Dashaun Asemota
Marketing Manager
Brooklyn,NY
Summary
Innovative Marketing leader with 5+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
17
17
years of professional experience
4
4
years of post-secondary education
5
5
Certifications
Work History
Founder/CEO/Executive Artistic Director
Asemota Music Group
Brooklyn, NY
06.2008 - Current
- Collaborated with Hip-Hop Marketing agency Brooklyn Bodega on marketing strategy to create/execute plan that
increased performance leads and created exposure for “Sometime In New York City Volume 1” EP album, and exposure for ESPN 2 contest - Administered marketing calendar and posted new content to coincide with new product and service releases.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Created #BrooklynStayWinning campaign to increase brand awareness on Independent Hip-Hop Artist Ciph Boogie and received editorial features in Now What NYC and Music Video placement on Vevo
- Panelist for American Association of Independent Music (A2IM) Indie Week to discuss career as independent artist
- Utilize Facebook and Instagram to create ads for micro campaigns $5-$20 to increase exposure for singles and videos
- Cultivated forward-thinking, inclusive and performance-oriented business culture to lead industry in innovation and push progress
Digital Marketing Manager
The Combat Jack Show
New York, NY
01.2015 - 11.2017
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Drove digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement
- Managed digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring
- Boosted brand awareness by establishing strong web and social media presence.
- Managed social media accounts for 6.1K clients, generating interest for existing and upcoming product or service releases
- Increased customer engagement through social media
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement
Marketing Intern
Neighborhood Housing Services Of New York City
New York, NY
07.2014 - 09.2014
- Created proposals and organized pursuit documentation to support marketing staff
- Proofread marketing collateral ahead of printing to eliminate errors
- Stayed updated with latest marketing concepts and techniques
- Shadowed professionals in different situations to increase marketing knowledge.
- Proofread marketing collateral ahead of printing to eliminate errors
- Handled social media accounts for company, increasing overall following to 1.1K
Education
BBA - Business Administration
Metropolitan College of New York
New York, NY 01.2011 - 05.2015
Skills
Entertainment Content
undefinedCertification
NYU Music Industry Essentials Certificate
Timeline
Transitioning from Manager to Leader, LinkedIn
06-2022
NYU Music Industry Essentials Certificate
02-2022
Digital Marketing Foundations, LinkedIn
01-2022
Social Media Marketing Foundations, LinkedIn
01-2022
Social Media Marketing: Strategy and Optimization, LinkedIn
01-2022
Digital Marketing Manager
The Combat Jack Show
01.2015 - 11.2017
Marketing Intern
Neighborhood Housing Services Of New York City
07.2014 - 09.2014
BBA - Business Administration
Metropolitan College of New York
01.2011 - 05.2015
Founder/CEO/Executive Artistic Director
Asemota Music Group
06.2008 - Current
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