Summary
Overview
Work History
Education
Skills
Timeline
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David B. Rosenfeld

David B. Rosenfeld

Mandeville,LA

Summary

Results oriented, senior level sales executive with over 35 years of healthcare sales experience, including 10 years in sales management. Currently work in the healthcare payer and provider markets as a direct contributor developing prospective risk adjustment and data analytics solutions for payers and providers in the Medicare Advantage, Commercial ACA, and Medicaid Markets. Demonstrated long term success in achieving sales objectives, strategic planning, priority setting and implementation of sales and business objectives.

Overview

37
37
years of professional experience

Work History

Vice President, Enterprise Solutions

APIXIO
San Mateo
05.2022 - 11.2024
  • Led business development for Apixio’s product suite, including retrospective chart audits, prospective risk adjustment solutions, data management, and interoperability solutions
  • Utilized consultative selling to tailor solutions addressing client needs, enhancing financial performance and compliance for Medicare Advantage, ACA, and Medicaid clients
  • Coordinated cross-functional teams (analytics, project management, senior leadership) to support and deliver client solutions)
  • 2024 Sales: New Logos: BCBSMI ($8.8M), Health Alliance Plan of Michigan ($785K), Aledade ($1.2M), AllyAlign (325k). Upsells: BCBSNC ($532K), BCBSTN ($765K), Capital Blue Cross ( Achieved 312% of quota ($12.5M in total sales)

Vice President, Business Development

VATICA HEALTH
01.2014 - 05.2022
  • Directed sales of prospective risk adjustment and quality solutions across 20 states, collaborating on go-to-market strategy with executive leadership
  • Drove client acquisition through a consultative approach, achieving industry-leading revenue and membership growth
  • Established Vatica as a leader in prospective risk adjustment with major new clients
  • 2021: Achieved 100% of quota (new/expansion sales including Anthem, Arkansas BCBS)
  • 2020: Achieved 308% of quota; grew Humana’s presence from 1 to 20 states, Generated $36M in 2020 with major clients such as Humana, Anthem, and Centene

Solution Sales Executive

OPTUM
01.2004 - 01.2014
  • Sold payment integrity and cost containment solutions to 160+ payers across 12 states
  • Developed strategic client relationships with C-Suite executives, enhancing client financial performance and compliance
  • Delivered $10M in 2013 with a 16-contract growth
  • 2013: $10M sales (16 new contracts)
  • 2012: $13.2M sales (27 new contracts)
  • Recognized with the 'New Sales Executive of the Year' award in 2010

President

D&G CONSULTING
01.2002 - 01.2004
  • Founded an insurance brokerage specializing in group and individual long-term care insurance
  • Managed all business operations, achieving over $100K annual revenue

General Manager, South Central Region

AETNA
01.1988 - 01.2001
  • Oversaw operations for LA, AL, AR, and MS markets with 416K members and $230M revenue
  • Managed a team of 80 across sales, customer service, and network management

Vice President of Sales

AETNA
01.1996 - 01.2000
  • Increased HMO membership by 231% and new applications by over 88K; achieved 96% customer retention

Education

Bachelor of Arts - Psychology

Bloomburg University
Bloomsburg, PA
08.1986

Skills

  • Portfolio optimization
  • Forecasting
  • Consulting
  • Negotiation Tactics
  • Cross-functional team leadership

Timeline

Vice President, Enterprise Solutions

APIXIO
05.2022 - 11.2024

Vice President, Business Development

VATICA HEALTH
01.2014 - 05.2022

Solution Sales Executive

OPTUM
01.2004 - 01.2014

President

D&G CONSULTING
01.2002 - 01.2004

Vice President of Sales

AETNA
01.1996 - 01.2000

General Manager, South Central Region

AETNA
01.1988 - 01.2001

Bachelor of Arts - Psychology

Bloomburg University

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David B. Rosenfeld