Dedicated to empowering teams and clients to address complex challenges that drive growth, streamline processes, and deliver meaningful results. Possesses keen insights and a proven track record of effective leadership, fostering an environment of trust at every executive table. Committed to developing impactful solutions that address immediate needs while paving the way for long-term success.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Director of Tax/Partner
Red Rock Tax and Consulting
01.2020 - Current
Managed consistently profitable growth by identifying and attracting the right clients, with the correct service offerings across five locations
Provided strategic coaching to business owners, guiding pre-sale preparation, tax strategy implementation, and advising throughout the transaction to maximize value and ensure a smooth exit
Aligned multi-site teams to identify a key issue, choose a solution, and implement it successfully
Launched a purpose-driven nonprofit model that helps clients align values, reduce taxes, and generate high advisory fees
Improved accountability in tax processing for the team, consistently improving tax season stress levels while processing 3600 tax returns
Published several articles in Accounting Today, Car Wash Magazine, and Laundry News
Featured presenter at multiple national conventions [NATP, NAICS and SWCWC] Las Vegas, Nashville, West Palm Beach
Education Chair
NATP Board of Directors
09.2024 - Current
Organized the Annual conference, found the venue, booked the speakers, sponsors, vendors, and meals. Attendance was 161, a 30 percent improvement from the prior year.
Corresponded with national liaisons to decide on curriculum and improved relations with the IRS
Drove new referrals, growing the client base 600 percent in six years
Earned Top Pro recognition from Thumbtack six years in a row, a top one percent recognition
Repaired unhappy client relations from previous practice owners' inattention and soured relationships
Expanded service offerings, audit protection, and IRS representation services, boosting revenue
Product Manager SME in Tax Accounting/1120S Filings
Canopy Tax
06.2018 - 01.2020
Directed 24 24-person team in the US and the Philippines, developing the first cloud-based tax preparation software
Conducted numerous and frequent interviews with users to improve features and utility
Created a backlog of work for the team, providing consistency and a better user experience
Offered final check on all software changes through each bi-weekly iteration
Worked with development engineers on the team to improve the idea and execution
Identified and confirmed the fixes on hundreds of bugs on both tax forms and software use
Suggested numerous improvements to the executive team with high adoption
CFO
Alford Home Solutions
10.2016 - 05.2018
Executed a full go-to-market campaign with a new offering, providing a feasibility study, team training, selling practices, research, and support
Provided market research to ensure product-market fit for pricing and territory
Initiated KPI tracking for an abundance of costs to better recognize profit
Improved sales metrics from conversion rate to deal size and cost per lead (CAC, MQL)
Suggested numerous improvements (from warehouse management to personnel training)
Gross Revenue started at 8M, moved up to 12M
Finance Intern, Junior Analyst
Merrill Lynch Private Bank
05.2009 - 08.2009
Supported Honeywell’s acquisition of a technology firm by providing tax due diligence, structuring insights, and compliance guidance to ensure a smooth and tax-efficient integration
Focused heavily on protecting the tax interests of the shareholders
Conducted in-depth investment analysis to support strategic trading decisions
Prepared part of a complex corporate tax return for Honeywell, ensuring compliance with federal and multi-state regulations while optimizing positions across business units
Collaborated on managing over $5.25 billion in balanced portfolios
Education
MBA - Marriott School of Business, Finance unfinished
Brigham Young University
Provo, UT
09.2010
Bachelor of Science - Business, emphasis on Accounting, Student Government, Internship in DC, NY, San Francisco
Utah State University
Logan, UT
05.2010
Skills
Extensive product research, having consulted for Blu J, Solomon Tax, Karbon, Soraban, and Canopy
Strong M&A experience in strategy, financial posturing, and exit, have advised dozens of business owners in this process
Expert in team building, communication, and solution development (SCRUM, Agile)
Strong ability to drive new business and to solidify a professional relationship with new clients
Completed all IRS Special Enrollment exams on the first attempt with high marks
Expert in business, partnerships, and fiduciary with Fed and State tax regulations, and Tax Resolution
Expert in Ultra-Tax suite, ProConnect, Lacerte, Canopy, MS Business, Google tools, Trello, Tax Dome, Keeper, Rippling, Right Works, QBO
Experienced in strategic leadership
Corporate governance
Workforce development
Team development
Accomplishments
Collaborated with team of eight to development the annual education conference for all 316 members across Utah.
Certification
Certified Exit consultant, Exit Factor - May 2024
Main Street Tax Pro, Mark Kohler - August 2023
Languages
Spanish
Full Professional
Timeline
Education Chair
NATP Board of Directors
09.2024 - Current
Director of Tax/Partner
Red Rock Tax and Consulting
01.2020 - Current
Product Manager SME in Tax Accounting/1120S Filings
Canopy Tax
06.2018 - 01.2020
CFO
Alford Home Solutions
10.2016 - 05.2018
Founder
Allied Tax Planners
01.2012 - 03.2021
Finance Intern, Junior Analyst
Merrill Lynch Private Bank
05.2009 - 08.2009
MBA - Marriott School of Business, Finance unfinished
Brigham Young University
Bachelor of Science - Business, emphasis on Accounting, Student Government, Internship in DC, NY, San Francisco