NEX GEN
Director of Programming, News & Sports
KFMB-AM/FM TEGNA/Midwest Television Inc.
San Diego, CA
01.1996 - Current
- Developed several spoken word and music formats from the ground up, laying out framework and defining roles.
- Recruited, collected and coached content creators for various formats.
- Worked intimately and directly with local sports franchises including the San Diego Padres, San Diego Chargers and SDSU Aztecs,
- Collaborated daily with GM and GSM to uncover issues, identify applicable solutions and provide guidance.
- Set and oversaw annual budget for programming, promotions and digital departments.
- Developed non-traditional ticketed promotional events on behalf of station creating new revenue streams.
- Instrumental in creating a local charity that would eventually raise over 15 million dollars via on-air campaigns.
- Developed systems and trained staff on new technology .
- Hosted and contributed to various morning shows, issue based talk shows, news and sports content.
- Facilitated live coverage of breaking news, including wild fires, power black outs, school shootings, riots, etc.
- Interacted with clients to identify business needs and requirements.
- Pitched and built new programming strategies and one-off feature shows to boost audience interests and diversify offerings.
