David C. Weber

• Directed and created the strategy of all marketing activities for the organization including the creation of a 5-year growth marketing plan to yield funding streams, increase brand recognition, and develop stronger partnerships within public and governmental sectors.
• Continuously develop, redefine, and communicate iterative marketing strategies to reflect the organization's path forward in a way that resonates with internal and external stakeholders.
• Rebranded the organization by implementing a new design logo, website, strengthening the brand narrative to ensure increased operational growth and market expansion, and content to update the feel and brand that positioned it as the top organization in its field.
• Led the organizations public relations efforts with media, industry executives, government, and community.
• Monitored, tracked, and analyzed the impact of messaging and storytelling and tracked key findings & impact with partners for optimization of next step communications to achieve greater impact.
• Created internal training for all television, radio, podcast, Zoom, and online interviews for board members and the CEO.
• Developed a market intelligence process that identifies trends that indicate the need for new or changing strategies, services, and tactical execution of market research including identifying key trends, implementation of A/B tests and analysis reporting.
• Managed a successful advertising campaign utilizing various media channels (TV, Radio, Online, OOH) and registered a 38% uptick in product visibility and community engagement.
• Established brand's digital strategy, leveraging major social media platforms and robust email marketing, enhancing brand's online presence by 70%.
• Editor of a 24-page magazine that highlights political figures, celebrities, and the students we fund and increase brand awareness.
• Created and implemented quarterly benchmark reports for CEO and board members to evaluate and assess brand performance and awareness and for approval of new strategies.
• Organized and executed robust, creative experiential marketing events.

• Rebranded and re-positioned company to attract and sustain new and existing customer base across the U.S
• And in international markets
• Oversee the design and implementation of consumer-focused short and long-term global brand marketing strategies based on comprehensive market & consumer insights, understanding of global consumer marketplace, and product category strategies.
• Created 360 marketing plans that deliver globally relevant solutions and integration across relevant marketing platforms, including PR, advertising, brand communications, social media, influencer programs that enabled the delivery of meaningful brand messages to global consumers.
• Executed strategies and plans to drive and increase customer acquisition, loyalty & CRM that increased overall revenue by 38% by garnering more awareness of business offerings. Established business partnerships with corporate sponsors to offset the expenditure of marketing funds.

● Developed and led the strategic and tactical execution of marketing campaigns, including test/control segmentation design, implementation of tests, tracking, results reporting, analysis, focus groups, and recommendations.
● Created communication of brand marketing processes to ensure clear, strong, and regular connection with global markets; establish communication framework within the matrix organization.
● Managed the development of creative collateral in support of global go-to-market plans, ensuring scalability for regions and channel needs. Create, curate, and manage all published content (images, video, print, and audio/podcast), including the creation, editor and designer of catalog.

• Charged with overall marketing operations including marketing budget, demand generation technology, reporting, and dashboards to demonstrate revenue impact and ROI.
• Managed overall product and portfolio marketing strategy that is data-driven, cross-functionally aligned with product and sales, and focused on business outcomes
• Spearheaded the launch of 15 new services that led to a 15% market share increase.
• Expanded reach and customer acquisition from 2 states to 12 states while promoting the new brand by collaborating with partners across customer insights, and product marketing to align all our efforts, rooted in data.
• Manage the redesign of the current live flow in the app for iOS and Android for ease of use.
• Managed and had oversight of mobile development for native mobile app design and implementation (iOS, Android), including system analysis, test-driven application development, test automation, code review, and application maintenance support.
• Serve as a senior leader to social marketers, fostering sponsor relationships, presenting strategy and go-to-market plans for product launches and campaigns, and representing the brand at relevant events.
• Implemented a paid ad strategy for each new market to increase the user base.
• Developed trigger-based emails & push notifications through Marketing Automation / CRM system.
• Oversee email operations including creative development, programming (coding), QA testing, and directly managing deployment activities.
• Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
• Conducted research and analysis to determine brand positioning and messaging.
• Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.

• Managed, coordinate, and lead the analysis and development of marketing plans, product promotions, advertising, in-store displays, merchandising strategies, and inventory forecasting
• Developed comprehensive analysis of program deliverables to measure against clients' goals
• Oversee and drive client growth within existing account portfolio and responsible for helping achieve the team and division's annual sales budget via current client growth, new service creation, new business development
• Led $30MM yearly global marketing strategy plan for the AT&T continuity program
• Develop comprehensive analysis of program deliverables to measure against clients' goals
• Management analysis of client goals vs
• Actuals monthly with sales and products
• Management of national accounts for Petco, Polk, Monster, Nestle, LG, Mars Drinks, and multicultural clients
• Managed the planning team members to develop category, channel, customer, and competitive brand marketplace insights, identify most value consumer targets, communication strategy, innovation opportunities, promotion program objectives, strategies, and tactical recommendations for programs, leveraging key consumer insights that drive purchase behavior change
• Management of national accounts for Petco, Polk, Monster, Nestle, LG, Mars Drinks, and multi-cultural clients
• Management of communication plans and consumer experiences, that connected and executed seamlessly throughout social, CRM/Email, PR, and web properties
• Managed the field staff for each program on productivity of program guidelines at events, training centers, and at major retailers
• Recruit, train and develop all field staff so that they understand the needs of clients to ensure team is consistently meetings and exceeding expectations of relationships, while also understanding our contractual duty
• Designed and updated marketing materials, brand messaging, signage, social media, print and paid ads for all clients
• Review business objectives with stakeholders and develop solution-based programs that resolve the business unit's deficiencies
• Recap all program initiatives for various clients on a weekly, monthly, and quarterly basis
• Implemented project management techniques to overcome obstacles and increase team productivity.
• Conducted ongoing reviews of program financial systems to assess cost control measures.
• Developed internal requirements and standards to minimize regulatory risks and liability across programs.

• Managed and directed marketing and business operations which involved account reviews of media plans and proposals for all staff
• Established business goals to maximize growth and profitability of the company's assets and products
• Managed various entertainment studio accounts with $10M+ annual budget and general accounts more than $5M annually focusing on the youth and multi-cultural markets
• Responsible for creating, building, and managing brand strategies across a portfolio (writing creative briefs, guiding development and presentation of the creative work)
• Designed and implemented research projects to address client business issues, gain insight into target audiences and testing ad concepts
• Managed two offices on the west coast which consisted of 40+ full time staff
• Delegated responsibilities and monitored overall performances of all staff to ensure policies were being upheld
• Trained staff on print, online, OOH, promotions, events, direct marketing, retail, and all other properties under Alloy's umbrella
• Developed the professional and management skills of team members; provides ongoing feedback and training opportunities for team
• Managed new sales, business development and planning to maximize profitability for all accounts in the west coast
• Created and developed innovative experiential, promotional and branding programs/campaigns for my designated accounts
• Tracked, analyzed, and monitored sales for the western region
• Produced forecast reports to anticipate future sales
• Managed annual spring break experiential program in Cancun, Mexico and Ft
• Lauderdale, FL
• Which incorporated sponsorships of 10 clients annually
• Developed and provided context to the team on the business environment for each event to create an event plan that includes the overall experience design, content proposal, branding and communications
• Established a company held programs for all associates to follow that resulted in more extensive client contact
• This enabled closer ties that developed in stronger relationships with all clients leading to a higher ROI
• Consolidated key information to report to management/financial analysts on state of the business (net sales, retail sales, competitive intel, market trends, margin analysis, brands equity, etc.) for monthly meetings, management memos, financial analysis commentary