Dashaun Asemota
Marketing Manager
Brooklyn,NY
Summary
Innovative Marketing leader with 5+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
17
17
years of professional experience
4
4
years of post-secondary education
5
5
Certifications
Work History
Founder/CEO/Executive Artistic Director
Asemota Music Group
Brooklyn, NY
06.2008 - Current
- Collaborated with Hip-Hop Marketing agency Brooklyn Bodega on marketing strategy to create/execute plan that
increased performance leads and created exposure for “Sometime In New York City Volume 1” EP album, and exposure for ESPN 2 contest - Administered marketing calendar and posted new content to coincide with new product and service releases.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Created #BrooklynStayWinning campaign to increase brand awareness on Independent Hip-Hop Artist Ciph Boogie and received editorial features in Now What NYC and Music Video placement on Vevo
- Panelist for American Association of Independent Music (A2IM) Indie Week to discuss career as independent artist
- Utilize Facebook and Instagram to create ads for micro campaigns $5-$20 to increase exposure for singles and videos
- Cultivated forward-thinking, inclusive and performance-oriented business culture to lead industry in innovation and push progress
Digital Marketing Manager
The Combat Jack Show
New York, NY
01.2015 - 11.2017
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Drove digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement
- Managed digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring
- Boosted brand awareness by establishing strong web and social media presence.
- Managed social media accounts for 6.1K clients, generating interest for existing and upcoming product or service releases
- Increased customer engagement through social media
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement
Marketing Intern
Neighborhood Housing Services Of New York City
New York, NY
07.2014 - 09.2014
- Created proposals and organized pursuit documentation to support marketing staff
- Proofread marketing collateral ahead of printing to eliminate errors
- Stayed updated with latest marketing concepts and techniques
- Shadowed professionals in different situations to increase marketing knowledge.
- Proofread marketing collateral ahead of printing to eliminate errors
- Handled social media accounts for company, increasing overall following to 1.1K
Education
BBA - Business Administration
Metropolitan College of New York
New York, NY 01.2011 - 05.2015
Skills
Entertainment Content
Collaboration Skills
Associated Press Style
Information Gathering And Analysis
Strategic Corporate Guidance
Verbal And Written Communication
Excellent Communication
Certification
NYU Music Industry Essentials Certificate
Timeline
Transitioning from Manager to Leader, LinkedIn
06-2022
NYU Music Industry Essentials Certificate
02-2022
Digital Marketing Foundations, LinkedIn
01-2022
Social Media Marketing Foundations, LinkedIn
01-2022
Social Media Marketing: Strategy and Optimization, LinkedIn
01-2022
Digital Marketing Manager
The Combat Jack Show
01.2015 - 11.2017
Marketing Intern
Neighborhood Housing Services Of New York City
07.2014 - 09.2014
BBA - Business Administration
Metropolitan College of New York
01.2011 - 05.2015
Founder/CEO/Executive Artistic Director
Asemota Music Group
06.2008 - Current