David Braden
Regional Sales Manager
Phoenix,AZ
Summary
Experienced Regional Sales Manager with a successful history of penetrating competitor markets and capturing profitable business prospects. Proficient in utilizing various strategies to enhance sales results and surpass objectives. Recognized for cultivating a strong work ethic and committed to finding innovative solutions that yield tangible results. Experienced in driving market growth through strategic planning and client relationship management. Utilizes effective leadership and communication skills to mentor and enhance sales team performance. Track record of achieving significant territory expansion and meeting sales targets. Regional sales professional prepared to drive growth and foster strong client relationships. Proven track record in sales strategy, territory management, and revenue generation. Skilled in team collaboration, adaptable to changing needs, and focused on achieving results. Strong leadership, communication, and negotiation abilities essential for this role.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Regional Sales Manager, Hotels
Tripleseat
03.2024 - Current
- Company Overview: Tripleseat is the leading web-based event management and sales platform &CRM designed for restaurants, hotels, and unique venues. Our mission is to simplify and streamline the event planning process, allowing our clients to focus on delivering exceptional customer experiences.
- Lead Generation: Identify and qualify potential hotel customers through research, networking, conferences, and referrals, maintaining a prioritized lead pipeline.
- Software Demonstrations: Deliver in-person and virtual demos, highlighting Tripleseat’s features, addressing functionality, integration, and customer pain points.
- Contract Negotiation: Negotiate terms, pricing, and agreements to ensure partnerships that align with both the hotel’s needs and Tripleseat’s goals.
- Proposal Preparation: Develop customized proposals that align with hotel objectives, highlight ROI, and meet specific needs.
- Conduct on-site assessments at hotels and resorts to build relationships with key stakeholders and provide tailored solutions.
- CRM & Reporting: Maintain accurate CRM records of customer interactions, opportunities, and pipeline status, while providing regular territory and activity reports.
- Key Contributions:
- Exceeded sales goals, during 1st quarter averaging 101% to goal in new ARR and expansion business in FY2025.
Regional Account Director
Pragmatic Institute
01.2020 - 03.2024
- Company Overview: Pragmatic Institute is the transformational partner for today’s businesses, providing immediate impact through actionable and practical training.
- Maximize revenue from existing clients by building strong, long-lasting customer relationships for the assigned territory.
- Acquire new clients; negotiate and sell Pragmatic courses to product marketing, and data executives.
- Cross-sell and upsell additional courses and services to clients to maximize account growth.
- Strategically and proactively, consult existing clients on which training courses will benefit their team and organization based on their individual needs uncovered during our discovery calls and resulting in great customer rapport.
- Meet and exceed established monthly, quarterly, and annual quotas accomplished through detailed pipeline and strategic account planning and management.
- Key Contributions:
- Exceeded sales goals, delivering 7.68 million in new product management and product marketing training capturing 103% to goal in FY2023.
- Produced $7.9 million in new product management and product marketing training, FY2022, capturing 108% of quota for new business sales.
- Produced $2.89 million in new product management and product marketing training in FY2021 capturing 113% of quota for new business sales in the 4th quarter.
Regional Sales Manager, Northeast US
SkyTouch Technology
01.2018 - 08.2020
- Company Overview: $40M provider of the most widely used cloud-based (SaaS) property management system for 7K+ hotels.
- Implemented sales strategies to capture targeted customers and close new business deals, maintaining accountability for goals and quotas.
- Developed strategic, long-term business relationships with key clients to support their organizational objectives and drive revenue growth.
- Administered product demonstrations via WebEx or on-site visit based on individual client needs, articulating property management software functionality and relaying information on highly technical leading-edge products and services.
- Key Contributions:
- Exceeded sales goals, delivering $316K in new property management system (PMS) revenue and obtaining 107% of goal in FY2019.
Enterprise Account Manager, Federal Renewals
BeyondTrust
05.2016 - 01.2018
- Company Overview: Worldwide leader in privileged identity management, privileged remote access, and vulnerability management products.
- Oversaw $8M in annual revenue attributed to 700 individual maintenance and support (M&S) contracts through direct and indirect channels of distribution.
- Forged relationships with channel partners, legal department personnel, and operations managers throughout the sales renewal process.
- Played an integral role in contract negotiations with large federal and enterprise accounts.
- Key Contributions:
- Captured $400K in new business (NBB) FY2017 by promoting and upselling privileged access management (PAM) and vulnerability management system (VMS) solutions.
- Achieved 105% of FY2017 gross booking’s and 101% for FY2016.
Enterprise Sales Consultant
SiteLock
09.2015 - 05.2016
- Company Overview: Global leader in cybersecurity and website security services.
- Consulted business owners and executives on tools to prevent malware, DDoS attacks, cross-site scripting “XSS” and SQL injection from damaging infrastructure and website functionality.
- Identified malicious threats and introduced a permanent solution to customers.
- Built partnerships and forged superior relationships with large development firms.
- Partnered with marketing personnel to expand brand verticals, increase awareness, and create new business opportunities.
- Key Contributions:
- Maximized year-over-year growth for the enterprise team by $500K+ in the first six months.
- Averaged a 108% sales quota, identifying potential customers while developing distinctive business plans for growth.
Senior Client Manager, Top Client Group
American Express Open
01.2014 - 09.2015
- Company Overview: Small-business branch of AmEx offering cardholders services, rewards, and perks.
- Oversaw a portfolio of 700+ high revenue top-tier clients, driving account growth and long-term card spend.
- Consulted with business owners, conducting a comprehensive vendor analysis, and recommending strategies to leverage business funds.
- Educated CFOs and controllers on integrating QuickBooks with their AmEx Open account.
- Key Contributions:
- Championed portfolio growth from $7.43M to $15.14M, increasing new charge card business 104% and new vendor spend 166%
- Ranked top client manager out of 20 through Q4 in 2014
Senior Account Executive
Sage Software
01.2012 - 01.2014
- Company Overview: Leader in small business segment for solutions that drive customer acquisition and retention.
- Established and nurtured strategic relationships with 30+ channel partners, educating business owners and executives on CRM solutions for both on-premises and SaaS solutions.
- Managed direct and renewal sales initiatives in Southern California territory.
- Facilitated product demonstrations for C-level executives via WebEx.
- Key Contributions:
- Increased CRM cloud revenue sales by 204%.
Education
MBA - Business Administration
Grand Canyon University
Phoenix, AZBachelor of Science - Business Management
University of Phoenix
Phoenix, AZSkills
- Territory growth strategy
- Client-focused sales approach
- Channel partner engagement
- Strategic business insight
- Product presentations
- Skilled in contract negotiations
- Client account management
- Pipeline strategy development
- Strategic relationship management
- Organizational strategy development
- SaaS platform management
- CRM software proficiency
- Relationship-focused sales
- Annual budget forecasting
- Sales strategies development
- Sales performance optimization
- Client support
- Long-term planning
- Business development strategy
Certification
- United States Marine Corps (USMC) Basic & Advanced Leadership Training
- Pragmatic Institute - Foundations
Timeline
Regional Sales Manager, Hotels
Tripleseat
03.2024 - Current
Regional Account Director
Pragmatic Institute
01.2020 - 03.2024
Regional Sales Manager, Northeast US
SkyTouch Technology
01.2018 - 08.2020
Enterprise Account Manager, Federal Renewals
BeyondTrust
05.2016 - 01.2018
Enterprise Sales Consultant
SiteLock
09.2015 - 05.2016
Senior Client Manager, Top Client Group
American Express Open
01.2014 - 09.2015
Senior Account Executive
Sage Software
01.2012 - 01.2014
Bachelor of Science - Business Management
University of Phoenix
MBA - Business Administration
Grand Canyon University
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