Overview
Work History
Education
Skills
Timeline
Generic

David Correll

Barnegat,NJ

Overview

9
9
years of professional experience

Work History

Lead, Digital Prod. & Live Service Content Manager

Electronic Arts
04.2022 - Current
  • Directed content strategy and team operations across multiple social channels, overseeing the production of 26K+ creative assets that generated 834M+ social impressions, 58M engagements, 23M video views, and +210K new followers.
  • Led development and served as lead producer for flagship weekly live shows Good Morning Madden and CFB Rundown, driving 16.8M live views and building a community of +599K followers.
  • Spearheaded the Linked Twitch Accounts Activation, linking 1.3M players and fueling a $353M spend within Electronic Arts American Football ecosystem.
  • Built and scaled a Live Service Content Engine team, streamlining operations to deliver high-volume, on-brand live content at speed and scale.
  • Partnered cross-functionally with marketing, publishing, and creative teams to maximize fan engagement and brand visibility across live service channels.

Social Channel Specialist | Madden NFL

Electronic Arts
01.2021 - 04.2022
  • Managed publishing calendar and maintained the brand voice for Madden Ultimate Team Twitter, increasing the channel's engagement by 64%.
  • Analyzed and tracked social performance of Madden NFL 22 Live Service (Ultimate Team) campaigns with insights leading to over 315.4M impressions and 55K new followers.
  • Created 3,000+ graphics-based content for digital platforms (social, live-streams, web).
  • Introduced and built Live Service “toolkits” for all content drops needed to execute activations for newsletters & first-party support which received over 150M impressions.
  • Heightened awareness around the Most Feared Halloween campaign, collaborating with external partners on creative content to amplify on Madden social, generating 15.4M impressions (276% YOY) & 986K engagements (173% YOY) on Twitter.

Digital/Social Content Publishing & Production

National Basketball Association
02.2020 - 01.2021
  • Oversee NBA International app with updated daily content
  • Actively participate in content planning for NBA's social and digital platforms
  • Craft content for NBA social and digital platforms (websites and apps) including highlight mixes, photo and written content
  • Send digital alerts/push notifications of game action & general news to users around the world

Production Assistant

NFL Network
07.2019 - 02.2020
  • Produced original content such as B-roll, SOT packages, bumps, teases and music videos for daily studio shows
  • Produced weekly highlights and shot sheets for NFL games including nationally-televised prime time games
  • Produced XO tapes for NFL analysts to air on daily shows
  • Special Project: Produced elements that would be fed to location and aired on Thursday Night Football Pre-Game Show
  • Logged and transcribed sound of team press conferences, post-game pressers, and interviews

Digital Media Coordinator

Barstool Sports NY Headquarters
03.2017 - 05.2019
  • Produced content published to social media (Co-contributor for Twitter and Instagram Content)
  • 6,300% Increase of Followers on Instagram (1,500 to 96,000)
  • 5,100% Increase of Followers on Twitter (1,000 to 52,000)

Education

Bachelor of Arts - Broadcast Journalism

Pennsylvania State University
University Park, PA
2019

Skills

  • Leadership in High-Volume, Fast-Paced Environments
  • Team Building & Scaling (Live Service Content Engine)
  • Content Strategy and Development
  • Event & Show Development
  • Video Production & Storytelling
  • Experience with Adobe Photoshop, After Effects, Premiere, InDesign, ENPS, Hootsuite, Sprout, CMS, DBEAVER, POND & Microsoft Office
  • Content creation for social platforms
  • Linear editing experience (FORK)
  • Digital video production process (Clip Pro)

Timeline

Lead, Digital Prod. & Live Service Content Manager

Electronic Arts
04.2022 - Current

Social Channel Specialist | Madden NFL

Electronic Arts
01.2021 - 04.2022

Digital/Social Content Publishing & Production

National Basketball Association
02.2020 - 01.2021

Production Assistant

NFL Network
07.2019 - 02.2020

Digital Media Coordinator

Barstool Sports NY Headquarters
03.2017 - 05.2019

Bachelor of Arts - Broadcast Journalism

Pennsylvania State University

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