David Apple
Professional Sales And Marketing Manager
Summary
Enthusiastic business development professional with firsthand experience establishing high-value territories. Adept in cultivating productive relationships with clients and employees alike, achieving superior levels of account development, retention, and expansion. Multi-faceted background as a Business Manager with an aptitude for sales, customer retention/acquisition, and building relationships that last. Extremely motivated with honed problem-solving skills and the ability to balance results with company/brand initiatives. Strong foundation in management, sales, strategic analysis, market awareness, budgeting, and forecasting. A steady record of revenue and profitability increases, driven by fostering positive interpersonal relationships, excellent communication throughout any organization, consistency, and mutual benefit for client and business alike. Extremely organized and multi-task oriented, with the capacity to communicate cross-functionally, and a great deal of experience in managing multiple projects simultaneously. Results-focused and deadline driven, with expertise in identifying key issues and priority-centered strategies. Candidate uses a dynamic approach, with the ability to quickly shift direction when personality, environment, conflict, or any other hurdle in the way, dictates the need to do so; and this is always done with a positive mental attitude.
Overview
23
23
years of professional experience
Work History
Independent Corporate Distributor and Sales Rep
Green Audio
Lakewood, CO
11.2014 - Current
- New customer acquisition through CRM software, networking, warm leads that were provided by corporate, and always asking for referrals.
- Used excellent listening and problem-solving skills to work with customers and quickly resolve concerns.
- Handled customer concerns and issues by answering questions, providing immediate feedback to any questions, and identifying any major problems to escalate to supervisor.
- Created pricing schedules and determined discount rates.
- Properly processed all sales transactions, achieving high levels of account growth and retention via quality deliverables.
- Utilized CRM software to manage customer accounts and track performance metrics.
- Collaborated with cross-functional teams to identify and address customer needs.
Admissions Specialist
Westwood College Online
Westminster, CO
07.2014 - 10.2014
- Helped with interview process, orientation program and implementation of admissions policies as applications were considered and members selected.
- Assisted applicants with admissions packet and served as point of contact throughout admissions process.
- Answered phones, called prospects and handled initial email contacts for applicants to Westwood College Online programs.
Director of Sales Operations
APAC
Charlotte, NC
06.2013 - 02.2014
- Built, trained, and managed sales and operational teams of 150+ Telesales Representatives for the new Affordable Care Act (ACA) to carry out sales and initiatives, and reach objectives.
- Generated reporting and analysis to support sales forecasting and planning to reach monthly, quarterly and yearly revenue goals.
- Liaised with other directors and departmental heads to align operational and sales priorities with total company direction.
- Identified, developed and launched innovative tools or systems to achieve sales strategies.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- After 9 months of creating, planning, and implementing sales of new ACA insurance products, project was terminated and moved to Manila, PHIL
President
Command Marketing
Greensboro, NC
01.2008 - 07.2013
- Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Implement corrective action plans to solve organizational or departmental problems
- Appoint department heads or managers and assign or delegate responsibilities to them
- Facilitated communication between departmental teams and stakeholders to build consensus.
- Deliver speeches, write articles, or present information at meetings or conventions to promote services, exchange ideas, or accomplish objectives.
- Supported project management team for optimal performance.
- Developed and implemented comprehensive risk management programs to mitigate potential liabilities.
- Cultivated strong relationships with external partners to foster collaboration and maximize resources.
- Employed optimal safety practices to reduce worksite complaints and hazards.
Restaurant Manager
California Pizza Kitchen
Baltimore, MD
02.2001 - 11.2008
- Promoted positive atmosphere and went above and beyond to guarantee each customer received exceptional food and service.
- Ordering, inventory and daily line checks
- Helped impact controllable profit and flow-through through driving and exceeding sales goals
- Keeping staff accountable for health and food standards
- Use scheduling tools and knowledge to maximize productivity while lowering labor costs
- Managing all aspects of the restaurant including purchasing, repairs, labor, scheduling, running the shift, building guest relations, following strict company policies, cash handling
- Effectively managed payroll and timekeeping, and paperwork for new hires and terminations.
- Executed all management procedures including but not limited to staff appearance, pre-shift meetings, food focus reviews, manage ambiance, coach and praise throughout shifts.
Education
Bachelor of Science - Hospitality Management
Pennsylvania State University
University Park 09.1996 - 2001.01
Skills
Customer Engagement Strategies
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Don't be afraid to give up the good to go for the great.
John D. Rockefeller
Timeline
Independent Corporate Distributor and Sales Rep
Green Audio
11.2014 - Current
Admissions Specialist
Westwood College Online
07.2014 - 10.2014
Director of Sales Operations
APAC
06.2013 - 02.2014
President
Command Marketing
01.2008 - 07.2013
Restaurant Manager
California Pizza Kitchen
02.2001 - 11.2008
Bachelor of Science - Hospitality Management
Pennsylvania State University
09.1996 - 2001.01