20+ years experienced, value-driven, & result- oriented Business, Sales, and Marketing Expert with a record of creating and utilizing unique sale strategies to successfully surpass business targets. Excel in consulting with key stakeholders at various levels to forge strategic alliances and ensure adherence to client expectations and guidelines.
Work History
Vice President, Senior Brand Consultant
Brandsymbol
, NC
2019 - Current
Build long lasting relationships with key decision makers within Pharmaceuticals, Medical Device and Technology sectors
Cultivate drug development strategies based on clinical and key regulatory timelines
Develop commercial strategies
Assist with Market Research analytics and deliverables
Business Development Director
Addison Whitney, Subsidiary of Syneos Health
, NC
2017 - 2018
Shared leadership abilities, branding/advertising, research skills and digital marketing solutions
Targeted outbound sales calls into new clients (Healthcare and Non-Healthcare including Biogen, Allergan, Novartis, IBM, Luye, EMD, Mitsubishi Tanabe, Allergan, Luye Pharma, Darden Hospitality, Abbvie and Merck)
Successfully networked and broke down accounts to provide a complete picture of client structure/needs
Developed long lasting client relationships and cross-sell Clinical Services of Syneos Health (formerly inVentiv and INC Research)
Created proposals and develop presentations
Developed strategic sales and marketing plans to increase brand awareness
Revenue Growth of 1.8 million in first year
Vice President, Sales & Marketing
Addison Whitney, Subsidiary of Syneos Health
, NC
2011 - 2013
Shared leadership, branding/advertising and marketing skills with existing sales team
Successfully provided a complete picture of client structure/needs
Established and maintained relationships for future business expansion
Created RFP's, developed presentations and managed project deliverables
Developed strategic sales and marketing plans to increase brand awareness
Revenue Growth of 1.5 million and 1.8 million, years 1 and 2 respectively
Account Executive
The Creative Group
, NC
2013 - 2017
Established, expanded, and utilized a lucrative original business/client book
Consulted with clients on branding, marketing, research and digital/interactive solutions
Managed the client-consultant relationship
Developed innovative service offerings to secure new business and increase market share
Crafted strategic sales and marketing plans to increase brand awareness and improve corporate image
Provided sales forecasting and analyzed weekly sales and financial reports
Managed Southeast Regional Sales in consumer, B2B, pharmaceutical and technology branding, market research and design
Increased new business development and revenue annually
Developed and maintain a client base by selling branding, market research and consultancy services to clients like GSK, Ferring, Shire, Allergan, Sun, CAclariAclaris,Orthosensorr, Aclaris, J&J, OrthosenAbbvieCB, Merck and Abbvie
Shared innovative ideas with C-Level, SVP, VP and executives
Served as direct point of contact throughout all phases of the project from the initial meeting to project completion
Annual Sales of 2.1 million versus Goal of 1.3 million
Director of Sales & Business Development
Brand Institute
Miami , FL
2003 - 2006
Crafted strategic sales and marketing plans to increase brand awareness and improve corporate image
Conducted weekly management staff meetings; provided sales forecasting and analyzed weekly sales and financial reports
Managed Southeast Regional Sales in consumer, B2B, pharmaceutical and technology branding, market research
Increased new business development and revenue annually
Served as direct point of contact throughout all phases of the project from the initial meeting to project completion
Shared innovative ideas with C-Level, SVP, VP and executives
Created and managed Brand Institute's online market research subsidiary, Online Global
Increased revenues from $.5M to $2M; Grew client accounts from 20 to over 150
Built a new portfolio of clients; broadened current client book of business
Negotiated pricing with clients and consultants
Managed the client-consultant relationship
Developed creative service offerings to secure new business and increase market share
Initiated sales plans to increase overall productivity and revenue growth to over 1.1M annually
Physician Consultant/ Senior Sales Executive
Pharmacia-Pfizer
, NY
2000 - 2003
Worked diligently on the introduction and promotion of Immunocap, a new diagnostic tool for allergic rhinitis
Conducted educational training with office medical staff regarding the newest cutting edge technological advances in Immunocap and other products under the Pharmacia/Pfizer umbrella
Trained and assisted over thirty sales consultants on the East coast on ways to introduce and market diagnostic products to physicians, practitioners/specialists and hospital executives
Education
M.D. - Internal Medicine
Grace University School of Medicine
Cambridge, England
12-2000
Skills
Vice President of Sales & Marketing Director of Business Development Senior Brand Consultant Account Project Management Physician Consultant
Competitive Regulatory Research & Analytics Negotiations & Networking