Summary
Overview
Work History
Education
Skills
Certification
Interests
Timeline
Hobbies and Interests
Favorite quote
Nominee for the San Diego Music Awards
Generic

Dave Deakman

El Cajon,CA

Summary

Dynamic and results-driven professional seeking a challenging position that fosters growth and development. Committed to leveraging skills and experience to contribute effectively to team objectives while embracing opportunities for continuous learning. Eager to tackle new challenges that enhance both personal and organizational success. Passionate about driving innovation and achieving excellence in every endeavor.

Overview

2026
2026
years of professional experience
1
1
Certification

Work History

Product Development Specialist

Thor Motocross
08.2016 - 08.2025
  • Develop products per category and maintain timelines and daily, internal and vendor communications.
  • Negotiate product pricing and tooling where applicable.
  • Work with our internal design team to execute all aspects of the production process for helmets, boots, jerseys, pants, CE certified hard goods, protection, gloves and casual apparel.
  • Work with our conformance office for CE certification on all padded products.
  • Prepare cost analysis and margin projections for our purchasing dept.
  • Photoshop/Color correct imagery to match product. (ALL product)
  • Vet potential new vendors and overall vendor accountability.
  • Facilitated effective communication between engineering teams and other departments throughout the product development lifecycle.
  • Oversaw development of ALL the Racewear and casuals (Outerwear, Tees, Hoodies, Custom projects, Monster).
  • Developed innovative product designs in collaboration with cross-functional teams.
  • Managed project timelines to ensure timely product launches and compliance.
  • Collaborated with marketing teams to create effective promotional strategies for new products.
  • Analyzed competitor products to inform strategic improvements and differentiation efforts.

Sales for San Diego Region

Oracle
01.2014 - 07.2016
  • Selling point of sale to the Hospitality industry and complex customers.
  • Selling Cloud/SaaS solutions.
  • Proven ability to communicate, sell and close business at all levels from departmental management to C level.
  • Worked effectively in fast-paced environments.
  • Worked well in a team setting, providing support and guidance.
  • Passionate about learning and committed to continual improvement.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • The ability to penetrate prospects and meet with stakeholders within accounts.
  • I possess excellent written, verbal, interpersonal and presentation skills combined with a team mentality. Also, drive, tenacity, and an abundance of enthusiasm with a large dose of creativity are key personal traits.
  • Self-motivated, with a strong sense of personal responsibility.
  • Skilled at working independently and collaboratively in a team environment.
  • Proven ability to learn quickly and adapt to new situations.

National Sales Director

Julian Hard Cider
01.2013 - 01.2014
  • Led cross-functional teams to align product offerings with market demands and customer needs.
  • Developed strategic sales plans to enhance market presence and drive revenue growth.
  • Developed and executed sales strategies to increase market share and brand awareness.
  • Cultivated relationships with key distributors, enhancing partnership effectiveness and collaboration.
  • Spearheaded promotional campaigns that aligned with company goals, boosting product visibility.
  • Performed the social media, graphic design and event design for consumables.

Manager

Corvette Diner: A Cohn Group Restaurant
01.2012 - 01.2013
  • Managed a floor staff of 25 servers, 2500 customers a day.
  • Oversaw daily operations, ensuring efficient workflow and high-quality service standards.
  • Developed training programs for staff to improve service efficiency and consistency.
  • Analyzed customer feedback to drive menu improvements and enhance guest satisfaction.
  • Established performance metrics to monitor staff productivity and operational effectiveness.
  • Accomplished multiple tasks within established timeframes.
  • Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
  • Maximized performance by monitoring daily activities and mentoring team members.
  • Cross-trained existing employees to maximize team agility and performance.
  • Implemented cost-saving measures, optimizing resource allocation across restaurant departments.

Principle

OZZ, INC. - A Strategic Alliance Company
01.2002 - 01.2013
  • Client list includes: Callaway Golf, Thor Motocross, Haro, Z1R, Slippery Wet Suits, Scubapro, Nixon Watches and apparel, Incharacter Costumes, KTM Motorcycles, Icon Motor sports, Adio, Earth Products, Aaron Chang Clothing, Aaron Chang Photography.
  • Proven ability to learn quickly and adapt to new situations.
  • Worked flexible hours across night, weekend, and holiday shifts.
  • Managed time efficiently in order to complete all tasks within deadlines.
  • Adaptable and proficient in learning new concepts quickly and efficiently.
  • Proved successful working within tight deadlines and a fast-paced environment.
  • Self-motivated, with a strong sense of personal responsibility.Graphic Design
    Print production
    Sophisticated retouching and image manipulation
    Creating large format digital prints
    Print broker
    Social media

Owner

Daddy-O’s Restaurant
06.2009 - 11.2011
  • Built from scratch, Daddy-O’s was a Rat rod, Rat Fink, 50’s to early 60’s, big, juicy, burger joint, from concept to completion.
  • Perform all duties from scouting locations, contractor selection and negotiations, secure financing, theme creation, logo design, interior décor, menu creation, graphic design, human resources, public relations, TV exposure, radio exposure and promotions.
  • Inventory control, cost control, front of house, back of house. p & l review, cash flow analysis and all day to day operations associated with running a restaurant.
  • Created an internet radio station: Daddy-O’s Deluxe: The Shred Shed, for the restaurant.
  • Web: www.daddysodelux.com
  • Developed and implemented operational procedures to enhance service efficiency.
  • Trained and mentored staff on food safety standards and customer service excellence.
  • Analyzed customer feedback to refine menu offerings and improve dining experience.
  • Oversaw financial budgeting, forecasting, and profitability analysis for sustained growth.
  • Established marketing strategies that increased community engagement and brand recognition.
  • Cultivated relationships with local suppliers to ensure quality ingredient sourcing.
  • Managed day-to-day business operations.
  • Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
  • Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
  • Consulted with customers to assess needs and propose optimal solutions.
  • Implemented marketing strategies to increase brand awareness and attract new customers.
  • Established a positive workplace culture that fostered employee engagement, collaboration, and loyalty.
  • Negotiated contracts with suppliers for better pricing and terms, reducing overall costs for the business.

General Manager/Sales Manager/ Account Rep

Applied Graphics Technologies
  • Managed a staff of 120.
  • Directed cross-functional teams to achieve project milestones and optimize resource allocation.
  • Directed the corporate culture and vision for the San Diego Division of AGT, a world wide pre-press company..
  • Mentored management team, fostering leadership skills and promoting a culture of continuous improvement.
  • Bottom-line P&L responsibilities for monthly and annual corporate review.
  • Oversee operations, sales, accounting and human resources.
  • Established performance metrics to monitor operational effectiveness and drive accountability across departments.
  • Establish ROI and justification for all capital expenditures.
  • Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
  • Create and present annual budget presentation for New York corporate.
  • Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
  • Create an accurate job costing system.
  • Spearheaded technology integration initiatives, enhancing workflow efficiency and data management capabilities.
  • Collaborated with stakeholders on budget planning, ensuring alignment with organizational goals and priorities.
  • Enforce accountability of management, production, sales, accounting, HR.
  • Monitor billing, collections and profitability of jobs processed.
  • Employee reviews for operations manager and HR director.

Owner/President/Sales Manager/Account Manager

Digital Color Systems
01.1988 - 01.1999
  • Company Overview: A San Diego prepress company
  • Grew from 3 people to 50
  • Production 24 hours a day, 365 days a year,
  • Developed and implemented innovative digital printing solutions to enhance customer satisfaction.
  • Oversaw daily operations, ensuring efficient workflow and adherence to quality standards.
  • Established strategic partnerships with suppliers to optimize resource management and cost efficiency.
  • Analyzed market trends to identify new business opportunities and drive growth initiatives.
  • Streamlined operational processes, improving turnaround times for client projects significantly.
  • Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
  • Monitor job profitability
  • Hired trained, and managed a high-performing team of employees dedicated to achieving company goals.
  • Trained and motivated employees to perform daily business functions.
  • Successfully navigated challenging economic conditions by making informed decisions that protected the business''s financial stability.
  • Ensured regulatory compliance by staying abreast of industry-related changes and implementing necessary policies or procedures as needed.
  • Expanded product offerings by researching market trends and identifying potential growth opportunities.
  • Generated revenues yearly and effectively capitalized on industry growth.
  • Streamlined operations to improve efficiency, enabling more time to be spent on strategic planning and decision making.
  • Developed and implemented strategic plans for revenue growth, focusing on diversification and market expansion.
  • Enhanced company's market position by identifying and pursuing new business opportunities.
  • Optimized supply chain operations, negotiating with suppliers to ensure timely delivery of high-quality products.
  • Led negotiations for major contracts, securing favorable terms that significantly reduced costs.
  • Interacted well with customers to build connections and nurture relationships.
  • Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
  • Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.

Education

BS - Marketing

San Diego State University
San Diego, CA

Skills

  • Product performance metrics
  • Sales enablement support
  • Product portfolio optimization
  • Continuous improvement mindset
  • Product launch planning
  • Product roadmap creation
  • Market research analysis
  • Quality assurance management
  • Product lifecycle management
  • Product strategy development
  • Regulatory compliance
  • Pricing strategy formulation

Certification

Obtained Life, health and Accident Insurance Lic. 2020-07-20

Interests

  • Enjoy hobbies that combine physical activity with outdoor exploration
  • Outdoor Recreation
  • Gardening
  • Hiking
  • Gym Workouts
  • Enjoy participating in high intensity workouts for overall physical and mental well-being
  • DIY and Home Improvement
  • Avid Reader
  • Auto Repair/Restoration

Timeline

Product Development Specialist

Thor Motocross
08.2016 - 08.2025

Sales for San Diego Region

Oracle
01.2014 - 07.2016

National Sales Director

Julian Hard Cider
01.2013 - 01.2014

Manager

Corvette Diner: A Cohn Group Restaurant
01.2012 - 01.2013

Owner

Daddy-O’s Restaurant
06.2009 - 11.2011

Principle

OZZ, INC. - A Strategic Alliance Company
01.2002 - 01.2013

Owner/President/Sales Manager/Account Manager

Digital Color Systems
01.1988 - 01.1999

General Manager/Sales Manager/ Account Rep

Applied Graphics Technologies

BS - Marketing

San Diego State University

Hobbies and Interests

Coached high school football/baseball, SDMA nominated singer/songwriter in Deadbrokedown, cancer survivor, motocross, snowboarding, fishing.

Favorite quote

“It is far better to dare mighty things, to win glorious triumphs, even though checkered by failure, than to take rank with those poor spirits who neither enjoy much nor suffer much, because they live in the grey twilight that knows not victory nor defeat.” Teddy Roosevelt

Nominee for the San Diego Music Awards

Dedicated to fitness.

Love to fish, hike, shoot, work.

Love to work on my 1960 Apache Chevy truck.

Solo Singer/songwriter/performer- deadbrokedown.

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