David Coupar
Napa
Summary
Data driven operator with a strong analytical background. Excellent in Systems management. Experienced working across multiple departments and scaling operations. Understanding and experienced enough to know when to get hands dirty and when to hire the "A" players. A humble leader who loves encouraging team members to be creative while ensuring overall objectives are met.
Overview
23
23
years of professional experience
Work History
Business Consulting
Self Employed
01.2021 - Current
- Specialize in Middle Mile (FTL/LTL) & Last Mile delivery, talent as well as general warehousing & fleet management strategy
- Value props include setting up transportation networks at manageable cost & creating scaling strategies
- Clients include Los Angeles Meal kit startup (Kooshi Gourmet)
- Creating Supply Chain Strategy for national expansion & Local Bay Area Trucking Company (Bigg Riggin Inc.)
- Creating scalable processes in Reporting & Billing, Fleet Management, Training & Compliance
Supply Chain Manager
Free Flow Wines
07.2022 - 11.2022
- Responsible for the movement of sales orders throughout the USA and setting up a reverse logistics program for over 250 empty kegs across the USA
- As part of the Free Flow leadership team, my scope of control includes: Strategic planning, P&L responsibility, Create, maintain and continually develop company work culture, Create receiving processes, Both by delegating ground level tasks (BOL's/ cycle counts) and accounting system in Netsuite.
VP Operations
Mosaic Global Transportation
03.2021 - 03.2022
- Came in during Covid with a mandate to restructure and re-define operating processes while creating scalability (planning for Post Covid)
- My scope of control is in the following departments: Operations (Dispatch, recruiting, scheduling/ driver management, SOP creation, Data Management), Fleet Maintenance (fleet of 150 + vehicles), Corporate Account Management, Compliance, Systems management (across all departments)
- Integration, implementation & Management, Strategic planning within the Leadership team
- This requires working cross-functionally across depts, P&L responsibility, Labor modeling & forecasting (planning) to ensure that the company scales prudently while maintaining margin, Continual process and efficiency improvement, Provide financial analysis for strategic proposals in order to scale business.
VP Operations
AxleHire Inc.
03.2016 - 11.2020
- P&L responsibility for the SF, LA, SEA, and PHX markets, which produced double digits million in revenue for FY 2019
- AxleHire is now a national carrier responsible for the shipment of 1,000,000+ packages per month across the USA
- Worked with CEO and CTO to architect operational tools that led to increases in courier efficiency, including the rollout of last-mile routing, product and fulfillment software
- Built AxleHire operations from the ground up and achieved 98% OTD across Same Day, Next day and On-demand delivery with a fleet of 15,000+ couriers across LA, SF, PHX, SEA metro areas
- Developed go-to-market operations strategy for major metros
- LA, SF, PHX, SEA and POR and sourced all facilities currently in use
- Helped close AxleHire's three largest customers to date (HelloFresh, Blue Apron, Target) by providing a sense of trust amongst veteran operation's leaders wary of working with an early stage startup
- Managed a team of 10 direct reports from cross functional departments in Operations, Engineering account management & client success
- Stepped in to lead the customer success team, working directly with brand partners to simplify their e-commerce supply chain and roll-out targeted marketing initiatives around same-day and next day delivery models
- Handled set up for line haul trucking operations (LTL & FTL, Drayage) between Northern California & Southern California, Phoenix, Pacific North-West (Portland & Seattle) and Nevada
- Set up included rate negotiation, commingling loads (LTL), drop trailer arrangements & demand deadlines
- Sourced and created a central dispatching and customer support unit based in Florida
- Implemented SOPs that enhanced response times
- Developed talk-track for customer support and dispatch that reduced customer interactions with support by 30% (Tracked year over year 2018-2019)
Project Operations
Google Inc.
07.2013 - 12.2015
- Original team member of Google Express (Google's e-commerce supply chain management program)
- Joined prior to public launch and became a key part of the Transportation Team responsible for successful on time delivery performance, product fulfillment, process improvement and strategic expansion into 17 markets nationally
- Monitored Dispatch operations (inbound & outbound) to a consistent metric of 99% OTD
- Creating SOP's such as exceptions reporting (how to split routes/ window post mortems etc), Scheduling, GSX team roles and with courier partners, Courier capacity analysis - using measurables such as cost analysis, VTO flexibility, vehicle space utilization, weekly performance stats, Third party courier performance management, Analyze operational performance metrics including dashboard analysis using Excel & Sheets, to improve on-time performance, Created and implemented processes for all new geographical locations (including on-boarding and training), this included setting up East Coast dispatching center in Pittsburgh, Managed operations in fast changing (and sometimes stressful) working business environment (store order volume from 100 'store orders' to 13,000 'store orders' on daily basis), Hiring and training new employees and third party courier dispatch teams (integration)
- Special Projects/Achievements: Implementation of hubs/return depots with growth to over 200 personnel - 100% of order volume became hubs enabled within 12 months of service launch - On boarded alcohol, perishables & refrigerated goods into same day delivery operation, Implemented next day delivery service regionally throughout California
- This service is now Google Express's main business model, Implementation of Google Expresses in-house dispatch software (Express Fleet) and it's roll out across all integrated 3rd party courier partners, Cut total last mile distribution costs by 30% in first 12 months, Member of analysis and implementation team on-boarding 'on demand' couriers with significant advantages obtained in both drops per hour and overall costs saved
Co-Founder & Operating Officer
Go Car Tours, Inc.
07.2004 - 08.2013
- Successfully led the company from initial start-up to managing multiple franchise locations both in the U.S
- And Europe
- Managed day-to-day business operations, including P&L, operating systems, staffing, Inventory Management, day to day processes, reporting, & facilities management
- Full P&L ownership, Managed a team of 20-60 direct reports (depending on season), Improved and maintained high customer service standards, Fleet management of 130 vehicles, Setting up, maintaining and improving mechanical parts procurement processes, Managed supplier and vendor relationships, Rostering staff, running payroll systems, bonus and commission calculations, cash management procedures and reconciliations, Created and managed operational performance metrics and data insights to improve product and service, Event planning (Hot-wire, Pow Wow, Marquee tour events), Managed and Controlled POS Systems
- Incl: training, contract analysis, rolling out system updates, of discounts (nature and volume), Sales forecasting (designing operational costs in tandem with results), Location facilities management
- (leases, health and safety, OSHA, HAZMAT Compliance, security systems and general upkeep, Risk management including managing incident trackers (incident files), liaising with third party and police, Workers Comp/injuries, Auto liabilities, Member of analysis and implementation team on-boarding 'on demand' couriers with significant advantages attained in both drops per hour and overall costs saved
Financial Consultant
Hymans Robertson Actuaries and Consultants
03.2001 - 04.2004
- Consultancy advice on a range of pension issues including cost/benefit modeling, Best practice, investment strategy, setting and support to sponsors at time of retirement, Providing advice stemming from changes in law or practice, Technical input at Trustee Meetings, Consulted during client sale and/or merger, Developing and maintaining client relationships with private sector firms and public sector utilities
Education
Financial Accounting Accreditation & Quickbooks -
UC Berkeley
Berkeley, CaliforniaFinancial Planning Certificate -
Chartered Insurance Institute
BA (Hons) International Relations, Government & Business Studies -
Coventry University
Coventry, UKSkills
- Business Intelligence Analysis
- Training and mentoring
- Market Research
- Organizational Development
Timeline
Supply Chain Manager
Free Flow Wines
07.2022 - 11.2022
VP Operations
Mosaic Global Transportation
03.2021 - 03.2022
Business Consulting
Self Employed
01.2021 - Current
VP Operations
AxleHire Inc.
03.2016 - 11.2020
Project Operations
Google Inc.
07.2013 - 12.2015
Co-Founder & Operating Officer
Go Car Tours, Inc.
07.2004 - 08.2013
Financial Consultant
Hymans Robertson Actuaries and Consultants
03.2001 - 04.2004
Financial Accounting Accreditation & Quickbooks -
UC Berkeley
Financial Planning Certificate -
Chartered Insurance Institute
BA (Hons) International Relations, Government & Business Studies -
Coventry University