David Chionis
San Diego
Summary
Insight-driven market research professional with extensive experience leveraging data analytics and to inform business strategy, customer engagement, and product innovation using multiple types of research design. Known for leading large-scale survey initiatives, optimizing reporting through advanced tools like SQL and Tableau, and collaborating cross functionally with marketing, product, and executive leadership. Adept at translating complex data into actionable insights, managing third-party vendors, and improving operational efficiency. Thrives in fast-paced, evolving environments with a continuous improvement mindset.
Overview
19
19
years of professional experience
Work History
Associate Manager Market Research
Best Buy Health
01.2022 - 05.2025
- Led end-to-end market research projects across consumer health product lines, supporting strategic decisions through data-driven insights and executive reporting.
- Spearheaded development and implementation of a customer life cycle survey road map, enhancing feedback visibility across multiple customer journey touch points.
- Successfully transitioned NPS transactional surveys into broader relationship-based surveys, improving longitudinal insights for product and marketing teams across all Best Buy Health divisions.
- Conducted vendor sourcing and risk assessments for new survey platforms and demographic data partners, streamlining research operations for marketing and business development.
- Led quarterly business reviews, presenting key findings and strategic recommendations to VP-level leadership, influencing business unit decisions.
- Designed and maintained interactive Tableau dashboards used by product and marketing stakeholders, reducing report turnaround.
Market Research Analyst
Best Buy Health
01.2012 - 01.2022
- Provided deep-dive analytics and survey insights to support senior management across multiple product lines and marketing campaigns.
- Built a comprehensive customer intelligence database using SQL, streamlining access to customer trends and segmentation.
- Forecasted market demand for mobile personal emergency response systems, influencing product road map and go-to-market planning.
- Developed quarterly call volume forecasts by analyzing historical call data, improving staffing accuracy, resulting in a reduction in call center costs.
- Vetted and managed third-party vendors for quantitative and qualitative market research, ensuring methodological rigor and cost control.
- Tracked and analyzed retail promotions performance across national partners, providing ROI data that informed future campaign planning.
- Collaborated with stakeholders to define data extraction criteria—such as product type and customer tenure—for survey targeting, and calculated statistically valid sample sizes with appropriate confidence levels.
Marketing Analyst
ITW Space Bag
01.2006 - 01.2012
- Managed retail and direct marketing analytics for a national CPG brand, driving data-supported decisions across inventory, pricing, and promotional strategies.
- Monitored daily inventory movement across 3,400+ Wal-Mart stores, ensuring in-stock goals were consistently met.
- Automated weekly and monthly KPI reporting processes using Crystal Reports.
- Built predictive cost and margin models for Direct Response campaigns, optimizing profitability and reducing waste.
- Conducted POS analysis to evaluate promotion effectiveness and contributed to annual planning cycles with data-backed insights.
- Collaborated on cross-functional teams to test and scale new advertising strategies for direct-to-consumer marketing.
Marketing Business Analyst
HSBC Auto Finance
- Supported the marketing and finance teams by analyzing the effectiveness of auto loan promotions and maintaining performance dashboards.
- Calculated and reported dealer promotional payments ensuring accuracy and on-time delivery.
- Assessed the impact of targeted promotions on loan volume and customer acquisition, influencing campaign adjustments.
- Maintained internal intranet pages with promotion results and key KPIs for national dealer audiences.
- Monitored and reported website traffic and lead performance metrics, identifying areas of digital campaign optimization.
Market Research Specialist
Capital One Auto Finance
- Managed survey design and analytics for customer experience programs, collaborating with internal and external stakeholders to deliver insights.
- Designed and administered customer satisfaction surveys, achieving response rates that exceeded industry averages.
- Analyzed results using SAS and Excel, translating findings into executive-ready presentations and action plans.
- Coordinated with vendors to manage research timelines, budgets, and deliverables.
- Produced competitive and industry trend reports, supporting strategic planning across consumer lending departments.
Education
Bachelor of Arts (BA) - Corporate Communications
Northern Illinois University
Skills
- Market and Customer Research
- SQL, Tableau, QlikView
- Survey Design and Analysis (Alchemer, NPS)
- Data Visualization and Dashboards
- Microsoft Office
- Retail Analytics (Retail Link, Target POL)
- Google Analytics
- Vendor and Project Management
- JIRA
- Running email up-sell campaigns
- Confluence
- Life cycle and Campaign Insights
- Zoom & Teams
- Attention to detail
- Multitasker
Affiliations
- Sigma Nu Fraternity
- Toastmasters
Accomplishments
- As replenishment manager for SpaceBag, named Walmart's top replenishment vendor for Q1 2007.
- As president of the Mt Helix Toastmasters club, named Distinguished Club in 2012
Timeline
Associate Manager Market Research
Best Buy Health
01.2022 - 05.2025
Market Research Analyst
Best Buy Health
01.2012 - 01.2022
Marketing Analyst
ITW Space Bag
01.2006 - 01.2012
Marketing Business Analyst
HSBC Auto Finance
Market Research Specialist
Capital One Auto Finance
Bachelor of Arts (BA) - Corporate Communications
Northern Illinois University
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