David Appleman

Was recruited by Versa Networks to accelerate revenue growth by building their SLED Sales team and GTM strategy.
• Changed sales strategies by moving to hybrid model.
• Established SLED partnerships with Dell, Crown Castle and Zayo
• Built and trained sales team.
• Developed new sales tools - and drove pipeline growth.
• Established $ 20 Million pipeline from zero.
• Closed Versa's largest SASE customer ($2.1 Mil ACV) globally within year one.
• Was awarded CTO's award for Versa's most profitable deal in company history.

Developed the strategy to sell Secure SD-WAN/SASE services through direct and reseller sales organizations, as well as forging strategic relationships within the SLED Sales Vertical.
• Built sales organization and GTM strategies.
• Led organization in pipeline development by establishing the largest pipeline globally @ $22 Million.
• Closed $10 Million in contracts within 18 months.
• Utilized inside SDRs and field account executive teams to accelerate growth. Developed account management team to foster continued growth and customer satisfaction.
• Was presented with vendor of the year award by the College of Southern Nevada.
• Hired and managed employees to maximize productivity while training staff on best practices and protocols.
• Identified opportunities to improve business process flows and productivity.
• Established performance goals for department and provided methods for reaching milestones.
• Increased company growth through collaboration with sales and marketing departments
• Established performance goals for department and outlined processes for achievement.
• Demonstrated proficient leadership skills to motivate employees and build competent teams.
• Used market insights to capitalize on key business opportunities for new advantageous partnerships.
• Collaborated with senior management to develop strategic initiatives and long-term goals

Joined OneAccess Networks as their VP of North American Sales, to rapidly boost revenue for this networking solutions company. Built the sales engineering and account executive sales teams, landed key account wins at AT&T, Verizon, Ball Canada and Telus. In September of 2017 OneAccess was acquired by Ekinops, where I continued on as the VP of Major Account Enterprise Sales.

Developed a new sales strategy and rebuilt the sales, business development and sales operations team at Edgewater Networks, where I was hired by to rebuild the sales organization to exceed objectives. Grew revenue year over year, delivering 150% revenue growth fr two years respectively. Edgewater was acquired by Ribbon Communications.

Opened an executive consulting practice, to provide sales strategy and consulting services. Clients included Serus Corporation, a SaaS market leader in extended supply chain, as their VP of Sales (acquired by e2Open), Advanced Digital Broadcast (ADB), a manufacturer of IP Set-Top Boxes and Broadband Digital Gateways.

Hired to rapidly build and train a sales team to acquire new accounts in the America's, as the VP of Sales. Forged an organization consisting of strategic partnerships, alliances, direct and indirect sales initiatives. Accelerated significant new business revenue within the first year of operation in the America's.

Motorola acquired Netopia in February 2007. I managed the combined Netopia and Motorola teams and grew revenue from $350 Million to nearly $500 Million in two years. I cultivated broad-line, multiple business unit selling and development of an end to end IPTV ecosystem.

• Grew revenue from $100 million to $160 million
• Contributed to 79% of the total global revenue
• Directed all Sales, Sales Engineering, both Channel and direct Sales in the Communications Service provider and Enterprise markets.
• Reorganized a team of sales professionals and maintained high-touch relationships, increasing sales revenue by $60 million.
• Netopia was acquired by Motorola in Feb 2007.

• Built the service provider division from the ground up.
• Continued growth in our State and Local Government markets.
• Hired and trained the global sales and partner marketing organizations.
• Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
• Grew revenue from early stage to $200 million within 3 years.