Hi, I’m
Dave Geller
New York,NY
Summary
- ...the unique combination of experience, technical expertise, product mindset, and the ability to negotiate the client-developer gap that you want in a product manager. ...one of those amazing, gifted individuals that I have very rarely come across in the twenty years that I have worked in technology... ...the kind of person whose roles tend to extend beyond his title... Forge deeper connections with your customers in an age of AI Nobody cares what you build. They care about what problems you can solve for them. Digital Product Expertise | Subscriptions, Membership, Digital Content, Engagement, Mobile Apps, First Party Data Strategy, CTV, SVOD, Digital Publishing, Consumer Products, Marketing Technology, Advertising, UX. Innovative Product Manager | I understand user experience and needs, marketplaces, management, and stakeholder requirements. Develop data-driven solutions and also know when to trust my instincts. Practical Agile Practitioner | Agile is not fidelity to a methodology or book. Agile is evolutionary development via continuous deployment in service to delivering MVPs: Minimum Valuable
- Products (
- Not a typo). Cross-Functional Cryptographer | My greatest superpower is my ability to explore technical tactics with engineers, while also sharing with partners and stakeholders in a way that they can understand, as well as connect to their strategy, goals, and KPIs.
Overview
14
years of professional experience
Work History
Fortune MediaNew York, NY
Director of Product Management
07.2023 - Current
Job overview
- Company Overview: Fortune was founded in 1929 and continues today with a rich history in publishing, as well as a robust conferences and membership business.
- I currently lead the one of our Product teams, which is tasked with measuring and increasing engagement, while helping our visitors navigate our funnel. We accomplish this by using data to bookend our work. We start with the data, to ensure we fully understand the problem and to know how we will measure success. Then we close with the data, by evaluating the effectiveness of our hypotheses.
- During my time at Fortune, I have led several teams on different parts of the business, focusing primarily on consumer products, our first-party data strategy, and the MarTech stack for the company. Here are some of the highlights.
- I led the team tasked with creating a new first-party data strategy. I drove the CDP selection process including proof of concepts to evaluate the leading vendors and coordinate with the Head of Data Engineering and my Technology Lead to strategize our architecture for the MarTech stack from event stream data to CRM and decision engine. The goal is to optimize the revenue opportunity for each visit via identity resolution, data enrichment, audience creation, and personalization. The first part of the business to realize the value of this work was our advertising team. Fortune saw a 15-20% increase in CPMs and a 10-20% increase in win rates because of the access we can now provide advertisers to unique first party data.
- My first project at Fortune was to launch their original Paywall. In 2023 we launched Paywall 3.0, which was a new experiment in how we target visitors. Despite being active for only half the year, these changes resulted in the company realizing 114% of annual revenue projections for the Paywall.
- I led the team that launched Fortune's first start-up, Fortune Connect, a membership community for professionals who wanted opportunities for continuous learning and community practice during the pandemic. We supported 400 paid members within the first six months and reached a peak of 1800+ members.
- Fortune was founded in 1929 and continues today with a rich history in publishing, as well as a robust conferences and membership business.
Fortune MediaNew York, NY
Senior Product Manager
02.2020 - 06.2023
ViewLiftNew York, NY
Senior Technical Product Manager
11.2018 - 11.2019
Job overview
- Company Overview: ViewLift offers a digital distribution platform that enables brands and content owners to establish a presence on web and native apps on iOS, AppleTV, Android, Roku, FireTV and other connected devices.
- I did it all: Product, Project, Account, Sales, Development and QA management. I onboarded new clients, worked with them on custom features and ensured their support requests got attention. Directly oversaw on- and offshore engineering and QA resources as it pertained to their workload on my accounts and coordinated new business requests with senior management.
- ViewLift offers a digital distribution platform that enables brands and content owners to establish a presence on web and native apps on iOS, AppleTV, Android, Roku, FireTV and other connected devices.
CafeMediaNew York, NY
Senior Product Manager
12.2016 - 11.2017
Job overview
- Company Overview: CafeMedia (AKA Raptive) is a leading digital content company that supports and empowers creators with brand and monetization tools.
- Led the Product efforts for the AdThrive team that provides ad optimization, management, and trusted guidance for the community of publishers. Worked with the business stakeholders, company leadership, and the Design and Development teams to build a brand new Publisher Dashboard, providing publishers with earnings and traffic metrics, resources to grow their business, and more.
- CafeMedia (AKA Raptive) is a leading digital content company that supports and empowers creators with brand and monetization tools.
National Hockey LeagueNew York, NY
Director of Digital Product Quality
01.2014 - 06.2016
Job overview
- During my time at the NHL, we had 30 teams across the US and Canada playing 1230 regular season games plus the Stanley Cup Playoffs. Our suite of digital products included broadband and mobile websites and native apps on iOS, Android, phones, tablets, and connected devices with international subscription video services, as well as white label club apps with in and out of arena experiential, multimedia capabilities.
- Worked on complete redesign of the NHL League app on iOS and Android handsets. Managed requirements, did wireframe and design reviews, and oversaw all off- and near-shore testing including third-party testing vendors. The new app resulted in video starts increasing 87%, sessions up 29%, logged-in users up 11% and in-app purchase revenue increasing by 13%.
- Managed the custom white-label app used by 20 (of the then 30 clubs) for their own team apps. This included not only the development of the apps, but also required working directly with individual teams to operationalize their app deployment and account for any third-party SDKs they required.
mcgarrybowenNew York, NY
Director of Digital Quality Assurance
07.2012 - 12.2013
Job overview
- Company Overview: Mcgarrybowen is an award-winning full-service ad agency in Manhattan. Digital and interactive clients included Verizon Wireless, Marriott, JPM Chase, United Airlines, Northrop Grumman and Chevron.
- Brought in by the Director of Interactive Technology to resolve product quality issues and given responsibility over the Deployment team as well as Testing. Established new processes, guidelines, and revamped the workflow.
- Ran point on all projects. Mentored Project Managers on process, timelines, allocation estimates and technical requirements. Worked with UX on wireframes, with Creative on pitches, with Account to reassure clients on timing and process, and routed work to QA team for test execution and deployment. Partnered with Managing Director of Digital Production on process improvement and team development.
- Mcgarrybowen is an award-winning full-service ad agency in Manhattan. Digital and interactive clients included Verizon Wireless, Marriott, JPM Chase, United Airlines, Northrop Grumman and Chevron.
The Daily (News Corp)New York, NY
Product Quality Manager / QA Mobile App Testing Lead
04.2011 - 07.2012
Job overview
- Company Overview: The Daily was the first national daily news publication designed for touch screen devices. Won Appy Award for Best Consumer Magazine/Newspaper 2012 and Webby's People's Choice Award for Best News, Tablet.
- Reported to the VP of Technology-Digital and managed multiple teams, including a 'day' App team responsible for apps and the CMS that powered them, and a 'night' Content team, which supported the Production and Editorial staff in the construction of books and content every night on every platform. On call 24/7, with a 6am publishing time each morning. Acted as Release Manager for all apps and managed multiple external vendors. Built in-house white label apps for Rovio's Angry Birds Space Guide and the Super Bowl XLVI Commemorative app for the NFL. For a while, I was also the analytics team.
- The Daily was the first national daily news publication designed for touch screen devices. Won Appy Award for Best Consumer Magazine/Newspaper 2012 and Webby's People's Choice Award for Best News, Tablet.
Quality Assurance Analyst
Job overview
- I got my start with Bed Bath & Beyond as a Quality Assurance Analyst and over the next years, worked in QA for product launches with companies including Citigroup Venture Capital, Ziff Davis Media, The College Board, MTV Networks and Digitas.
Education
University of Delaware
BA from Criminal Justice
International Software Testing Qualifications Board
Foundation Level Certificate
Skills
- Digital Product Expertise
- Subscriptions
- Membership
- Digital Content
- Engagement
- Mobile Apps
- First Party Data Strategy
- CTV
- SVOD
- Digital Publishing
- Consumer Products
- Marketing Technology
- Advertising
- UX
- User Experience
- Marketplaces
- Management
- Stakeholder Requirements
- Data-Driven Solutions
- Agile
- Evolutionary Development
- Continuous Deployment
- MVPs
- Cross-Functional Cryptography
- Technical Tactics
- Strategy
- Goals
- KPIs
Websites
Timeline
Director of Product Management
Fortune Media
07.2023 - Current
Senior Product Manager
Fortune Media
02.2020 - 06.2023
Senior Technical Product Manager
ViewLift
11.2018 - 11.2019
Senior Product Manager
CafeMedia
12.2016 - 11.2017
Director of Digital Product Quality
National Hockey League
01.2014 - 06.2016
Director of Digital Quality Assurance
mcgarrybowen
07.2012 - 12.2013
Product Quality Manager / QA Mobile App Testing Lead
The Daily (News Corp)
04.2011 - 07.2012
Quality Assurance Analyst
University of Delaware
BA from Criminal Justice
International Software Testing Qualifications Board
Foundation Level Certificate
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