Dave Lee
Rancho Cordova,US
Summary
Accomplished e-commerce leader with over 13 years of experience managing and scaling e-commerce businesses for manufacturers and retailers. Strategic and analytical with extensive experience in understanding business processes, identifying areas of improvement, and implementing new systems and procedures to help businesses scale quickly.
Overview
13
13
years of professional experience
Work History
Director of Customer Success
Pacvue
05.2022 - Current
- Guided the development, implementation, and rollout of a new onboarding program for a new software product.
- As the product expert, led sales demo calls of the software tool for over 50 prospects and successfully converted 45% of those prospects to paid customers.
- Developed a training program for internal teams to help improve and scale software best practices by conducting workshops, creating internal training videos, and designing guides.
- Direct management of over 50 paid clients conducting recurring business reviews to showcase the value add the software platform brings to clients
- Developed new product features by collaborating with clients, developers, and the product team, resulting in increased retention and a decrease in support requests.
- Analyzed customer platform behavior to identify opportunities for increased engagement
ECOMMERCE SALES MANAGER
ECOVACS ROBOTICS
07.2021 - 04.2022
- Led and executed the launch of the company's refurbishment program.
- Manage the alignment of all internal departments including operations to standardize SOPs and implement Customer Service policies.
- Investigate and integrate new strategies to expand business operations and grow customer base.
- Implement a third-party software service to help centralize product info and orders to allow for faster expansion of the marketplace business.
- Create new reporting structures to better analyze the business and identify and react to trends.
DIRECTOR OF AMAZON AND MARKETPLACE
INCIPIO GROUP
02.2020 - 07.2021
- Led a team of e-commerce specialists to manage the Amazon and marketplace business for the entire company.
- Implemented a new pricing strategy to elevate the brand value across all platforms leading to ASP increases of 35% compared to the previous year.
- Revised Amazon marketing strategy to gain market share. Led to a 140% increase in impressions, 30% increase in sales while maintaining RoAS compared to the previous year.
- Managed the launch of additional drop ship accounts including Target.com and Bestbuy.com.
- Launched marketplace business into new regions including Amazon Canada and Amazon UK.
- Managed ChannelAdvisor system to help unify product information to allow for efficient item creation and
escalate marketplace expansion.
MANAGER, NATIONAL ACCOUNTS
PELICAN PRODUCTS
09.2018 - 02.2020
- Managed all aspects of the company's business on Amazon from our first party vendor relationship to our FBA program.
- Launched and managed the FBA program from product setup, inventory forecasting, and reporting.
- Reduced chargeback fees by 90% by improving operational inefficiencies and implementing technical changes.
- Improved ROI by 30% on Amazon Marketing Services campaigns by increasing product and campaign
segmentation to increase target accuracy. - Recovered over $600K in erroneous and double deductions taken by Amazon by increasing visibility of
deduction with Finance and Operations teams. - Planned and executed all promotional campaigns and consistently improved performance through testing and data analysis.
MANAGER, NATIONAL ACCOUNTS
CHAMBERLAIN GROUP
05.2018 - 09.2018
- Managed all functions of the business relationship with Amazon and Amazon Canada to grow and exceed sales target
- Planned and executed all marketing programs on Amazon including Amazon Marketing Services, Amazon Media Group, and retail marketing channels
- Analyzed and improved operational processes to reduce infractions and chargebacks
- Partnered with internal marketing teams to launch and manage Chamberlain's brand store on Amazon to
increase conversion metrics across different marketing channels - Ownership of product forecasts and inventory metrics across entire product portfolio
ECOMMERCE MANAGER
TRICOL CLEAN / EVERPLUSH
11.2016 - 05.2018
- Responsible for the management of all eCommerce channel relationships including Amazon Vendor Central, Amazon Seller Central, Jet, Overstock, Walmart, Wayfair, Zulily and others
- Oversaw the management of all creative elements and promotional offers on our Shopify eCommerce site
- Extensive experience leading and managing marketing campaigns on platforms like Google AdWords,
Facebook, and AMS - Managed full product launch processes including creation of product photography guidelines, creation of
product copy, marketing strategy, and setup across all eCommerce platforms - Responsible for the creation and production of companywide reports of key sales and financial metrics across all eCommerce channels
SUPPLY CHAIN MANAGER
FREEFLY SYSTEMS
10.2015 - 11.2016
- Responsible for the management of supply forecasting of all components for the production of sellable goods
- Manage production level bill of materials for all sellable goods working closely with engineering teams
- Create and maintain all purchase orders and delivery schedules, ensuring the timely arrival of goods while expediting urgent items
- Responsible for the reduction of $1.2MM in excess inventory leading to a reduction of 31% in total inventory costs compared to the previous year
- Manage and create production forecasts to align with company revenue objectives and promotional opportunities
VENDOR MANAGER
AMAZON
09.2013 - 07.2015
- Managed over 70 brands generating over $35MM in product revenue for the outdoor apparel category
- Responsible for budget planning and execution of seasonal buys with outdoor apparel brands
- Implemented a replenishment program with key brands that led to a reduction of on-hand inventory by 35% and reducing out-of-stock rates by 6.5%
- Planned and executed promotional offers and activities resulting in $1.5MM in additional annual revenue
- Attend tradeshows to generate new retail relationships through promotion of the Amazon retail platform bringing 27 new brands to the platform in 2014
BRAND SPECIALIST/VENDOR MANAGER
AMAZON
07.2010 - 09.2013
- Responsible for the creation and management of the prepaid and unlocked cell phone businesses on Amazon.com which generated over $40MM in product revenue in 2012
- Responsible for the management of the P&L for both the prepaid and unlocked phone categories including managing the impact of commission revenue
- Negotiate vendor terms and agreements along with promotional activities resulting in 15% increase in profitability for the prepaid category in 2012
- Identify, assess, and onboard new carriers and manufacturers to the Amazon retail platform
- Coordinate with internal and external marketing and technical teams to execute marketing programs for key product launches and high-traffic drive times
- Main liaison between the business and technical teams to create and maintain business requirements as well as resolve technical issues resulting in a reduction of activation failure rates(under 2% for 2013)
- Work with cross-functional teams to maintain accurate sales forecasts to help reduce overstock issues
Education
Minor, Education
UNIVERSITY OF CALIFORNIA
2005
Skills
- Business Planning
- Revenue Growth
- Operational Leadership
- Customer Engagement Strategies
- Business Growth and Retention
- E-Commerce Strategy
- Project Management
- Orientation and Onboarding
Timeline
Director of Customer Success
Pacvue
05.2022 - Current
ECOMMERCE SALES MANAGER
ECOVACS ROBOTICS
07.2021 - 04.2022
DIRECTOR OF AMAZON AND MARKETPLACE
INCIPIO GROUP
02.2020 - 07.2021
MANAGER, NATIONAL ACCOUNTS
PELICAN PRODUCTS
09.2018 - 02.2020
MANAGER, NATIONAL ACCOUNTS
CHAMBERLAIN GROUP
05.2018 - 09.2018
ECOMMERCE MANAGER
TRICOL CLEAN / EVERPLUSH
11.2016 - 05.2018
SUPPLY CHAIN MANAGER
FREEFLY SYSTEMS
10.2015 - 11.2016
VENDOR MANAGER
AMAZON
09.2013 - 07.2015
BRAND SPECIALIST/VENDOR MANAGER
AMAZON
07.2010 - 09.2013
Minor, Education
UNIVERSITY OF CALIFORNIA
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