Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Timeline
Generic

Datu Faison

Baldwin

Summary

Versatile and results-driven marketing leader with 15+ years of experience spearheading award-winning, multi-channel campaigns across automotive, entertainment, healthcare, and finance sectors. Proven track record of leading Fortune 500 client relationships, integrating culturally resonant content strategies, and scaling revenue-driving initiatives. Adept at managing cross-functional teams, optimizing digital ecosystems, and delivering high-impact brand experiences that connect with today’s audiences.

Overview

15
15
years of professional experience

Work History

Account Director

WPP Group
01.2017 - 02.2025
  • Led GTM and digital strategy for Lincoln and Ford, managing $5M+ in budgets and cultivating senior client relationships
  • Owned content and influencer marketing from ideation through execution; aligned media partners, creatives, and talent
  • Delivered data-driven performance insights to optimize campaigns and demonstrate measurable brand impact
  • Oversaw internal teams and external vendors; created systems to ensure quality delivery and on-time execution

Associate Director, Branded Content

UniWorld Group/WPP
03.2015 - 01.2017
  • Directed content planning and rollout for Ford and Lincoln, working across social, digital, and experiential touchpoints
  • Built and led multi-disciplinary teams to align creative with KPIs, increasing engagement and campaign ROI
  • Mentored junior staff and implemented project management workflows to streamline delivery and improve timelines

Associate Director, Brand Content & Alliances

Hudson Rouge
03.2014 - 03.2015
  • Managed Lincoln’s National Test Drive Tour and branded content efforts including Tribeca Film Festival integrations
  • Drove creative development and content activations across premium partners, talent, and platforms
  • Balanced creative vision with production and budget needs to ensure strategic execution

Account Supervisor

Ogilvy & Mather
01.2013 - 03.2014
  • Managed AMEX Small Business Saturday campaign, increasing sign-ups by 21% through digital and content strategy
  • Served as main client contact, translating goals into actionable media and creative plans

Director of Marketing

Universal Music Group
01.2010 - 01.2013
  • Developed strategic release campaigns and brand partnerships for top-tier artists, surpassing sales benchmarks
  • Oversaw national promotional teams and executed fan engagement initiatives through tours, social, and events

Education

Bachelor of Arts - Marketing

Empire State College

Skills

  • Strategic Leadership
  • Account Management
  • Client Engagement & Growth
  • Content & Influencer Strategy
  • Integrated Campaign Management
  • Social/Digital Marketing
  • Brand Partnerships
  • Entertainment Marketing
  • Cross-Functional Team Leadership
  • Experiential Activation

Accomplishments

  • ANA Multicultural Award winner, Telly Award recipient, and Cannes Lion nominee for breakthrough campaign work
  • Directed $5M+ GTM and social content strategies for Ford and Lincoln, achieving year-over-year client growth
  • Developed high-performing influencer and content marketing campaigns for Tribeca Film Festival and The Grammys
  • Played a key role in cross-agency collaboration, securing long-term client retention and multi-million-dollar renewals

Affiliations

The Brooklyn Bank (2019–Present) – Promoting financial literacy and youth empowerment in underserved communities

Timeline

Account Director

WPP Group
01.2017 - 02.2025

Associate Director, Branded Content

UniWorld Group/WPP
03.2015 - 01.2017

Associate Director, Brand Content & Alliances

Hudson Rouge
03.2014 - 03.2015

Account Supervisor

Ogilvy & Mather
01.2013 - 03.2014

Director of Marketing

Universal Music Group
01.2010 - 01.2013

Bachelor of Arts - Marketing

Empire State College

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