Dave Henderson
Stow
Summary
Regional sales manager with expertise in dealership development and strategic business planning. Demonstrated success in strengthening dealer relationships and achieving sales growth through effective training initiatives. Proficient in market analysis and delivering compelling presentations that promote a collaborative success-driven environment.
Overview
9
9
years of professional experience
Work History
Regional Account Manager
Superior Wellness
Cameron
10.2025 - 02.2026
- Introduced Aquasolus Spa line across eight U.S. states.
- Coordinated product launches and marketing campaigns in regional markets.
- Prospected and secured dealer partnerships to expand distribution network.
Regional Sales Manager
Bullfrog Spas International
08.2019 - 09.2025
- Consulted dealers weekly to analyze needs for driving spa growth
- Facilitated dealer training covering entire bullfrog spa product line.
- Engineered annual individual partner forecast and dealer planning to support growth.
- Connected and aligned with bullfrog operational groups optimizing dealer and end consumer experience
- Conducted market investigations to identify all open opportunities.
Prospected diverse prospects within and outside market boundaries.
Expanded regional presence by partnering with strategically aligned dealers. - Deliver weekly reports to leadership team highlighting regional developments.
Corporate Trainer
Bullfrog Spas International
07.2017 - 08.2019
- Developed training manuals, slides, and programs for comprehensive sales training at Bullfrog Spas.
- key presenter for quarterly in-person sales training at manufacturing facility and trade exhibitions
- Collaborated with marketing team in creation of online training program equipped with portal for dealer partners to educate staff regarding advantages of exclusivity of Bullfrog Spas line
- round table meetings with regional dealer partners to aid partners with sales barriers
- monthly YouTube videos showcasing national promotions, sales strategies, and contests.
Education
The Ohio State University
Columbus , Ohio05-1986
Skills
- Dealership development
- Sales and marketing training
- Effective organization abilities
- Sales strategy development
- Nurture dealer relationships
- strategic business planning
Training
- Artificial Intelligence for Pool & Spa Business Seminar, 01/2026
- Hub SPOT Academy Certified, 04/01/25
- Microsoft Training, 01/01/23
- Excel Training Course, 01/01/22
- Welsh Sales Group, Sales & Management Seminars, 60 hours
- Friedman Management, Professional Retail Management Course
- Real World Sales, 40 hours
- Caldera League of Champions, 2015
Timeline
Regional Account Manager
Superior Wellness
10.2025 - 02.2026
Regional Sales Manager
Bullfrog Spas International
08.2019 - 09.2025
Corporate Trainer
Bullfrog Spas International
07.2017 - 08.2019
The Ohio State University