David Andres Alegria
San Antonio,USA
Summary
Dynamic marketing professional with a proven track record in campaign strategy development and client relationship management. Results-driven Senior Account Executive known for productivity and efficient task completion. Possess specialized skills in client relationship management, strategic sales planning, and market analysis. Excel in negotiation, communication, and time management, ensuring success in fast-paced environments.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Senior Account Executive for Public Affairs
K Harvey Brand Partners
San Antonio, TX
05.2024 - Current
- Directed daily strategy and execution for multimillion-dollar accounts in government and nonprofit sectors.
- Managed complete creative processes, collaborating with internal teams on concept development and messaging.
- Oversaw client relationships for portfolios exceeding $1 million, ensuring budget compliance and measurable outcomes.
- Led RFP processes, securing over $5 million in new client acquisitions.
Public Relations Manager
City of San Antonio
San Antonio, TX
09.2022 - 04.2024
- Executed communications plans for over 26 public health programs, ensuring consistent messaging and broad outreach.
- Led strategy and production for citywide outreach campaign that influenced local policy outcomes.
- Collaborated with leadership to elevate health department visibility through placements in major publications, including The New York Times and Texas Tribune.
Public Information Manager / Interim Assistant to the Mayor
City of Laredo
Laredo, TX
10.2020 - 09.2022
- Managed strategic marketing and public information efforts for over seven city departments.
- Developed segmented campaign strategies that boosted digital engagement by 60% while maintaining message consistency.
- Spearheaded global branding initiatives with UN-Habitat to enhance economic development and elevate Laredo's status as a top land port.
Corporate Marketing Coordinator / Marketing Analyst
IBC Bank
Laredo, TX
01.2017 - 10.2020
- Executed product marketing strategies for consumer banking services, managing campaign timelines and outcomes.
- Conducted data analysis to optimize customer journeys and identify marketing opportunities.
- Presented market insights to executives through Power BI, influencing digital product enhancements.
Education
Master of Business Administration - Digital Media Management
St. Edward’s University
Austin, TX01.2016
Bachelor of Business Administration - Digital Media Management and Marketing
St. Edward’s University
Austin, TX01.2014
Skills
- Campaign strategy development
- Budget management
- Data analysis
- Digital marketing
- Project management
- Stakeholder engagement
- Client relationship management
Certification
- UX Design Google Certification, Coursera, 2024
- UX Design, General Assembly, 2019
Personal Information
Websites
Timeline
Senior Account Executive for Public Affairs
K Harvey Brand Partners
05.2024 - Current
Public Relations Manager
City of San Antonio
09.2022 - 04.2024
Public Information Manager / Interim Assistant to the Mayor
City of Laredo
10.2020 - 09.2022
Corporate Marketing Coordinator / Marketing Analyst
IBC Bank
01.2017 - 10.2020
Master of Business Administration - Digital Media Management
St. Edward’s University
Bachelor of Business Administration - Digital Media Management and Marketing
St. Edward’s University
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