Leader within Discover Financial Services' award winning Brand Creative Group, with expertise in creative direction and brand awareness. Played a pivotal role in establishing strong partnerships and driving double-digit revenue growth and awareness by combining customer journey insight with data analytics. Implemented journey-based communication strategies through customer-centric omnichannel approach, including email marketing and social media. Collaboratively trained agency partners, ensuring our brand's voice remains consistent and powerful, and our campaigns resonate deeply with our audience, resulting in industry leading net promoter scores year-over-year.
Hi, I’m
Dave Wilson
Principal @ Discover Financial Services | Creative Direction, Brand Awareness
Deerfield,IL
Summary
Overview
27
years of professional experience
9
years of post-secondary education
3
Certifications
Work History
Discover Financial ServicesRichwoods, IL
Principal
11.2015 - Current
Job overview
- Lead key partnerships with Oracle, Facebook, Instagram and NHL as email channel expert and social media SME focused on delivering best click to end cardmember experience, ensuring strategy and execution is on target, on brand and drives growth
- Act as customer journey expert, cross selling communications at top and middle of funnel and working within lifetime value of customer models and journey-based communication streams
- Leverage consumer insights and data analytics to refine and deliver double digit revenue growth
- Train internal and external design agency partners as design principle on email best practices and maintaining brand guidelines
Blue Flame ThinkingChicago, Illinois
Big Thinker, CD
01.2014 - 11.2015
Job overview
- Directed creative executions for multi-million dollar book of business spanning brands within B2C and B2B companies and categories
- Transformed brand development, creative campaigns and content, digital products, social, experiential and integrated media, measured and tracked analytics
- Brand leadership: Gilda's Club Chicago, BMO, Chase, J.P
- Morgan, Nationwide, Prudential, Principal, Janus, Cetera, Calamos, PNC Mortgage, Nuveen, Founders Brewing Company
s2 Financial MarketingChicago, Illinois
Director, Creative
05.2010 - 01.2014
Job overview
- Led creative executions for well-established Fortune 100 companies and emerging FinTech organizations
- Leveraged SEO and SEM performance metrics to devise online presence from ground up for clients
- Accepted 2 awards, Gold Addy and Judge's Choice Addy, for excellence in event-based marketing campaign
- Created award winning Cetera campaign, generating record setting leads, more than any other campaign in company history
- Brand leadership: J.P
- Morgan, Chase, Janus, Guggenheim Investments, Nuveen, Invesco, Calamos, PNC Bank, Bank of Montreal, HighTower Advisors, Cetera, Nadex
Maddock DouglasElmhurst, IL
Creative Director
01.2009 - 01.2010
Job overview
- Utilized strategic innovation framework, identifying key consumer insights to develop successful marketing programs for consumer product companies within food, apparel and healthcare
- Developed digital content and promotional OLV for global thought leaders Simon Sinek, author of Start With Why, and Tim Westergren, founder of Pandora
- Recruited as brand management expert for surround sound communications for company's largest client base, lead design and execution of $7M dollar live event
- Brand leadership: Chiquita, Kellogg's, HANESbrands, Champion, Optimer Brands, GE Healthcare, Case IH, Case Construction, New Holland Agriculture, New Holland Construction, CNH Parts & Service
Hammer MarketingChicago, Illinois
Creative Director
01.2008 - 09.2008
Job overview
- Owned new business development and new brand identity, increasing business leads by 10%+ while managing creative team of art directors and copy writers as off shoot for parent company Two by Four
- Led $2M+ media campaign for Chicago's Navy Pier, including TV, print, radio, out-of-home (OOH), guerrilla, online and on-site marketing experiences
- Brand leadership: Navy Pier, Johnson & Johnson, Kmart, Dunkin' Donuts, Firestone, Tires Plus
Two by FourChicago, IL
Account Creative Director
01.1999 - 01.2007
Job overview
- Created award winning national print, TV and radio campaigns for Wrangler Jeans including working directly with and promoting endorsees such as George Strait to help build his personal apparel brand
- Managed and delegated team of art directors and copywriters, executed on location scouting and shouting efforts for national campaigns and devised client's largest loyalty program and new national brand launch
- Led TV, radio, print, OOH and on location stadium promotions for Major League Baseball team Chicago White Sox, including subsequent promotions after winning World Series that year
- Brand leadership: Firestone Complete Auto Care, Ariat boots, Brookfield Zoo, Grossmont Center, The World Champion Chicago White Sox, Firestone Complete Auto Care, Four Winds Casino Resort and multiple VFC Apparel brands including Wrangler Jeans
Ogilvy & MatherChicago, Illinois
Freelance Art Director
05.1998 - 09.1998
Job overview
- Freelance Art Director for Popsicle/Good Humor/Breyers
Education
Florida State UniversityTallahassee, FL
MBA from Business Administration And Management
12.2018 - 12.2020
University Overview
The Wharton SchoolOnline
Executive Program from Digital Marketing, Social Media and ECommerce
01.2018 - 03.2018
University Overview
Northwestern UniversityOnline
Executive Program from Organizational Leadership
01.2017 - 03.2017
University Overview
Portfolio CenterAtlanta
Art Direction from Art Direction
01.1996 - 05.1998
University Overview
West Virginia UniversityMorgantown, WV
BSJ from Advertising
08.1990 - 05.1995
University Overview
GPA: cum laude
Skills
Creative direction
undefinedCertification
Nationally Certified Emergency Medical Technician
Affiliations
Affiliations
- Lake Bluff Fire Department - Volunteer Firefighter/EMT for the past 3 years.
- NREMT - Nationally Registered EMT
Timeline
Florida State University
MBA from Business Administration And Management
12.2018 - 12.2020
The Wharton School
Executive Program from Digital Marketing, Social Media and ECommerce
01.2018 - 03.2018
Northwestern University
Executive Program from Organizational Leadership
01.2017 - 03.2017
Principal
Discover Financial Services
11.2015 - Current
Big Thinker, CD
Blue Flame Thinking
01.2014 - 11.2015
Director, Creative
s2 Financial Marketing
05.2010 - 01.2014
Creative Director
Maddock Douglas
01.2009 - 01.2010
Creative Director
Hammer Marketing
01.2008 - 09.2008
Account Creative Director
Two by Four
01.1999 - 01.2007
Freelance Art Director
Ogilvy & Mather
05.1998 - 09.1998
Portfolio Center
Art Direction from Art Direction
01.1996 - 05.1998
West Virginia University
BSJ from Advertising
08.1990 - 05.1995
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