David Clapper
Newnan,GA
Summary
Dynamic marketing executive and entrepreneur with over 20 years of experience in brand building, revenue generation, and leading cross-functional teams. Expertise in merging data-driven strategies with creative storytelling and cutting-edge technology to expand audiences and enhance operational efficiency. Successfully founded and scaled a custom camper-van rental company, navigating its sale and transition to new ownership. Currently spearheading client services at a boutique marketing and automation consultancy, empowering high-growth, service-oriented organizations to adopt AI-driven solutions and implement effective marketing strategies while simplifying complex challenges and fostering innovative team growth.
Overview
23
23
years of professional experience
Work History
Partner, Strategic Marketing & Client Relations
Taptico Solutions
04.2025 - Current
- Head of Client Services for a boutique marketing and automation consultancy focused on AI-driven strategy and execution.
- Conduct AI opportunity assessments to identify high-impact use cases that improve operations or customer experience.
- Develop adoption roadmaps and ethical AI frameworks to align marketing programs with business goals and compliance requirements.
- Recommend partnerships with AI tool vendors and technology providers to enhance capabilities.
- Educate executives on AI trends and oversee implementation to ensure successful integration and measurable ROI.
General Manager, Operations
Scamper LLC
02.2023 - Current
- Retained post-acquisition to run Scamper LLC, directing all operations, marketing and revenue growth.
- Lead initiatives to expand market share, develop and execute marketing plans, and build an on-site design and build facility for custom van conversions and trailer rentals.
- Oversee fleet maintenance, budgeting and staff management; leverage digital strategy and operations management expertise to enhance customer experience.
President/CEO (Founder)
Scamper Van LLC
05.2016 - 02.2023
- Founded and launched a custom-built camper-van rental company; led concept development, business planning and brand execution.
- Raised an angel funding round of $500k and used it to develop the brand, build a reservation platform, hire and train staff, and scale operations.
- Directed marketing and promotional strategy, including website design, social media and experiential events.
- Managed finances and investor relations, balancing growth with profitability.
- Built and led a team that produced custom vehicle builds for clients (from tiny homes to mobile offices) and grew a portfolio of 30+ custom builds.
- Positioned the company as a leader in innovative RV rentals and sold the business in 2023.
Media Consultant & Radio Personality
Cumulus Media
06.2016 - 06.2020
- Hosted on-air shows and built listener engagement for Rock 100.5; developed station image and audience profile.
- Consulted on marketing and promotional strategy for station clients and advertisers.
Ad Director
Creative Loafing Atlanta
01.2017 - 01.2018
- Led sales team of five; handled budgeting, forecasting, hiring and professional development.
- Created multi-channel marketing campaigns for clients, from concept through execution across print, digital, SEO and programmatic channels.
- Designed new revenue streams and marketing ideas to grow brand enthusiasm and advertiser satisfaction.
Southeast Director of Promotion
Big Loud Records
09.2015 - 03.2016
- Oversaw promotional strategy for a Nashville-based record label across the southeastern U.S., securing radio airplay and organizing artist appearances.
Director of Programming & Branding; Afternoon Radio Personality
Cox Media Group
03.2012 - 06.2015
- Shaped programming philosophy and marketing for two major radio stations; developed on-air and digital promotions and launched a new station app that achieved 30k+ downloads in under two years.
- Built social media presence to more than 60k followers across both stations and wrote creative content for on-air and online promotions.
- Conducted music, listener and ratings research to inform programming decisions.
- Managed a staff of nine across programming and promotions; implemented systems to improve audience engagement.
- Leveraged relationships with concert promoters and local talent to create unique content; led 97-1 The River to top-five ratings performance.
- As an afternoon radio personality (2010-2015), created the station’s image and on-air personality through music expertise and energetic delivery.
Director of Marketing & Promotions
Cox Radio
12.2002 - 04.2012
- Directed all inside and outside marketing for two top-five Atlanta radio stations.
- Launched a new Classic Hits station, propelling it into the market’s top five within 18 months.
- Generated non-traditional revenue opportunities through events such as Alive After Five, Roswell Riverside Sounds, Wing and Rock Fest and B @ The Movies.
- Collaborated with sales teams to create marketing plans aligned with client needs and national sales requirements.
Education
Bachelor’s Degree - Communications, Communication & Media Studies
Wright State University
01.1993
Skills
- Marketing & Brand Strategy: Marketing strategy, digital strategy, advertising, direct marketing, marketing communications, public relations, event management and planning
- Operations & Leadership: Operations management, director-level leadership, team development, budgeting and forecasting
- Digital & Social Media: Digital media, digital marketing, social media marketing, social networking
- AI & Technology: Artificial intelligence (AI), leveraging AI for marketing automation and client solutions
- Broadcast & Entertainment: Radio broadcasting, radio promotions, radio advertising, event promotion and on-air hosting
Section name
- David Clapper | LinkedIn
- Https://www.linkedin.com/in/dclapper/
- Experience | David Clapper | LinkedIn
- Https://www.linkedin.com/in/dclapper/details/experience/
- Skills | David Clapper | LinkedIn
- Https://www.linkedin.com/in/dclapper/details/skills/
Awards
Angel Funding Round: Raised $500k in seed capital to launch and scale Scamper Van LLC., Top Five Ratings Achievement: Led 97-1 The River to top-five performance in adults 25-54 while serving as Director of Programming & Branding.
2017 Start Up Of The Year - Atlanta
Scamper Van was awarded the Start Up of the Year Award from Alt-Weekly Magazine Creative Loafing.
Timeline
Partner, Strategic Marketing & Client Relations
Taptico Solutions
04.2025 - Current
General Manager, Operations
Scamper LLC
02.2023 - Current
Ad Director
Creative Loafing Atlanta
01.2017 - 01.2018
Media Consultant & Radio Personality
Cumulus Media
06.2016 - 06.2020
President/CEO (Founder)
Scamper Van LLC
05.2016 - 02.2023
Southeast Director of Promotion
Big Loud Records
09.2015 - 03.2016
Director of Programming & Branding; Afternoon Radio Personality
Cox Media Group
03.2012 - 06.2015
Director of Marketing & Promotions
Cox Radio
12.2002 - 04.2012
Bachelor’s Degree - Communications, Communication & Media Studies
Wright State University
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