Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.
Overview
4
4
years of professional experience
Work History
Marketing Automation Specialist
Tremco CPG Inc.-Remote
06.2022 - Current
As a Marketing Automation Specialist, I serve as the driving force behind our company's digital marketing success
With a focus on HubSpot, I am entrusted with managing our account, overseeing all aspects of our monthly email campaigns, and building dynamic forms for our multiple websites
Leveraging my expertise in email marketing and automation, I craft engaging email drip campaigns that nurture leads and drive conversions
Additionally, I take charge of developing and optimizing HubSpot workflows, ensuring seamless customer journeys and efficient marketing operations
Through my strategic approach and attention to detail, I empower our organization to maximize the potential of marketing automation, creating personalized experiences that leave a lasting impact on our audience.
ABM Marketing Specialist
Curri-Remote
01.2022 - 06.2022
As an ABM Marketing Specialist, I embraced the power of Account-Based Marketing (ABM) to drive targeted growth and strategic engagement
With HubSpot as my trusted tool, I took the reins of our marketing initiatives, meticulously crafting captivating emails, finely-tuned sequences, and intricate workflows
My focus was on identifying and targeting specific verticals, whether it be nurturing existing client relationships or introducing our innovative solutions to new prospects
By leveraging ABM strategies, I orchestrated personalized campaigns that resonated with each account, creating meaningful connections and driving impactful results
Through my role, I helped Curri establish a strong presence within our target markets and propel our business growth to new heights.
Marketing/Website Specialist
MCT Credit Union-Port Neches, TX
03.2020 - 12.2021
As a Marketing/Website Specialist, I thrived in the dynamic realm of data analysis and lead generation, driving growth for our outbound department
With an astute eye for insights, I expertly managed our HubSpot CRM, utilizing its robust capabilities to streamline customer relationships and optimize sales processes
Leveraging Banno Marketing, I crafted impactful ads that captured the attention and propelled brand visibility
Taking charge of all social media platforms, I strategically managed campaigns to amplify engagement and foster meaningful connections with our target audience
A key highlight of my tenure was generating over 1.8 million dollars in revenue during the first full year of 2021, showcasing my ability to deliver tangible results and contribute to the organization's success
With an unwavering commitment to data-driven strategies and a talent for lead generation, I excelled in propelling our outbound department to new heights of achievement.
Education
BBA in marketing -
Lamar University
08.2020
Skills
Digital Marketing
HubSpot (5 years)
Social media management
CRM Software
Email Marketing
Customer Segmentation
CRM Integration
Marketing Strategy Development
Marketing Automation Software
Assessments
Social media, Proficient, 10/01/21, Knowledge of popular social media platforms, features, and functions
Marketing, Proficient, 06/01/22, Understanding a target audience and how to best communicate with them
Volunteer Experience
Lumberton primary school, Lumberton, TX, 01/01/14, 01/01/16, Whatever the principal needed me to.
Timeline
Marketing Automation Specialist
Tremco CPG Inc.-Remote
06.2022 - Current
ABM Marketing Specialist
Curri-Remote
01.2022 - 06.2022
Marketing/Website Specialist
MCT Credit Union-Port Neches, TX
03.2020 - 12.2021
BBA in marketing -
Lamar University
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