Summary
Overview
Work History
Education
Skills
Timeline
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Dave Provenza

Dinuba,United States

Summary

With over two decades of experience in web and graphic design, I have expertise in spearheading corporate website management and implementing SEO/SEM enhancements that significantly increase traffic and lead conversions. My track record includes creating impactful demand generation content and collaborating on diverse projects, from tradeshow materials to digital marketing assets. I am proficient in WordPress and Contentful, fully committed to driving digital marketing success for your organization.

Overview

35
35
years of professional experience

Work History

Digital Content Manager

Cruise
10.2024 - 12.2024
  • Increased website traffic by optimizing SEO and implementing effective content strategies.
  • Created documentation for all Contentful components, ensuring new editors understood functionality and design.
  • Resolved ADA issues on the site and content, enhancing accessibility for all users.
  • Conducted a thorough site audit, identifying bugs and creating JIRA tickets for resolution.

Web Producer

Fastly
01.2019 - 08.2024
  • Global Website Oversight: Successfully managed Fastly's global website, overseeing content updates for a diverse, cross-functional global team
  • Enhanced SEO, page views, demand generation, and paid sign-ups through strategic content management
  • Contentful CMS Administration: Administered Contentful CMS, collaborating with WebEngineering to develop content models and create pages that addressed the needs of product, demand marketing, and other corporate stakeholders including legal, C-suite, HR, and engineering
  • Issue Resolution and Content Creation: Acted as the primary contact for troubleshooting content issues and spearheaded new content creation
  • Ensured seamless content management and prompt issue resolution
  • Localization and Internationalization: Coordinated with the localization team to deliver accurate translations for German, Japanese, and Spanish versions of the site, including custom content for Japanese stakeholders, meeting the needs of international teams
  • SEO and Content Optimization: Partnered with SEO agencies to optimize existing content and create new content, resulting in improved page rankings, keyword rankings, and organic search visibility for blogs, product pages, and other site sections
  • Acquisition Integration: Contributed to the SignalSciences acquisition transition team, maintaining marketing demand success during the integration into Fastly's marketing operations
  • Website Transition Management: Managed the SignalSciences.com website through its sunset phase, overseeing the redirection to Fastly.com and ensuring a smooth transition
  • Design and Engineering Collaboration: Provided guidance to design and engineering teams on page layout and backend construction, optimizing page production processes to accelerate time-to-market for new content
  • Marketing Liaison: Served as the primary contact for marketing-related content requests, corrections, updates, and new content/layout requirements

Website Producer / Graphic Designer

Signal Sciences
02.2019 - 12.2020
  • Project managed the implementation of a new CMS platform and new site design with complete site launch in9 months
  • Worked side-by-side with agency on build out and design dividing tasks to decrease time to launch
  • Improved site responsiveness, SEO, and organic results
  • Decreased edit and new content addition from days to minutes
  • Manage the new website from front end to back end
  • Producing page layout, content, and asset creation for all pages
  • Continuous SEO/SEM improvement on all pages and structure to raise ranking and improve prospect click-throughs
  • Work with demand-gen team to create customized landing pages, asset downloads, display ads and social media programs to increase leads month over month
  • Partner with product marketing team with new product pages and updates
  • Creating page layout, illustrations and diagrams to show new functionality and features
  • Drive the pages from development to launch with multiple revs
  • Worked with Events team for global events
  • Including booth design, swag and digital creations
  • Ensuring all content is updated with all last-minute changes to reflect speakers, agendas, location updates and more
  • Partnering with sponsors and sales teams to ensure all content, logos, and cross-linking is in place
  • Work with office manager to create new signage for new HQ office
  • Create print collateral, data sheets, white papers, infographics, presentation slides, pull up banners and customer success story documents for sales, product marketing, marketing and HR

Website Manager / Graphic Designer

Redis Labs
05.2018 - 01.2019
  • Spearheaded comprehensive SEO/SEM strategies for redislabs.com, achieving a significant increase in organic traffic and enhancing Google search rankings, as measured by improved prospect click-throughs, by optimizing page layout, content, and asset creation
  • Collaborated with product development and demand-generation teams to design and launch customized landing pages and new product pages, resulting in a ###% month-over-month increase in leads for cloud, managed, and download businesses by leveraging technical illustrations and diagrams to showcase new features
  • Led cross-functional teams in the timely execution of web projects, from initial concept through to launch, ensuring on-time, on-budget delivery and maintaining brand consistency across all digital marketing materials, including event landing pages, microsites, and print collateral

Senior Graphic/Web Designer, Global Website Content Manager

8x8 Inc.
04.2007 - 04.2018
  • Spearheaded the strategic overhaul of8x8.com, propelling the site to over5 million annual page views by leading SEO optimization efforts and enhancing user engagement, as evidenced by a45% lead generation increase for diverse business scales
  • Orchestrated the development and management of corporate and partner digital assets, including intranet sites and marketing collateral, ensuring cohesive brand messaging and streamlined corporate communications across global teams
  • Pioneered innovative digital marketing initiatives, from custom landing page design to comprehensive tradeshow marketing materials, significantly elevating brand presence and customer engagement through targeted content strategies

Legal Webmaster/Graphic Designer

Cisco Systems
01.2005 - 01.2007
  • Led the transformation of Cisco's Legal Intranet to a new template design, enhancing consistency across main intranet sites and improving user navigation experience
  • Managed Cisco Legal Intranet sites globally, incorporating web design, coding, and custom artwork, which supported legal department operations worldwide
  • Developed user interfaces for Legal IT applications, streamlining document access and promoting user engagement through intuitive design and functionality

Webmaster/Graphic Web Designer

Zultys, Inc.
01.2004 - 01.2005
  • Rolled out new corporate worldwide website with new look and feel and automated back end for easier maintenance and quicker international updates
  • Responsible for maintaining6 sites (US, UK, AU, NZ, SE, CN).Responsibilities include content updates, translation, domain and email maintenance, as well as special request builds from different regions
  • Project Manager of Online Quotation Tool, from inception through daily maintenance
  • Responsible for project managing vendor on customization, as well as building out the backend product modeling for every price list revision.Used by over245 worldwide partners and distributors
  • Created Flash demos for various products as well as worked with every department to handle their web needs
  • Responsible for maintaining corporate intranet, with current events, job listings, and creating and modifying internal group micro sites as needed

Graphic Designer / Webmaster / Content Writer

Swing Solutions
01.2000 - 01.2003
  • Collaborated with Engineering and Sales teams to develop and distribute compelling product manuals, datasheets, and web content, enhancing brand reach and customer engagement in global markets
  • Engineered a diverse array of marketing materials, from print to digital ads, leveraging focus group insights and executive feedback, which significantly elevated brand visibility and market penetration
  • Spearheaded the creation and ongoing management of the corporate website, intranet, and extranets, achieving over5,000 daily visits, thereby strengthening the company's digital presence and customer interaction

Graphic Designer / Sr. Trainer / Course Developer / Web Designer

PRICE WATERHOUSE COOPER
01.2000 - 01.2000
  • Customized and launched stand-up courses for online distribution, incorporating advanced graphic and web programming techniques, significantly enhancing user engagement and content accessibility
  • Revamped the New Employee Orientation course for global online delivery, achieving a ###% increase in new hire onboarding efficiency by tailoring content to diverse audience needs
  • Led comprehensive needs assessments across various organizations, identifying and addressing training requirements for both employees and management, thereby improving organizational performance metrics by ###%

Graphic Designer / Sr. Trainer / Course Developer / Web Designer

Nortel Networks
01.1998 - 01.2000
  • Redesigned and maintained the Welcome2Nortel website, achieving global access and enhancing user engagement, as evidenced by increased worldwide visits
  • Spearheaded the development of a New Employee Orientation course, collaborating with an international team for global distribution, significantly improving onboarding efficiency
  • Delivered high-impact training across the U.S
  • And Canada, achieving an average student satisfaction rating of4.8 out of5, by developing content aligned with organizational goals and metrics

Corporate Trainer / Graphic Designer / Web Designer

Bay Networks Inc.
01.1994 - 01.1998
  • Collaborated with CEO and Executive staff to develop post-merger training, standardizing decision-making and internal processes, thereby enhancing organizational efficiency
  • Engineered web-based solutions for global corporate communication in partnership with the Employee Communications group, significantly improving information accessibility and employee engagement
  • Orchestrated global training programs in Australia, Singapore, Hong Kong, and Beijing, achieving an exceptional average student satisfaction rating of4.9 out of5, demonstrating effective educational content delivery and engagement

Manufacturing Production Lead & Corporate Training

SynOptics Communications
01.1990 - 01.1994
  • Manufacturing Production Lead
  • Responsible for managing7 direct reports on two production lines, ensuring that quotas were met with a98% defect free build and continual employee morale ratings of8 out of10 consistently
  • Key team member in implementing Just-In-Time manufacturing processes to entire manufacturing floor, including redesign of process flows, gathering of line metrics and training of employees
  • Lead auditor on successful team that acquired both ISO9002 and BSI certification for entire manufacturing organization
  • Corporate Training
  • Worked with manufacturing executives to develop and deliver in person training to manufacturing employees, on ISO Basics, time management, Just-In-Time work flow processes and improvements

Education

Associate of Science - Business Administration and Management, General

De Anza College
Cupertino, CA
01.1990

Skills

  • Web Design
  • Graphic Design
  • Marketing
  • Contentful
  • WordPress
  • Adobe Creative Suite
  • Search Engine Optimization (SEO)
  • Project Management
  • Content editing
  • Contractor management
  • WordPress management
  • Web analytics
  • Google analytics
  • SEO best practices
  • Mobile content
  • Content management
  • Teamwork and collaboration
  • Problem-solving
  • Time management
  • Multitasking
  • Reliability

Timeline

Digital Content Manager

Cruise
10.2024 - 12.2024

Website Producer / Graphic Designer

Signal Sciences
02.2019 - 12.2020

Web Producer

Fastly
01.2019 - 08.2024

Website Manager / Graphic Designer

Redis Labs
05.2018 - 01.2019

Senior Graphic/Web Designer, Global Website Content Manager

8x8 Inc.
04.2007 - 04.2018

Legal Webmaster/Graphic Designer

Cisco Systems
01.2005 - 01.2007

Webmaster/Graphic Web Designer

Zultys, Inc.
01.2004 - 01.2005

Graphic Designer / Webmaster / Content Writer

Swing Solutions
01.2000 - 01.2003

Graphic Designer / Sr. Trainer / Course Developer / Web Designer

PRICE WATERHOUSE COOPER
01.2000 - 01.2000

Graphic Designer / Sr. Trainer / Course Developer / Web Designer

Nortel Networks
01.1998 - 01.2000

Corporate Trainer / Graphic Designer / Web Designer

Bay Networks Inc.
01.1994 - 01.1998

Manufacturing Production Lead & Corporate Training

SynOptics Communications
01.1990 - 01.1994

Associate of Science - Business Administration and Management, General

De Anza College

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