Summary
Overview
Work History
Education
Skills
Certification
Software
Timeline
David Aguirrezabal

David Aguirrezabal

Summary

Over 6 years of experience in Amazon Seller Central, with a proven track record working in Amazon agencies and providing independent consulting to sellers. Specialized in optimizing advertising strategies, developing strategic business relationships, and enhancing performance on e-commerce platforms. Focused on implementing data-driven tactics to maximize profitability and deliver measurable results.

Overview

6
6
years of professional experience

Work History

Private Consulting

Independent Professional
01.2023 - Current
  • Strengthened Brands Amazon Seller Central Presence in thoroughly auditing, reviewing, and processing Key Performance Indicators.
  • Reviewed In detail all clients, ACOS, ROAS, Conversion Rate, New To Brand performance, and more.
  • Multiple years of experience with Amazon Software including, Helium10, Jungle Scout, Perpetua, Sellics, DataHawk, Sellerboard, PickFu and more.
  • Performed with high efficiency in a self-directed work environment, managing day-to-day deliverables.
  • Authorized Amazon digital partner.
  • Selected as a member of the Amazon Creators Program to develop educational content on PPC strategies and best practices for Amazon's advertising platform.

Head of Amazon

Areza Medical
12.2024 - 05.2025
  • Developed and executed PPC strategies to boost product visibility through Sponsored Products, Sponsored Brands, and Sponsored Display.
  • Managed PPC budget, ensuring effective allocation across all stages of the sales funnel to increase conversions and reduce acquisition costs.
  • Collaborated closely with the SEO team to align advertising strategies with the most relevant keywords, ensuring comprehensive and consistent optimization across all campaigns.
  • I implemented adjustments based on placement, conversion type, and advanced targeting (including remarketing by views and purchases), achieving significant improvements in the account’s overall tACOS
  • Improved key performance indicators for the Amazon advertising account, achieving a reduction in ACOS from 60% to 30% within a 3-month period through targeted optimizations and refined campaign strategies.
  • Monitored and analyzed campaign performance, providing regular reports and insights to inform decision-making in the short, medium, and long term.

Amzon PPC Specialist

Jumpstart Audits
09.2023 - 06.2024
  • Managed multiple high-budget PPC accounts simultaneously, ensuring optimal allocation of resources and meeting targets consistently.
  • Lead onboarding of new clients, including PPC audits and account diagnostics.
  • Present strategies, results, and growth plans with clarity and confidence.
  • Created customized reporting and analysis dashboards by reviewing KPIs within Amazon advertising data using Excel and Powerpoint.
  • Contribute to SOP development and cross-functional projects.

Amazon FBA Seller

Amazon Seller
01.2019 - 01.2023
  • Conducted thorough product research to identify profitable niches in the marketplace, resulting in successful product launches.
  • Increased product sales by optimizing Amazon listings with keyword research and market analysis.
  • Streamlined order fulfillment process, reducing shipping times and ensuring timely deliveries for customers.
  • Monitored account health to maintain good standing with Amazon, leading to improved seller metrics.
  • Managed inventory levels to ensure stock availability and minimized storage fees.
  • Analyzed sales data to forecast demand trends, enabling strategic decision-making for inventory management.
  • Utilized analytic tools to optimize product listings and improve customer experience.
  • Implemented marketing campaigns to increase customer engagement and sales.

Business Development Manager

Bideps
01.2018 - 01.2021
  • Generated new business with marketing initiatives and strategic plans.
  • Performed client research and identified opportunities for account growth, account penetration, and market expansion.
  • Kept meticulous client notes and updated account information in company databases.
  • Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.

Education

Associate of Science - Marketing And Commerce

Linkia FP

Associate of Arts - Social Education

Linkia FP

Skills

  • Analytical skills
  • Data analysis
  • Data extraction software
  • Project management tools
  • Communication skills
  • Attention to detail
  • Analytical and Critical Thinking
  • Collaboration
  • Cross-functional teams
  • Forecasting and reporting

Certification

  • Amazon Advertising Campaign Planning Certification
  • Amazon Video Ads Certification
  • Amazon Sponsored Ads Certification
  • Amazon Ads Campaign Optimization Certification
  • Amazon Advanced Retail Certification
  • PPC Master - My Amazon Guy

Software

Helium 10

Datadive

Smartscout

Pick Fu

Sellerboard

Perpetua

Timeline

Head of Amazon - Areza Medical
12.2024 - 05.2025
Amzon PPC Specialist - Jumpstart Audits
09.2023 - 06.2024
Private Consulting - Independent Professional
01.2023 - Current
Amazon FBA Seller - Amazon Seller
01.2019 - 01.2023
Business Development Manager - Bideps
01.2018 - 01.2021
Linkia FP - Associate of Science, Marketing And Commerce
Linkia FP - Associate of Arts, Social Education
David Aguirrezabal