Dave Kendall
Decatur,GA
Summary
I'm an experienced team lead with 10+ years delivering innovative solutions that change consumer behavior. My work has transformed TikTok's global strategy, cut Five Guys' Cost Per Store Visit by over 80%, reduced racism in replies to WalMart 38%, and more. For the last three years I've managed the Global Audience Design team at Kinesso, where health, creative, and other non-media agencies contracted for audience strategy support.
Overview
15
15
years of professional experience
Work History
VP, Global Audience Strategy
Kinesso/IPG
New York
10.2021 - 08.2024
- Led specialized team to guide IPG's global creative agencies and their Health counterparts, including FCB, McCann, Weber Shandwick, and others
- Improved win rates across agency clients, with one winning 89% of pitches in 2023
- Developed and executed behavior change frameworks for connecting briefs, behavioral science, and audience data for better content and creative execution
- Trained analysts and strategists to use IPG data and tools and strategies
- Extensive experience with audience data including medical billing data, Acxiom Health (patient and provider), Kantar, Polk, Circana, PlaceIQ, and more
Lead Consultant, Applied Behavioral Science
Moxie, Zenith, MRY Agencies
Atlanta
10.2016 - 10.2021
- Lead behavioral science consultant across three agencies within Publicis Groupe
- Team lead for Five Guys, TikTok, Walmart, Chick-fil-A, Verizon, Coty's Luxury and Consumer Brands, Arby's, UPMC, Driven Brands, and others
- Designed and executed Implicit Association Testing, Design Thinking, Biometric Ad Testing, Voice of Customer, and Jobs To Be Done research across industries for insights into consumer behavior
- Designed and implemented research for launch of Five Guy's first national campaign
- Built a strategic framework that improved every KPI, including reducing Estimated Cost Per Store Visit by 82%
- Designed and executed behavioral research and audience discovery work that preceded TikTok's growth from $4b to $11.6b in 2022
- Built the insights that drove the planning calendar for Walmart
Marketing Director
Emcien Corporation
Atlanta
08.2013 - 10.2016
- Company Overview: Pioneer in advanced analytics software in healthcare, telecommunications, ecommerce, and manufacturing.
- Entrepreneurial position, guiding brand, shaping product experience, through entry in multiple categories, creating training material, conducting market analysis, and managing content creation.
- Ghost wrote blogs and features for company leadership including for winner of Beale-Orchard-Hays Prize for Excellence in Computational Mathematics.
- Self-taught data analysis in Emcien's software, SQL, and Python to integrate marketing functions into the organization.
Lead Consultant and Operations Manager
Palmetto Grant Consulting
Atlanta
12.2010 - 08.2013
- Company Overview: Full service nonprofit consulting firm guiding nonprofits throughout the grant process
- Millions of dollars in funding won, leading to a successful exit for the founder
- Wrote and edited hundreds of successful grant applications for nonprofits across health and human services, education, homelessness, performing arts, and conservation
- Managed 5 consultants to ensure quality, track deadlines, and target funders
Communications Consultant
Self Employed
Atlanta
07.2009 - 12.2011
- Operated as independent consultant, developing technical, startup, nonprofit, and promotional content across industries and styles including creative, instructive, and technical.
Education
Mini MBA - Marketing
Marketing Week Mini MBA
Online04.2023
Master of Arts - Professional Writing
Kennesaw State University
Atlanta05.2010
Bachelor of Arts - English, concentration in Professional Writing and Rhetoric
Elon University
Elon, North Carolina05.2005
Talk So People Listen - Public Speaking
Speakeasy
Atlanta, GA06.2014
Skills
- Audience strategy
- Strategic planning
- Primary and secondary behavior research
- iMotions Human Behavior Research Platform
- Data visualization and statistical analysis in Python
- Team leadership
- Critical thinking
- Decision-making
- Coaching and mentoring
Timeline
VP, Global Audience Strategy
Kinesso/IPG
10.2021 - 08.2024
Lead Consultant, Applied Behavioral Science
Moxie, Zenith, MRY Agencies
10.2016 - 10.2021
Marketing Director
Emcien Corporation
08.2013 - 10.2016
Lead Consultant and Operations Manager
Palmetto Grant Consulting
12.2010 - 08.2013
Communications Consultant
Self Employed
07.2009 - 12.2011
Mini MBA - Marketing
Marketing Week Mini MBA
Master of Arts - Professional Writing
Kennesaw State University
Bachelor of Arts - English, concentration in Professional Writing and Rhetoric
Elon University
Talk So People Listen - Public Speaking
Speakeasy