
COACH
LOS ANGELES, CA
11.2017 - 06.2018
- Served as voice for pipeline development in Los Angeles stores
- Evaluated success of training programs and recommended improvements to corporate partners in order to enhance effectiveness
- Recruited and filled roles for multiple locations, led a new team to deliver top spread yielding a 25% annual conversion
- Performed within top ten volume delivering doors during peak season
- Develop proficient management staff through implementation of strategic business strategies, client centric selling culture, support development of sales techniques, inter-store communication and all areas of risk management
- Resulting in promotions of 6 direct reports to elevated roles.
STORE MANAGER
THE COLLECTED GROUP
LOS ANGELES, CA
09.2016 - 10.2017
- Delivered 30% of first year sales in clientele business through building client database, fine tuning client engagement process and leveraging external partnerships for event planning
- Dotted line reporting allowed for expansion of scope of responsibility resulting in training district leaders to leverage business through clientele resulting in a 12% increase across the district in clientele cash performance
- Sourced top talent and fostered an internal customer centric environment resulting in the promotion of three employees into elevated roles.
STORE MANAGER
MICHAEL KORS
LOS ANGELES, CA
07.2012 - 09.2016
- Developed management teams business acumen in order to implement smart business strategies, maintain an elevated client experience, support and develop sales team and exceed forecast
- Yielded 60% sales contribution exclusively from management team
- Oversee client database, reach out and event planning surrounding VIP and high spend clients
- Yielded 70% growth during first year of ownership
- Successfully recruited top talent for multiple doors and promoted five team members to next level and fostered culture where junior managers could successfully promote high performing team members.
Education
Bachelor of Arts - English Literature
California State University - Northridge
05.2010
Skills
- Strategic business development
- Process Development and Streamlining
- Curriculum Creation
- Team Leadership
- Relationship Management
- Operational Excellence
- Financial Management
- Market Analysis
- Innovation Management
- Cross-functional Collaboration
References
References available upon request.
Timeline
DIRECTOR OF RETAIL, SALES & OPERATIONS
MAGNLENS
11.2022 - Current
STORE MANAGER
ALLSAINTS
03.2021 - 11.2022
MULTI-UNIT MANAGER
SMCP
11.2019 - 01.2021
MULTI UNIT -MARKET MANAGER
Bailey44
06.2018 - 11.2019
DISTRICT TRAINER & STORE MANAGER
COACH
11.2017 - 06.2018
STORE MANAGER
THE COLLECTED GROUP
09.2016 - 10.2017
STORE MANAGER
MICHAEL KORS
07.2012 - 09.2016
Bachelor of Arts - English Literature
California State University - Northridge
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