David Anderson
St Louis,MO
Summary
Experienced retail professional with a strong background in account acquisition, management, customer relationship management, marketing strategies, merchandising techniques, and retail technology.
Overview
38
38
years of professional experience
Work History
Business Development Manager
Heartland Payment & Payroll
05.2023 - 07.2024
- Increased account acquisition, new business development while cultivating strong relationships with key decision makers
- Worked with our Global Payments Enterprise group to provide corporate accounts more efficient ecommerce business processes and payment systems
Vice President of Retail Sales and Operations
Paper Partners / White Cloud Marketing
01.1998 - 01.2023
- Strengthened sales, merchandising and marketing efforts to establish White Cloud bath tissue in the marketplace
- Led our company's initiative to promote the brand as an 'exclusive' opportunity to Walmart's top leadership and buyers, winning chain-wide distribution and building the White Cloud brand into a major force in an competitive category
- Played an instrumental role in building a strategic alliance with Walmart and White Cloud Marketing's manufacturing partner
- Enhanced position of the White Cloud tissue business leading to a sale of the category trademark to our manufacturing partner, Kruger Industries
- Leveraged White Cloud brand equity and to prompt Walmart to expand our partnership into the infant / toddler category with baby wipes and baby diaper products
- Oversaw White Cloud product sourcing, product development, packaging graphics, packaging specifications and merchandising strategy for 7 Walmart product category launches (Bath Tissue, Baby Diapers, Baby Wipes, Laundry Detergent, Fabric Softeners, Bleach and Cosmetic Cotton products)
- Implemented a profitable White Cloud Baby Wipes / Walmart program sourcing original launch product from overseas
- The success of the program over the years lead to a factory being built in the USA and eventually the selling of our wet wipe division to our manufacturing partner, Albaad USA (Product lines - White Cloud / Walmart and other licensed products)
- Main contact for all Walmart Management and Divisions for 25 years
Vice President of Sales
Paper Partners, Inc. / Autobrain Division
12.1997 - 01.2023
- Managed U.S. Retail sales, packaging, merchandising, marketing, and logistics function for the Autobrain brand of On-Board Diagnostics Devices (OBDII)
- Secured Distribution, New Vendor Registration and Onboarding in 3,800 Walmart stores / Walmart.com, Best Buy.com, Lowe's.com and Home Shopping Network
- Developed, trained, and strengthened a nationwide broker network calling on Mass Retailers, Auto Parts Retailers and HSN
Midwest / West Regional Manager / National Broker Manager
Carewell Industries, Inc.
09.1991 - 01.1998
- Pioneered with my partner the Dentax adult and licensed World Wrestling Federation (WWF) children's toothbrushes within mass, food, and drug chains in key markets
- Grew the brand with dynamic in-store merchandising, aggressive trade show marketing and relationship building within corporate buying offices
- Strengthened our distribution in food, drug, wholesalers and mass retailers including Albertsons, Dollar General, Family Dollar, H.E. Butt Grocery, Kroger, Meijer, Schnucks, Target, Walgreens, Military Sales, and Walmart
- Grew and worked constantly at store-level with our broker network
- This attention to detail led to expanded market share and facilitated the 1998 acquisition by Playtex Corporation
Account Executive
Miller Brokerage Group
01.1990 - 08.1991
- Recruited by Miller to expand sales in General Merchandise and Health & Beauty Care products within St. Louis supermarkets, drug chains, wholesalers, and mass merchandisers
- Secured distribution for Dentax branded and private label toothbrushes in Drug Emporium, National Supermarkets, Schnucks Supermarkets, and 70 Venture Discount Stores
- Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients. This St. Louis area success eventually led to me being hired as a Regional Manager with Carewell Industries
Territory Manager
Johnson & Johnson Health Care Inc.
01.1987 - 12.1990
- Directed sales, and product education of wound care products to drug wholesalers, chain food and drug retailers in St Louis, Southern Illinois, and Kentucky markets
- Hired, managed and trained 3 part-time merchandisers executing store-level planograms and merchandising support
- Guided corporate and wholesale buyers on Co-Op advertising and POS merchandising strategies to maximize sales
Education
Bachelor of Science - Business Administration
The University of Tulsa: Collins College of Business
12.1982
Timeline
Business Development Manager
Heartland Payment & Payroll
05.2023 - 07.2024
Vice President of Retail Sales and Operations
Paper Partners / White Cloud Marketing
01.1998 - 01.2023
Vice President of Sales
Paper Partners, Inc. / Autobrain Division
12.1997 - 01.2023
Midwest / West Regional Manager / National Broker Manager
Carewell Industries, Inc.
09.1991 - 01.1998
Account Executive
Miller Brokerage Group
01.1990 - 08.1991
Territory Manager
Johnson & Johnson Health Care Inc.
01.1987 - 12.1990
Bachelor of Science - Business Administration
The University of Tulsa: Collins College of Business
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