Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Athletics And Activities
Timeline
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Dave Kussell

Brookline,MA

Summary

Quality-driven product manager with several-year background carrying products from conception to production. Excellent technical knowledge and presentation skills. Firm grasp of product composition, structure and applications. In addition, four years of entrepreneurship and experience working in new divisions for big companies.

Overview

11
11
years of professional experience

Work History

Product Line Manager - Club Glove Division

Acushnet
New Bedford, MA
08.2023 - Current
  • Lead product management for Titleist Gear's newly acquired Club Glove business, a leader in golf travel gear.
  • Product line includes golf travel bags, luggage, duffle bags, backpacks, and travel accessories.
  • Manage from concept to creation all inline, special edition and custom products.
  • Drive seasonal and collection strategies, line plans and category/product briefs with target FOBs that deliver against the business gross margin expectations.
  • Lead SS and FW Prototype and Confirmation meetings, key account presentations (i.e. PGA Superstore & Dick's Sporting Goods) and all consumer focus groups.
  • Conduct competitive market analysis to identify market opportunities, competitive threats, and new trends to determine new product opportunities.
  • Assist in the development and maintenance of the rolling 3-year Global Club Glove Product Strategy and Financial Plan.

Founder & CEO

Tee Up Store Inc
Boston, MA
07.2019 - 07.2023
  • Founded Tee Up Store Inc. and grew business from $0 in sales to $500,000 in total net revenue.
  • Built, designed and managed the product line that existed of joggers, vests, polos, and accessories.
  • Worked with several designers, pattern makers and material suppliers during the manufacturing process.
  • Created and managed all Facebook Ads, Instagram Ads, and Google Ads campaigns. Managed over $150,000 in ad spend and campaign creation.
  • Designed activations and exhibited at the Boston Golf Show, Connecticut Golf Show, Michigan Golf Show, Northeast Golf Show, Boston American Field & Brooklyn American Field.
  • Organized and directed 8 photoshoots that included on-course and off-course imagery.
  • Built and managed the teeup_brand Instagram page that has over 4,000 followers.
  • Hired and managed a marketing manager, a marketing associate, and interns.

Product Line Manager

OOFOS
07.2018 - 06.2019
  • Managed the footwear product line from concept to product launch.
  • Responsible for product merchandising, product launch calendars and GTM plans.
  • Created merchandising segmentation plan between U.S Wholesale, DTC and International.
  • Helped develop new key products such as the Ooahh Sport Flex and OOmg Men's Mesh from concept to market launch.
  • Presented new products at SS and FW global sales meetings.
  • Executed product forecasting and demand planning for inventory purchasing.

Team Sports Marketing Manager

OOFOS
10.2017 - 07.2018
  • Managed all relationships with professional and collegiate athletes, trainers and coaches.
  • Built relationships with Cowboys All-Pro DE DeMarcus Lawrence, Chicago Bears RB Benny Cunningham and USA Women's Olympic hockey player Hilary Knight.
  • Built relationships with athletic trainers from NY Giants, Oakland Raiders, New Orleans Saints, NY Jets, and LA Rams. These relationships led to bulk wholesale purchases of OOFOS products for their respective teams.

Sports Licensing Business Development Associate

Adidas
07.2016 - 07.2017
  • Internal strategy role for identifying new business opportunities in the licensing division.
  • Developed the 2017-18 NHL sales distribution plan. Deliverable was to create a model that showed how to increase YOY plan by $25 Million in sales.

Account Management Intern

Under Armour
06.2015 - 08.2015
  • Final project was to present a growth model to senior level management team on how to best increase footwear distribution and revenues.
  • Wrote weekly sales reports and identified key product trends utilizing data analytics tool Edifice.

Strategic Planning and Marketing Intern

B.good
06.2014 - 08.2014
  • Created the b.good/b.fit initiative (Connecting b.good with Boston fitness community)
  • Planned and executed grassroots marketing events with several b.good partners.

Education

Bachelor of Arts - Economic History, Political Science-International Relations

University of Pennsylvania
Philadelphia, PA
05-2016

High School Diploma -

The Roxbury Latin School
West Roxbury, MA
05-2012

Skills

  • Product management
  • Merchandising strategy
  • Competitive analysis
  • Customer insights
  • Brand development
  • Customer insight
  • Go-to-market strategy
  • Product launches
  • Channel strategy
  • Product roadmapping
  • Pricing strategy

Hobbies and Interests

  • Baseball
  • Football
  • Basketball
  • Golf
  • Tennis
  • Running
  • Skiing
  • Fashion
  • Music
  • Traveling

Athletics And Activities

  • University of Pennsylvania Varsity Baseball Team, 09/01/12, 05/31/14
  • Dream Mentoring Program Philadelphia Community Service, Event Chair
  • Other Affiliations, Phi Delta Theta Fraternity, Undergraduate Sports Business Club

Timeline

Product Line Manager - Club Glove Division

Acushnet
08.2023 - Current

Founder & CEO

Tee Up Store Inc
07.2019 - 07.2023

Product Line Manager

OOFOS
07.2018 - 06.2019

Team Sports Marketing Manager

OOFOS
10.2017 - 07.2018

Sports Licensing Business Development Associate

Adidas
07.2016 - 07.2017

Account Management Intern

Under Armour
06.2015 - 08.2015

Strategic Planning and Marketing Intern

B.good
06.2014 - 08.2014

Bachelor of Arts - Economic History, Political Science-International Relations

University of Pennsylvania

High School Diploma -

The Roxbury Latin School

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