Summary
Work History
Education
Skills
Interests
Work Availability
Social Good
Dave Alder

Dave Alder

Global Brand Marketing Executive (CMO / Fractional CMO / Consultant / VP) : Growth - Transformation - Innovation - Culture
St. Petersburg,FL

Summary

Highly knowledgeable Senior Executive with deep experience in brand, marketing, creative direction, customer experience, and internal culture. Successful at stepping into diverse positions and making immediate positive contributions through a brand lens. Proven track record in building, transforming and reinvigorating brands for growth. Worked across many categories including entertainment, hospitality, retail, media, wine, beer, spirits, technology, and fashion. Highly regarded senior team partner with extensive global marketing experience, international team management skills, and ability to control substantial budgets.

Work History

President

Periscopes Up
St. Petersburg, FL
10.2006 - 01.2024
  • Developed strategic brand, creative, innovation, culture and implementation solutions for iconic B2C and B2B brands.
  • Provided brand expertise to marketing and advertising agencies working directly with their clients.
  • Worked with clients in multiple countries.
  • Clients included MTV Networks, Diageo, Jim Beam, Starbucks, Nestle, Hershey, Jabra, Ace Cider, Universal Music Publishing, Iron Maiden, Humane Society Int.

VP Brand Strategy and Innovation

Envoy
Remote / St Petersburg, FL
05.2019 - 10.2023
  • Developed strategic brand solutions for Fortune 100's, passionate startups, and social good ventures.
  • Clients included Diageo, Nestle, Blaze Pizza, Fetzer Wines, Hershey, Trace Minerals, Zildjian Cymbals, Fresh 'N' Lean, and The Wine Group.
  • While in the position, also functioned as virtual CMO for two key clients.

Fractional Chief Marketing Officer

Homestead Holdings
Remote / St Petersburg / Ladysmith , Florida / South Africa
09.2020 - 08.2021
  • Fractional CMO for The Homestead, an ultra luxury startup eco- game preserve lodge in South Africa.
  • Built holistic, guest-focused brand strategy.
  • Wrote marketing plan and oversaw implementation.
  • Created unique customer experiences elevating brand.
  • Managed teams and agencies in US, UK, and South Africa.
  • Directed all creative work resulting in consistent, stunning on- brand visual representation.
  • Designed and facilitated "brand into culture" immersion workshops for 100+ employees.

Chief Marketing Officer

Laduma
Remote / St. Petersburg, FL
11.2016 - 06.2018
  • Oversaw brand development for this VR/ AR startup.
  • Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
  • Managed teams in US and UK.
  • Clients included HSBC, Radisson Hotels, LA Galaxy, Jacksonville Jaguars, Denver Broncos, NBA, UK government, ICC (cricket), iHeartMedia, Visit Britain, Wimbledon

Chief Marketing Officer

Virgin Entertainment Group
Los Angeles, CA
02.2001 - 05.2006
  • Oversaw brand strategy, marketing, creative, merchandising, store design, e-commerce, events, and PR for $250M entertainment retail brand
  • Reported to CEO and led a team of 60 marketing and product employees across the US and Canada.
  • Guided brand led internal culture
  • Influenced global brand development and oversaw brand management for Japan

Interim Chief Executive Officer

Virgin Entertainment Group
Los Angeles, CA
10.1998 - 03.1999
  • Cultivated forward-thinking, inclusive, and performance-oriented business culture to lead industry in innovation and push progress.
  • Directed market expansions to propel business forward, meet changing customer needs.
  • Built productive relationships with industry partners and competitors to support strategic business objectives.
  • Identified new revenue generation opportunities to maximize bottom-line profitability.

Education

Bachelor of Arts - History of Modern Art, Design And Film

Northumbria University, Newcastle, UK

Digital Marketing: Engagement, Planning, Analytics

Columbia Business School, Remote

Integrated Online Strategies

University of San Francisco, San Francisco, CA

Effective Merchandising

Institute of Marketing, London, UK

Skills

Brand Strategy

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Interests

Performing music, collecting vinyl records and guitars, scuba diving, off the grid travel, social and environmental causes

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Social Good

  • Think tank production for “The Elders” social change foundation on Sir Richard Branson's Necker Island. Participants included President Carter, Desmond Tutu, Peter Gabriel, Larry Page.
  • Part of Virgin Unite social cause programs in South Africa.
  • Onsite strategy and fundraising planning for NGO helping children in Quito, Ecuador.
  • Adviser, “Heaven's Angels” mosquito net transportation program, Nigeria.
  • Non-exec board member for Fair and Free
  • Volunteer lecturer at at C.I.D.A., Johannesburg (Africa's first free university)
  • Advisor, Stand Up For Kids

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Dave AlderGlobal Brand Marketing Executive (CMO / Fractional CMO / Consultant / VP) : Growth - Transformation - Innovation - Culture