Dave Iacovelli

• Company Overview: methodseven.com - High-end sunglass company.
• Developed key account relationships for improved client retention and long-term partnerships.
• Conducted market research to identify new business opportunities and stay ahead of industry trends.
• Develop and execute comprehensive national/ international sales strategies for B2B and D2C markets, managing distribution and logistics across 20+ countries
• Project management: Oversee cross-functional teams to deliver high-quality products paired with educational and impactful marketing strategies
• Spearhead innovative marketing campaigns and sales initiatives, ensuring inclusivity and representation with a focus on equity
• Expert in CRM and email marketing software, utilizing sequences, automate workflows, execute calls-to-action (CTAs), and close deals effectively
• Lead, train, and manage a national sales team, conducting monthly meetings featuring presentations on sales promotions, marketing initiatives, customer engagement strategies, and industry trends
• Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
• Strategically engage influencers, affiliates, and celebrities on platforms like Instagram, YouTube, and specialized affiliate software to drive brand awareness and sales
• Plan and execute trade show operations in the USA, Canada, and Europe, including booth design and setup
• Partner with SEO and paid advertising teams to optimize search rankings and execute campaigns on platforms such as Google Ads, Meta Ads, and other CTA channels
• Improved brand visibility with well-executed promotional campaigns and engaging social media content.
• Analyzed sales and marketing data for improved strategies.

• Company Overview: ticalofficial.com - Method Man of Wu Tang's Cannabis & Apparel Brand.
• Lead 10 contract negotiations with selected partners, establishing mutually beneficial agreements
• Collaborate directly with partners to strategize product launches, coordinate market activations, and ensure sustained success in the marketplace
• Conduct site visits and evaluate potential partner farms nationwide to ensure alignment with brand standards and quality expectations
• Manage packaging orders by liaising with suppliers to maintain a consistent and efficient supply chain for partners
• Design and implement systems to improve operational efficiency and reduce costs, including royalty structures, revenue strategies, enhanced software tools, and vendor partnerships
• Project management for apparel design and go-to market strategies.
• Oversee trade show and festival operations, including booth design, setup, sales, staff training, customer engagement, and breakdown, ensuring seamless execution and strong brand presence

• Founded and developed a hydroponic supply store in Seattle, WA, building the business from the ground up and later selling it to Grow Generation, a publicly traded company, after several successful years of operation

Oversaw all aspects of the business, including:

• Scouting and securing the store location
• Setting up the store layout and inventory systems
• Managing purchasing, accounts receivable/payable, creating and receiving purchase orders
• Hiring, training, and managed staff of 9 people, including handling sales for both in-store and commercial drop-ship customers
• Gained proficiency in POS software, including QuickBooks POS and Square, to streamline transactions and inventory management
• Prepared the business for acquisition by maintaining accurate financial records, clean books, and strong revenue performance
• Played a pivotal role in educating Grow Generation's leadership on drop-shipping strategies, which later became a cornerstone of their business model
• Managed the intricate details required for the sale to a publicly traded company, including inventory audits, financial disclosures, and sales management processes

Graduated with a bachelor’s degree in graphic design with an emphasis in marketing.