Summary
Overview
Work History
Education
Skills
Timeline
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Dave Krater

Round Lake,IL

Summary

Detailed E-Commerce Manager with 25+ years of hands-on experience overseeing online sales and presence of web companies. Skillful in troubleshooting online website issues, tracking website functionality and organizing promotions. Results-oriented professional possessing great grasp of web design and web analytics software paired with thorough knowledge of SEO. Highly analytical and data-driven. Effectively scales online customer acquisition efforts and e-commerce capabilities to drive sales growth. Routinely tests new features and assets and measures results as company grows and evolves. Strong understanding of e-commerce consumer behavior and audience segmentation.

Overview

19
19
years of professional experience

Work History

E-Commerce Manager

Brady Corporation - Workplace Safety Division
11.2018 - Current
  • Managed and implemented strategic site redesign eo engage new users, improve brand messaging and improved conversion which increased site revenue by 87% and AOV by 22%
  • Oversees site analytics & testing driving growth for e-commerce KPI's as well as used A/B testing and multivariate testing in order to drive a 36% improvement in site conversion rate.
  • Improved Google organic traffic by 28% by focusing on long tail searches, industry relevant terminology, page titles, meta descriptions and product description searches. Continue to perform monthly SEO audits
  • Leverages Google Analytics and AB testing to monitor effectiveness of online marketing strategies, website content and user experience.
  • Liaise with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
  • Collaborates with upper management to implement continuous improvements and exceed team goals.
  • Tracks consumer behavior, content management and weight of purchase to develop robust customer acquisition and retention programs

E-Commerce/Merchandising Manager

The Music Gallery
11.2004 - 10.2018
  • Built and managed E-commerce B2C site
  • Increased E-commerce sales from $0 to $2.8 million per year
  • Developed and implemented successful e-mail newsletter strategies to increase sales and profits.
  • Increased e-mail subscribers from zero to over 20,000 subscribers
  • Developed all content and product information for retail website for B2C products
  • Optimized website for SEO, usability and accessibility
  • Analyzed industry trends to develop relevant offerings.
  • Cultivated strong relationships with vendors to maintain and improve levels of customer service.
  • Researched and evaluated potential suppliers to determine best fits for company needs and to identify cost savings opportunities.
  • Established and maintained accurate records of purchases, pricing and payment terms.
  • Completed monthly profit and loss performance reports.

Education

Bachelor Of Business Administration -

Augustana College
Rock Island, IL
05.1989

Skills

  • 25 years of Digital/E-Commerce experience
  • 15 years of SEO and SEM experience
  • Strong knowledge in Magento, Shopify and Shopify Plus platforms
  • Strong strategic thinking and leadership skills
  • Excellent problem-solving skills
  • Highly creative, flexible and adaptable
  • Excellent verbal and written communication skills
  • Proven expertise in content creation, UX testing and implementation, and digital marketing

Timeline

E-Commerce Manager

Brady Corporation - Workplace Safety Division
11.2018 - Current

E-Commerce/Merchandising Manager

The Music Gallery
11.2004 - 10.2018

Bachelor Of Business Administration -

Augustana College

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Dave Krater