David Bradley
Summary
Talented Sales and Management individual with excellent customer relationship building and more than 20 years of experience. Highly effective and knowledgeable in consultive selling used to build trust and relationships.
With strong background in market analysis and strategic planning developed in dynamic, fast-paced environment, seeking to transition into new field where these skills are transferable. Proven expertise in data-driven decision-making and consumer engagement strategies. Looking to bring fresh perspective and drive impactful results in new role.
Overview
10
10
years of professional experience
1
1
Certification
Work History
South Carolina Market Manager
Monster Brewing
12.2024 - Current
- Responsible for sales and distribution goals in SC.
- Coordinate market blitzes in various locations in and outside of an assigned market.
- Provide account management, planning and execution in chain & key accounts within the market.
- Create and execute marketing promotions with customers, festivals, and events.
- Use distributor data and reporting tools to identify opportunities for new or expanded distribution, lost sales, incremental volume increases, and other business insights.
- Record sales activity and weekly results as required by the company and providing necessary back-up to support sales and bonus objectives.
- Meet and maintain sales goals that are set regularly with the Regional Sales Director
- Enhanced market visibility by crafting strategic marketing plans and identifying growth opportunities.
- Actively manage 30 plus calls and emails daily.
FSR
Monster Brewing
03.2022 - 12.2024
- Manages sales and distribution growth of Monster Brewing portfolio
- Maintains distributor management and communication throughout all levels wholesaler organization to generate consistent focus and effort in growing Monster Brewing portfolio
- Oversees and ensures distributor inventory levels, collaborating with Monster Brewing Beer Orders team and distributor purchasing manager
- Oversees account management, planning and execution in chain & key accounts within the assigned territory
- Ensures development of productive business relationships in the assigned account base that drive results
- Collaborates with Regional Sales Director on development and execution of Annual Business plans for assigned distributors and overall strategic sales plan for the assigned territory to increase and build Monster Brewing business
- Frequently communicates with the Regional Sales Director & Sales Management team regarding strategy, sales data, and overall market performance
- Creates and maintains direct distributor relationships in assigned market
- Meets and maintain sales goals that are set quarterly with the Market Manager.
- Travels within assigned territory
- Updates Market Manager on current and up to date market level information
- Communicates pricing, distribution, and program execution with chain managers
- Leads marketing program execution in defined territory
- Enters daily market activity and weekly recap in VIP.
- Actively manage 30 plus emails and call per day
Regional Sales Manager (SC and GA)
Highland Brewing
10.2014 - 03.2022
- Increased regional revenue by developing and implementing targeted sales strategies.
- Led sales team to meet and exceed quotas through effective coaching and performance management.
- Directed market analysis efforts to identify opportunities for growth and expansion.
- Oversaw preparation of sales forecasts to align team goals with organizational objectives.
- Responsible for T&E budget in region
- Responsible for building ABP based off of Highland Brewing objectives.
- Responsible for setting FOB of new products and maintaining FOB increases when needed.
- Responsible for creating promo schedule to align with chain team's ad activity.
- Monitored distributors goals vs actual sales and distribution.
- Monitored inventory for each distributor to ensure adequate DOH.
Education
Bachelor of Science - Business Management
Mars Hill University
Mars Hill, NC12.2010
Skills
- Customer Relations
- Account development
- Beer and Wine expertise
- Strategic planning
- Revenue Generation
- Strategy Development
- Market analysis
- Sales strategy
- Team leadership
- Budget management
- Customer engagement
Accomplishments
- Collaborated with team of 5 in the development of Bike Week Event. I worked with JD Rich and 3 distributor personnel along with the 3rd party agency to plan and execute 12 different sampling events during Myrtle Beach Bike Week. This lead to sampling over 5000 people in one week.
Certification
- LinkedIn Certified Professional—Sales Navigator - LinkedIn Learning.
Timeline
South Carolina Market Manager
Monster Brewing
12.2024 - Current
FSR
Monster Brewing
03.2022 - 12.2024
Regional Sales Manager (SC and GA)
Highland Brewing
10.2014 - 03.2022
- LinkedIn Certified Professional—Sales Navigator - LinkedIn Learning.
Bachelor of Science - Business Management
Mars Hill University
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