Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

DAVID H. HOUGHTON

St. Charles,MO

Summary

With a proven track record at Rollick Inc., I excel in digital marketing and ad campaign management, showcasing expertise in Google Ads and strategic communication. My approach has consistently driven substantial ROI improvements, leveraging analytical prowess and creative ad copywriting to exceed KPIs and optimize client investments.

Overview

19
19
years of professional experience
1
1
Certification

Work History

Senior Paid Search Specialist / Digital Marketing Specialist

Rollick Inc.
12.2020 - Current
  • Responsible managing digital ad campaigns across a wide variety of ad platforms including Adroll DSP, Facebook/Instagram, Bing, Adwords, GDN, Youtube and Gmail for several clients and the GoRollick marketplace
  • Write, test and optimize text ads for Google, Bing, Youtube and Facebook & Adroll
  • Execute and Maintain ROI-Focused Pay Per Click/Display campaigns
  • Conduct thorough keyword research and analysis
  • Implement Google Analytics (GA4), Google Tag Manager, and Google Search Console
  • Coordinate creative assets and tracking URLs with vendors and ensuring campaigns are delivering against KPIs and proactively managing campaign execution
  • Recommend landing page optimizations to improve search engine quality scores and lead conversion rates
  • Monitor, analyze and report on campaign performance, providing optimization recommendations to sales/strategy team
  • Assist in the creation of client proposals and media plans
  • Mange Weekly & Monthly Reporting including Digital Media Budgets, Client Surplus, Budget Pacing, Invoice Tracking and Monthly Performance Reports
  • Conduct in-depth keyword and website research, ad grouping and audience targeting
  • Daily account management of paid accounts (Google AdWords, LinkedIn, Facebook Advertising), reviewing underperforming keywords, ensuring PPC campaigns do not exceed ad spend budget, maintaining Quality Score, impression share, and other key metrics
  • Continually optimize PPC and Paid Social campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimization, etc
  • Budget monitoring and bid optimization to gain better ROI
  • Track and evaluate KPIs, analyzing trends, goals, and opportunities
  • Provide ongoing, actionable insights into campaign performance, producing weekly and monthly reports
  • Write engaging and concise ad copy that boosts conversion rates

Senior Paid Search Specialist / Digital Marketing Specialist

eComand Solutions, LLC
03.2020 - 12.2020
  • Managed daily PPC campaign spends to align targets with monthly budgets
  • Keyword research, Campaign Setup and Optimization
  • Manage new and ongoing marketing initiatives, track results, and develop iterative experiments based on the findings
  • Manage Paid ad campaigns across multiple channels, including Facebook/Instagram, Google, YouTube, Pinterest
  • Install custom Google Tag Manger setups as well as Google Analytics Goals & Tracking
  • Provide timely communication (including reporting insights) to clients, internal teams, and management regarding strategy/project development, timelines, and performance
  • Lead strategic thinking, planning, implementation, and analysis of comprehensive SEO campaigns and collaborate with relevant departments and partners
  • Create and execute plans for customer facing communications within marketing campaigns, such as emails, social posts, and website content
  • Implement evolving organic search ranking strategies, including competitive research, keyword research and targeting, and SEO (technical, local, on-page, off-page)
  • Identify with and understand clients’ goals and lead the identification, prioritization, implementation, and ongoing management of advanced SEO initiatives

Senior Paid Search Specialist - Amazon Business Manager

X-Chair, LLC
08.2019 - 03.2020
  • Developed and executed comprehensive paid media strategies, resulting in significant sales growth, increased brand visibility, and enhanced customer engagement
  • Conducted in-depth keyword research and optimization, driving targeted traffic and maximizing conversions
  • Stayed ahead of the competition by conducting thorough competitive analysis and market research, leading to impactful campaign adjustments and improved performance
  • Collaborated with designers to create compelling online listings, incorporating data-driven keyword research and persuasive ad copy
  • Utilized Amazon Sponsored Ads, Adwords, and Google Shopping to optimize campaigns, increasing reach, and driving exceptional ROI
  • Employed SEO optimization techniques to enhance organic visibility and improve search engine rankings
  • Analyzed campaign performance, tracked key metrics, and provided detailed reports on ROI and KPIs to inform strategic decision-making
  • Fostered strong cross-functional collaboration, working closely with teams to ensure alignment and achieve campaign objectives
  • Demonstrated excellent communication skills, delivering insightful reports and updates to clients and stakeholders
  • Stayed informed about industry best practices, emerging trends, and platform updates to drive continuous improvement and stay ahead of the curve

Digital Marketing Specialist

Abstrakt Marketing
St Louis, USA
01.2018 - 08.2019
  • Successfully managed daily PPC campaign spends, ensuring alignment with monthly budgets and optimizing campaign performance to achieve targets
  • Identified growth opportunities through comprehensive keyword research, categorization, and analysis of site architecture and competitive strategies
  • Conducted thorough research and analysis of performance data and analytics, generating key insights for business reviews and leadership updates
  • Built and optimized client campaigns, implementing effective strategies to maximize conversions and showcase a strong ROI
  • Managed reporting and tracking processes, generating insightful metrics reports, and promptly flagging issues for Account Managers
  • Set up sales funnels, goals, and tracking systems for site analysis and optimization, enhancing overall performance and user experience
  • Demonstrated intricate knowledge of paid and organic best practices, generating specific KPIs, and delivering daily reports to management
  • Implemented WordPress plugins, resolved SEMRush site errors, and successfully installed custom Google Tag Manager setups and Google Analytics goals
  • Conducted periodic site audits and competitive analysis, utilizing tools like GTMetrix, SEMRush, and Screaming Frog to identify new SEO opportunities
  • Implemented bid management strategies, performed keyword research and development, conducted campaign performance analysis, and optimized ad copy and landing pages
  • Consistently tracked and reported on various metrics, providing comprehensive insights and recommendations for continuous improvement

Paid Search Specialist/ Digital Marketing Specialist

Velocity Media LLC
St Charles, USA
01.2006 - 01.2018
  • Consulted with local businesses and individuals, developing highly effective content and marketing plans that resulted in maximum ROI through creative content and SEO optimization
  • Implemented video marketing strategies to rapidly rank content and drive high traffic, focusing on email capture, lead generation, and tracking funnels to significantly increase revenue and ROI for clients
  • Set up effective email marketing and lead capture funnels to expand client reach, maximize conversions, and enhance ROI
  • Created and developed compelling content for maximum online exposure, effectively distributing it across influential platforms, bookmarking sites, social media channels, and RSS sites
  • Conducted in-depth site analysis using tools like Screaming Frog, MOZ, and SEMRush to identify optimization opportunities and improve website performance
  • Set up and optimized PPC and display ads on AdWords, Bing, and Facebook, driving targeted traffic and enhancing conversion rates
  • Provided expert advice to clients on setting up effective social media marketing plans, leveraging the latest and most impactful platforms such as Facebook, Twitter, Google, and Pinterest

Education

Certification in Computer Electronics - Digital Electronics

GTE Sylvania Technical Institute
Waltham, MA

Web Design Certification -

New Horizons Computer Learning Center
Boston, MA

Skills

  • Digital Marketing
  • Paid Search
  • Ad Campaign Management
  • Adroll DSP
  • Facebook Advertising
  • Instagram Advertising
  • Bing Ads
  • Google Ads
  • GDN
  • YouTube Advertising
  • Text Ad Optimization
  • Pay Per Click
  • Display Campaigns
  • Keyword Research
  • Google Analytics
  • Google Tag Manager
  • Google Search Console
  • KPI Management
  • Landing Page Optimization
  • Campaign Performance Analysis
  • Client Proposals
  • Media Plans
  • Digital Media Budgets
  • Invoice Tracking
  • Ad Grouping
  • Audience Targeting
  • Account Management
  • Quality Score Management
  • Impression Share Management
  • PPC Optimization
  • Bid Optimization
  • ROI Monitoring
  • KPI Tracking
  • Trend Analysis
  • Ad Copy Writing
  • Search Engine Optimization
  • Site Funnel Setup
  • A/B Testing
  • Multivariate Testing
  • HTML
  • WordPress
  • Retargeting
  • Remarketing
  • Amazon FBA
  • Seller Central
  • Ebay
  • Budget Pacing
  • Conversion Rate Optimization

Certification

  • Microsoft Ads Certification, Current
  • Google Adwords & Analytics Certification, Current
  • CompTia Security + Certified (8570 DOD Compliant), Current
  • Certification in Computer Electronics: Digital Electronics, GTE Sylvania Technical Institute, Waltham, MA
  • Web Design Certification, New Horizons Computer Learning Center, Boston, MA

Timeline

Senior Paid Search Specialist / Digital Marketing Specialist

Rollick Inc.
12.2020 - Current

Senior Paid Search Specialist / Digital Marketing Specialist

eComand Solutions, LLC
03.2020 - 12.2020

Senior Paid Search Specialist - Amazon Business Manager

X-Chair, LLC
08.2019 - 03.2020

Digital Marketing Specialist

Abstrakt Marketing
01.2018 - 08.2019

Paid Search Specialist/ Digital Marketing Specialist

Velocity Media LLC
01.2006 - 01.2018

Certification in Computer Electronics - Digital Electronics

GTE Sylvania Technical Institute

Web Design Certification -

New Horizons Computer Learning Center

Similar Profiles

CREATE PROFILE
DAVID H. HOUGHTON