David Burns
Denver,CO
Summary
Client service-oriented Marketing professional with 5+ years experience in SEO, , merch ops and content management. SEO Specialist experience includes both technical & content-based SEO, along with an additional year of SEO Management.. After having a great experience working with several companies with a ‘start-up’ vibe, I’m excited to see what opportunities & challenges the future holds for me.
Performance-driven SEO Professional with 5+ years of experience. Exhibits strong knowledge, critical thinking and acute understanding of digital media landscape. Demonstrates phenomenal client management and leadership to drive performance and maximize traffic.
Overview
6
6
years of professional experience
Work History
Senior SEO Manager
Big Footprint Digital & Fusion 92
01.2021 - Current
- Joined Big Footprint Digital team in 2021 as an SEO Specialist – moved with the company after we were purchased by Fusion92 (F92)
- Developed and implemented SEO strategies to increase organic search engine rankings for 9+ clients, ranging from local businesses to multimillion-dollar clients.
- Created detailed reports on SEO initiatives and provided recommendations for changes or improvements.
- Performed technical audits of websites to identify potential issues affecting ranking positions.
- Optimized landing pages using meta tags, title tags, alt text, anchor text. to improve search engine visibility.
- Client strategies include: resolving technical issues (404’s, etc.), new site launches, updating metadata, wireframing new pages, competitive analyses.
- Co-managed two SEO Analysts as part of our day-to-day
SENIOR MERCHANDISING OPERATIONS SPECIALIST
Chewy
01.2018 - 01.2021
- Joined Content Team to assist with keywords, SEO, SOLR search manipulation, regression testing & improvement of browse/search functions.
- Promoted to Merch Operations team, taking on a diverse array of roles including: SKU Creation/Item Setup, BPA setup, resolving customer/warehouse receiving issues, vendor outreach, copy, and catalog updates/maintenance.
- Trained new employees on each of the roles mentioned above, generating SOPs & hosting training sessions for the more complex topics.
Education
BBA - Marketing
Florida Atlantic University
Boca Raton, FLSkills
- SEO Proficiency/Optimization
- Competitor Analysis
- Keyword Analysis/Research
- Content Optimization/Strategy
- Training, Onboarding, Team Mgmt
- Marketing Program Management
- Strategic Planning and Alignment
- Customer Relationship Management
Relevant Tools And Programs
- Reporting stemming from UA/GA4 as well as Data Studio
- Technical SEO Tools such as ScreamingFrog, Ahrefs, SEMrush, and Search Console
- Jira, ClickUp, and Asana for Project Management
- Teams & Slack for communication
Timeline
Senior SEO Manager
Big Footprint Digital & Fusion 92
01.2021 - Current
SENIOR MERCHANDISING OPERATIONS SPECIALIST
Chewy
01.2018 - 01.2021
BBA - Marketing
Florida Atlantic University
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