Summary
Overview
Work History
Education
Skills
Related Experience
Timeline
Dave Mevoli

Dave Mevoli

Durham,NC

Summary

Proven leadership experience in the beverage industry with a diverse scope of work. Innovative creator and marketer of leading beer centric events and brands. Certified Cicerone and beer enthusiast with the desire and proven ability to inspire others. Relationship builder who makes friends that evolve into sales opportunities.

Overview

29
29
years of professional experience

Work History

Chief Sales Officer

FX Matt Brewing Company
01.2023 - Current
  • Manage sales operations and revenue across a diverse portfolio of brands
  • Establish efficient processes and drive execution throughout the organization
  • Hire, manage and train sales managers, representatives and national accounts team members
  • Drive market expansion and distributor selection
  • Increase distribution by leveraging key chain relationships across multiple states
  • Orchestrated the successful combination of sales teams post acquisition
  • Engage with other senior leaders across the organization to develop innovative products and marketing schemes to increase sales and revenue in a rapidly changing market

Chief Operating Officer

Fishers Island Lemonade
01.2022 - 01.2023
  • Manage day to day operations of a $12M+ organization including Sales, Marketing and Finance while directing the leadership team to drive volume and distribution, build brand awareness, and maximize financial results
  • Establish efficient processes and drive execution throughout the organization
  • Launch first ever company HR and benefits package with external partner
  • Drive market expansion and distributor selection adding3 new markets in8 months adding over10K high margin ce’s and over $500K in revenue
  • Increased distribution by leveraging key chain relationships across multiple states
  • Established first company wide consumer rebate program resulting in increased display activity at retail and driving consumer sampling
  • Mentor and inspire employees to promote the vision of the company
  • Grew sales, finance and marketing team headcount by4 to match revenue growth
  • Establish and grow relationships with key retail buyers and distributor management personnel

Lead National Accounts Manager

Bell’s Brewery
01.2019 - 01.2022
  • Grow and coach a team of14 sales professionals, entrusted with increasing on and off premise chain sales business across the US
  • Added over30K new placements in year1
  • Engage as a senior member of the sales leadership team to drive sales, brand awareness and advocate for brand and marketing shifts to meet changing consumer demands
  • Create industry leading chain sales execution tracking program to increase distributor engagement and performance
  • Develop and manage departmental sales volume and expense budgets in excess of $3M
  • Establish and grow relationships with key retail buyers and distributor management personnel

Vice President of Sales

Mighty Swell Cocktail Company
01.2017 - 01.2018
  • Manage sales, marketing, ordering and logistics for13 states with37 individual wholesalers for an innovative beverage company
  • Achieved first ever $1M revenue month in company history
  • Develop and ensure proper execution of annual business and marketing plans for each wholesaler with ultimate responsibility for P&L statements
  • Create and manage volume, revenue and expense budgets for the sales division
  • Grow and coach a team of18 full time sales and marketing representatives charged with selling a new alcoholic category offering in a challenging marketplace
  • Created KPI’s and measurement metrics
  • Engage as a senior member of the leadership team to drive brand awareness and advocate for formulation and marketing shifts to meet changing consumers demands which ultimately lead to a complete reformulation, and package design
  • Manage chain sales team and direct growth with key on and off premise retailers
  • Fostered expansion into6 new states including wholesaler and retailer interviews and selection
  • Grew year over revenues by over250%
  • Reorganized entire sales division with a focus on driving increased wholesaler, retailer and consumer interactions which lead to doubling sales volumes

Regional Market Manager-Mid Atlantic

Duvel Moortgat U.S.A
01.2014 - 01.2015
  • Manage sales, marketing, ordering and logistics for5 states with29 individual wholesalers over4 import and2 American craft beer portfolios
  • Develop and ensure proper execution of annual business and marketing plans for each wholesaler
  • Create and manage volume, revenue and expense budgets for each wholesaler showing year over year consistent organic growth
  • Direct and coach a team of5 full time sales representatives challenged with selling a diverse portfolio of brands over a large geography
  • Act as liaison between brewery key account sales team and wholesaler to ensure successful implementation of chain sales programs
  • Engage central marketing department on key brands to drive consumer awareness

Director, Corporate Marketing and Communications

Sheehan Family Companies
01.2011 - 01.2013
  • Coordinate public relations and outreach for a20+ location beer wholesaler and national importer
  • Develop, steward and market the fifth most visited beer website and mobile application in the world with over500,000 visitors per month
  • Direct a team of9 social media experts, providing content designed to engage craft savvy consumers and drive sales and marketing of key brands
  • Research and implement sales technology hardware and software throughout the organization including Maas360 MDM, VIP MOE and ROE, and Intelestream CRM
  • Organize beer centric training sessions for front line and management sales representatives, including Cicerone training classes
  • Develop marketing strategies including advertising and point of sale materials for several multinational imported brands

General Sales Manager, Sales Supervisor, Assistant Operations Manager

TJ Sheehan Distributing, Inc.
01.1996 - 01.2011
  • Held leadership positions across the organization in the operations, sales, and marketing departments

Education

Bachelor of Science - Accounting/MIS

Le Moyne College, Syracuse, NY
01.1995

Skills

  • Microsoft Office365, Adobe Photoshop, VIP Beverage Systems including iDig, Tableau Data Visualization Fluent in both Windows and Mac Operating Systems
  • Sales strategy implementation
  • Sales operations
  • Negotiation expertise

Related Experience

  • Founding Partner, Beercentric Consulting
  • Former Lead Instructor, The Business of Craft Beer Certificate Program, University of Vermont
  • Former Board Member, NYS Brewers Association
  • Motivational Speaker

Timeline

Chief Sales Officer - FX Matt Brewing Company
01.2023 - Current
Chief Operating Officer - Fishers Island Lemonade
01.2022 - 01.2023
Lead National Accounts Manager - Bell’s Brewery
01.2019 - 01.2022
Vice President of Sales - Mighty Swell Cocktail Company
01.2017 - 01.2018
Regional Market Manager-Mid Atlantic - Duvel Moortgat U.S.A
01.2014 - 01.2015
Director, Corporate Marketing and Communications - Sheehan Family Companies
01.2011 - 01.2013
General Sales Manager, Sales Supervisor, Assistant Operations Manager - TJ Sheehan Distributing, Inc.
01.1996 - 01.2011
Le Moyne College - Bachelor of Science, Accounting/MIS
Dave Mevoli