David Anderson

*Strengthened sales and marketing efforts to establish White Cloud bath tissue along with other CPG categories in the marketplace
*Collaborated with the White Cloud Founder / CEO to promote the brand as an “exclusive” opportunity to Walmart’s top leadership and buyers, winning chain-wide distribution and building the White Cloud brand into a major force in an competitive category
*Played an instrumental role in building coveted strategic alliance with the global retailer and achieving unprecedented distribution and market reach within 12 months of launch
*Enhanced our position with the White Cloud bath tissue business for profitable sale to our manufacturing partner
Leveraged White Cloud brand equity and name recognition to sell Walmart on expanding into the infant / toddler category with baby wipes and diaper lines
*Oversaw product development, sourcing, packaging graphics and packaging specifications for 7 Walmart product category launches (Bath Tissue, Baby Diapers, Baby Wipes, Laundry Detergent, Fabric Softeners, Liquid Bleach and Cosmetic Cotton products
*Implemented a profitable White Cloud Baby Wipes retail pricing structure for the consumer / retailer / manufacturer. This generated great success and lead our company to a profitable sale to our Baby Wipes manufacturing partner.
*White Cloud Marketing, Walmart and our manufacturing partners eventually grew the White Brand into a Multi-Billion Dollar franchise

Managed U.S. retail sales function for the Autobrain brand of On-Board Diagnostics Devices (OBDII) The Auto brain device turns any car into a connected car in seconds. Users can easily monitor their vehicles, while having vital information provided to them by using a plug-n-play OBD device combined with a simple, intuitive app
*Secured distribution, oversaw New Vendor Registration and onboarding in 3,800 Walmart stores / Walmart.com, Best Buy.com, and Lowe’s.com
*Implemented, with Walmart the launch of a very profitable Autobrain online program
*Developed, trained, and strengthened a nationwide broker network calling on Mass Retailers and HSN
• Developed and implemented a Lot Management system for dealerships using Autobrain devices

Currently, I work at Heartland Payment and Payroll Solutions, where I leverage my skills in new business development, customer service management, strategic and tactical business planning.

*Pioneered Dentax adult and children’s licensed toothbrushes within mass, food, and drug chains in key markets. Grew the brand with aggressive trade show marketing and relationship building within corporate buying offices
*Strengthened our distribution in food, drug, wholesalers and mass retailers including Albertsons, Dollar General, Family Dollar, H.E. Butt Grocery, Kroger, Meijer, Schnucks, Target, Walgreens, Military Sales, and Walmart
*Enhanced our current broker network that dramatically expanded market share and facilitated the 1998 acquisition by Playtex Corporation

*Recruited to expand sales in General Merchandise and Health & Beauty Care products within St. Louis supermarkets, drug chains and mass merchandisers
*Secured distribution for Dentax branded and private label toothbrushes in Drug Emporium, National Supermarkets, Schnucks Supermarkets, and Venture Stores
*Our adventure as a broker working closely with the with the Founder / CEO of Carewell Industries lead to a Regional Manager position with Carewell Industries

*Directed sales and distribution of health care products to drug wholesalers and chain food and drug retailers in St. Louis, Southern Illinois, and Kentucky markets
*Managed and trained 3 part-time merchandisers executing store-level planograms and merchandising support
*Guided corporate buyers on co-op advertising and POS strategies to maximize sales *Directed sales and distribution of health care products to drug wholesalers and chain food and drug retailers in St. Louis, Southern Illinois, and Kentucky markets *Managed and trained 3 part-time merchandisers executing store-level planograms and merchandising support