Dave Wilson

• Drove double-digit revenue growth by implementing journey-based, data informed creative strategies across email and social channels
• Served as enterprise customer journey SME, aligning top- and mid-funnel communications to lifetime value models and retention goals
• Led creative strategy and execution for high-impact partnerships with Oracle, Facebook, Instagram, NHL, and Big Ten Conference ensuring on brand, high-performance delivery at scale
• Standardized creative best practices and governance, training internal teams and external agencies to improve quality, speed, and brand consistency
• Partnered with analytics and insights teams to continuously optimize messaging, resulting in industry-leading Net Promoter Scores year-over -year
• Aligned internal teams with brand guidelines, ensuring consistent representation of the company across all departments and touchpoints.

• Directed creative operations for a multi-million-dollar portfolio spanning B2C and B2B brands
• Managed multiple projects simultaneously, ensuring timely completion and seamless execution
• Developed high-impact creative trailers and promotional content for company campaigns from concept to completion
• Led integrated campaigns across digital, social, experiential, and content platforms with measurable performance tracking
• Repositioned brands and modernized creative execution to drive engagement and growth
• Key clients: J.P.Morgan, Chase, Nuveen, Prudential, Principal, Janus, BMO, Gilda's Club Chicago

• Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
• Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
• Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
• Implemented innovative solutions to solve complex problems, resulting in increased productivity and streamlined operati
• J.P.Morgan, Chase, Janus, Guggenheim Investments, Nuveen, Invesco, Calamos, PNC Bank, Bank of Montreal, HighTower Advisors, Cetera, Nadex

• Utilized strategic innovation framework, identifying key consumer insights to develop successful marketing programs for consumer product companies within food, apparel and healthcare
• Developed digital content and promotional OLV for global thought leaders Simon Sinek, author of Start With Why, and Tim Westergren, founder of Pandora
• Recruited as brand management expert for surround sound communications for company's largest client base, lead design and execution of $7M dollar live event
• Brand leadership: Chiquita, Kellogg's, HANESbrands, Champion, Optimer Brands, GE Healthcare, Case IH, Case Construction, New Holland Agriculture, New Holland Construction, CNH Parts & Service

• Owned new business development and new brand identity, increasing business leads by 10%+ while managing creative team of art directors and copy writers as off shoot for parent company Two by Four
• Led $2M+ media campaign for Chicago's Navy Pier, including TV, print, radio, out-of-home (OOH), guerrilla, online and on-site marketing experiences
• Brand leadership: Navy Pier, Johnson & Johnson, Kmart, Dunkin' Donuts, Firestone, Tires Plus

• Led national, award-winning campaigns for Wrangler Jeans, including celebrity partnerships such as George Strait to help build his personal apparel brand
• Managed large creative teams and complex, multi-market campaign execution
• Directed loyalty programs, brand launches, and major sports promotions including the Chicago White Sox World Series campaigns
• Brand leadership: Firestone Complete Auto Care, Ariat boots, Brookfield Zoo, Grossmont Center, The World Champion Chicago White Sox, Firestone Complete Auto Care, Four Winds Casino Resort and multiple VFC Apparel brands including Wrangler Jeans

• Freelance Art Director for Popsicle/Good Humor/Breyers

GPA: Cum Laude