Dave Kendall
Decatur,GA
Summary
I'm an experienced team lead with 10+ years delivering innovative solutions that change consumer behavior. My work has transformed TikTok's global strategy, cut Five Guys' Cost Per Store Visit by over 80%, reduced racism in replies to WalMart 38%, and more. For the last three years I've managed the Global Audience Design team at Kinesso, where health, creative, and other non-media agencies contracted for audience strategy support.
Overview
15
15
years of professional experience
Work History
VP, Global Audience Strategy
Kinesso/IPG
10.2021 - 08.2024
- Led specialized team to guide IPG's global creative agencies and their Health counterparts, including FCB, McCann, Weber Shandwick, and others
- Improved win rates across agency clients, with one winning 89% of pitches in 2023
- Developed and executed behavior change frameworks for connecting briefs, behavioral science, and audience data for better content and creative execution
- Trained analysts and strategists to use IPG data and tools and strategies
- Extensive experience with audience data including medical billing data, Acxiom Health (patient and provider), Kantar, Polk, Circana, PlaceIQ, and more
Lead Consultant, Applied Behavioral Science
Moxie, Zenith, MRY Agencies
10.2016 - 10.2021
- Lead behavioral science consultant across three agencies within Publicis Groupe
- Team lead for Five Guys, TikTok, Walmart, Chick-fil-A, Verizon, Coty's Luxury and Consumer Brands, Arby's, UPMC, Driven Brands, and others
- Designed and executed Implicit Association Testing, Design Thinking, Biometric Ad Testing, Voice of Customer, and Jobs To Be Done research across industries for insights into consumer behavior
- Designed and implemented research for launch of Five Guy's first national campaign
- Built a strategic framework that improved every KPI, including reducing Estimated Cost Per Store Visit by 82%
- Designed and executed behavioral research and audience discovery work that preceded TikTok's growth from $4b to $11.6b in 2022
- Built the insights that drove the planning calendar for Walmart
Marketing Director
Emcien Corporation
08.2013 - 10.2016
- Company Overview: Pioneer in advanced analytics software in healthcare, telecommunications, ecommerce, and manufacturing.
- Entrepreneurial position, guiding brand, shaping product experience, through entry in multiple categories, creating training material, conducting market analysis, and managing content creation.
- Ghost wrote blogs and features for company leadership including for winner of Beale-Orchard-Hays Prize for Excellence in Computational Mathematics.
- Self-taught data analysis in Emcien's software, SQL, and Python to integrate marketing functions into the organization.
Lead Consultant and Operations Manager
Palmetto Grant Consulting
12.2010 - 08.2013
- Company Overview: Full service nonprofit consulting firm guiding nonprofits throughout the grant process
- Millions of dollars in funding won, leading to a successful exit for the founder
- Wrote and edited hundreds of successful grant applications for nonprofits across health and human services, education, homelessness, performing arts, and conservation
- Managed 5 consultants to ensure quality, track deadlines, and target funders
Communications Consultant
Self Employed
07.2009 - 12.2011
- Operated as independent consultant, developing technical, startup, nonprofit, and promotional content across industries and styles including creative, instructive, and technical.
Education
Mini MBA - Marketing
Marketing Week Mini MBA
Online04.2023
Master of Arts - Professional Writing
Kennesaw State University
Atlanta05.2010
Bachelor of Arts - English, concentration in Professional Writing and Rhetoric
Elon University
Elon, North Carolina05.2005
Talk So People Listen - Public Speaking
Speakeasy
Atlanta, GA06.2014
Skills
- Audience strategy
- Strategic planning
- Primary and secondary behavior research
- iMotions Human Behavior Research Platform
- Data visualization and statistical analysis in Python
- Team leadership
- Critical thinking
- Decision-making
- Coaching and mentoring
Timeline
VP, Global Audience Strategy
Kinesso/IPG
10.2021 - 08.2024
Lead Consultant, Applied Behavioral Science
Moxie, Zenith, MRY Agencies
10.2016 - 10.2021
Marketing Director
Emcien Corporation
08.2013 - 10.2016
Lead Consultant and Operations Manager
Palmetto Grant Consulting
12.2010 - 08.2013
Communications Consultant
Self Employed
07.2009 - 12.2011
Mini MBA - Marketing
Marketing Week Mini MBA
Master of Arts - Professional Writing
Kennesaw State University
Bachelor of Arts - English, concentration in Professional Writing and Rhetoric
Elon University
Talk So People Listen - Public Speaking
Speakeasy
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