Hi, I’m
David Bruce
Bettendorf,IA
Summary
Seasoned Sales Professional: Accomplished sales leader with almost three decades of experience building relationships showcasing my expertise in fostering trust, building strategic relationships, and navigating diverse cultural landscapes. Proven track record of developing innovative solutions to complex business challenges and driving team performance enhancements through effective change management.
Overview
32
years of professional experience
Work History
Building Products Inc - IA
Territory Manager
02.2023 - Current
Job overview
- Expanded and managed Eastern Iowa, Illinois, & Northern Missouri building supply distributor network, leading to a remarkable 673% increase in sales and revenue.
- Implemented a successful distributor charter, driving a growth of over $11 million from 2022 sales to present.
- Maintained meticulous records, visit reports, prospect lists, and data utilizing CRM database management.
- Conducted training sessions and delivered technical presentations on building materials, millwork education development with installation techniques.
- Identified marketing needs and provided support, resulting in enhanced brand awareness and boosted sales.
- Monitored and reported on sales KPIs to ensure attainment of sales targets.
- Traveled extensively to visit distributors and end-users, including weekends.
WIKI BUSINESS GROUP – Davenport, IA
Sales Director, Business Development
05.2015 - 01.2023
Job overview
- Led national sales efforts across the united states, overseeing both in-person and remote channels building relationships and developing new markets nationally.
- Negotiated contracts with vendors, optimizing pricing and terms for goods and services.
- Managed a team of 60+ and maintained collaborative relationships with the sales team to the end user.
- Pioneered innovative marketing strategies, including text message marketing and 3D image advertising, resulting in revenue growth and surpassing profit projections for my driven sales team.
AMERICAN PUBLISHIN – Hampton, IA
Senior Sales Executive/Trainer
01.2008 - 01.2015
Job overview
- Conducted relationship-based sales, prioritizing client education and effective communication.
- Established credibility and fostered long-term client relationships to drive sales growth.
- Supervised sales team to ensure achievement of company targets through optimal productivity.
ADS ENTERPRISES – Waterloo, IA
Executive Advertising Agent
01.1999 - 01.2008
Job overview
- Prepared proposals and documented customer orders and payments for prospective clients.
- Managed strategic accounts and generated new business through consultative marketing and sales approaches.
- Cultivated long-term client relationships, serving as a trusted advisor for advertising solutions.
DirecTV – Austin, TX
Installation Technician/Sales Manager
01.1994 - 01.1998
Job overview
- Achieved #1 ranking in satellite sales in North Texas and #2 in the entire state of Texas from 1998 to 2000.
- Drove company sales growth by 33.3% in 1996, 22% in 1997, and 41.9% in 1998.
- Expanded satellite sales to commercial accounts such as gyms and restaurants, resulting in a 52% increase in sales.
- Earned top sales honors within the company from 1996 to 2000.
Education
University of TexasAustin, TX
Bachelor of Business Management from Marketing Minor
01.1998
Skills
Team leadership – motivating, coaching, and developing my sales team
Recruiting & talent development – hiring the right people and building succession plans
Performance management – setting clear KPIs, monitoring results, and driving accountability
2 Strategic & Commercial Acumen
Sales strategy development – building and executing go-to-market plans
Market insight – understanding customer needs, industry trends, and competitor moves
Revenue forecasting – strong grasp of pipeline management and accurate projections
P&L awareness – ability to balance growth with profitability
3 Relationship & Communication
Executive communication – presenting to boards, investors, or C-suite stakeholders
Customer relationship management – engaging with top clients to secure major deals
Negotiation & influence – handling complex, high-value deals effectively
4 Analytical & Data-Driven
Sales analytics – using CRM and BI tools to drive decisions
Process optimization – streamlining sales cycles and improving conversion rates
Metrics orientation – comfort with KPIs like CAC, LTV, churn, and quota attainment
5 Adaptability & Innovation
Change management – leading teams through market shifts or organizational changes
Digital sales tools – leveraging CRM, automation, AI, and social selling platforms
Resilience & agility – thriving in high-pressure, target-driven environments
6 Soft Skills
Emotional intelligence (EQ) – managing diverse personalities and motivating under stress
Strategic storytelling – articulating vision and motivating internal and external stakeholders
Conflict resolution – balancing internal priorities with customer demands
Timeline
Territory Manager
Building Products Inc - IA
02.2023 - Current
Sales Director, Business Development
WIKI BUSINESS GROUP – Davenport, IA
05.2015 - 01.2023
Senior Sales Executive/Trainer
AMERICAN PUBLISHIN – Hampton, IA
01.2008 - 01.2015
Executive Advertising Agent
ADS ENTERPRISES – Waterloo, IA
01.1999 - 01.2008
Installation Technician/Sales Manager
DirecTV – Austin, TX
01.1994 - 01.1998
University of Texas
Bachelor of Business Management from Marketing Minor
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