Dave Tavel

MacPherson's is the largest wholesale distributor of creative & art supplies in North America serving over 4,000 retail locations.

• Led strategic management and UX development of digital experiences, boosting user engagement.
• Directed implementation and administration of ERP systems and SaaS applications, optimizing efficiency.
• Managed B2B and B2C e-commerce platforms, enhancing user experience, and driving digital strategy.
• Coordinated cross-functional teams to ensure project delivery met budget and timeline constraints.
• Documented requirements for new features to create a comprehensive implementation roadmap.
• Negotiated contracts with external vendors for necessary software development services.
• Identified process improvement opportunities through data analysis from previous projects.
• Evaluated third-party applications for compatibility prior to integration.
• Managed and designed static and dynamic web pages for company websites, enhancing user experience, and resolving technical issues for B2B and B2C platforms.
• Maintained a comprehensive 50,000-SKU catalog, including writing, proofreading, editing copy, and preparing files for import.
• Assisted a lean IT Help Desk team in providing technical support to key business partners.

• Designed comprehensive technical training manuals, marketing brochures, and training calendars for a computer training and consulting firm.
• Coordinated schedules for clients, customers, and trainers to ensure seamless service delivery.
• Provided videography services for legal depositions, ensuring accurate and reliable recordings.
• Developed and launched websites for both company and clients, enhancing online presence and user engagement.
• Designed company logo and marketing collateral, strengthening brand identity and visual appeal.
• Established business operational databases to streamline processes and enhance data accessibility.

• Wrote and prepared show segments and scripts for seamless electronic distribution.
• Secured historical footage and coordinated music use to enhance narrative storytelling.
• Booked and coordinated guest appearances, ensuring engaging and diverse content.