DAVID D'AURORA
Philadelphia
Summary
Dynamic Retail Channel Sales Manager with a proven track record at Google, driving channel sales growth through strategic partnerships and inspirational leadership. Expert in results management, optimizing budgets, and enhancing market share. Adept at training and developing talent, fostering relationships that lead to sustainable performance improvements.
Overview
17
17
years of professional experience
Work History
Retail Channel Sales Manager
Google
01.2022 - Current
- Channel Sales Leader with 2+ years of experience driving channel sales growth and strategy for Google Hardware, specializing in the regional T-Mobile partnership.
- Successfully managed and optimized a $2.5 million annual incentive budget, resulting in a 15% increase in regional market share.
- Created targeted pilot programs and strategic relationship development with carrier leadership.
- Proven ability to translate business objectives into high-ROI retail execution and sustainable performance improvement.
- Field of expertise includes managing product-related budgets, leading mergers and acquisitions, and leveraging great influencing and communication strengths.
Business Development Manager
T-Mobile
Philadelphia
01.2018 - 01.2022
- Partnered with retail branded owners to define and quantify team objectives, sales planning, operational excellence, and market expansion.
- Influenced retail leadership on maximizing inventory management, reducing cash risks, and ensuring compliance with merchandising standards.
- Coached and developed new talent with a goal of 80% or better, focusing on maintaining T-Mobile operating standards and policies. (2022 audit average for 18 locations was 99%).
- Implemented a quarterly business review process with Branded Owners to review, forecast, and strategize on sales and performance trends.
- Conducted weekly 1-on-1 store visits to ensure quality, consistency, and compliance with company merchandising/handset programs and high standards of store appearance.
- Established and built relationships with key decision-makers within customer organizations to promote growth and retention.
- 2022 Territory Sales Performance: finished top 50 in the company.
Development Specialist
T-Mobile
Philadelphia
01.2017 - 01.2018
- Focused on bringing top talent to fuel Market growth and building leadership capabilities through a one-year developmental assignment.
- Worked side by side with store and Market leaders to help unleash their full potential through inspirational leadership.
- Key responsibilities included New Store Ramp up, Go to Market launch Execution, Skill Development, and supporting National Training rollout.
- Successfully implemented use of revenue P&L audits in 100% of these stores within the 8-month program.
Retail Training Store Manager
T-Mobile
Philadelphia
01.2009 - 01.2015
- Responsible for leading, coaching, and developing a store team consisting of Retail Assistant Managers, a Retail Sales Leader, and fifteen-plus Retail Sales Associates.
- Hired and developed effective Sales Associates while utilizing tools and resources to grow internal talent to be ready for the next level.
- Instituted a high level of focus around living the T-Mobile values and utilizing these strengths to drive success.
- Maintained a high level of operational efficiency, which helped minimize risk and protected the store's assets.
- Served as a Subject Matter Expert regarding launching events and implementing business initiatives, creating simple processes for consistent training across all functional groups.
- Utilized strategic thinking to make recommendations for adding training programs that best suited the learner and solved training objectives.
Territory Manager Mentor Program
T-Mobile
Philadelphia
01.2022
- Goal: Created and implemented a mentorship program designed for high-potential retail leaders to coach and train them to become Territory Managers.
- Key Activities:
- Trained mentees on how to conduct a retail operational audit.
- Educated mentees on how to conduct a successful store visit while building relationships with key leaders.
- Result: Supported a mentee in their development, which led to an internal promotion.
Leadership Specialist Development Program
T-Mobile
Philadelphia
01.2017
- Goal: Created and developed training materials for 'T-Vision' to successfully launch a new T-Mobile product to frontline employees.
- Key Activities:
- Created role-play scenarios to strengthen sales and product knowledge.
- Served as a Subject Matter Expert for the rest of the nation to support their go-to-market strategy and training material implementation.
Education
Business Administration -
West Virginia University
West Virginia01.2026
High School Diploma -
Central High School
West VirginiaSkills
- Strategic Partnership
- Cross-Channel Collaboration
- Results Management
- Process & Operations
- Customer Success
- Inspirational Leadership
- Relationship Building
- Training and Development
Accomplishments And Awards
Career Development Mentor, Manager (T-Mobile: 2012 - 2013), Market Lead for Community Outreach (T-Mobile: 2014 - 2015), Retail Manager of The Year (T-Mobile: 2017), PEAK Nomination (T-Mobile: 2017), Winner's Circle (T-Mobile: 2018), PEAK Nomination (T-Mobile: 2022)
Timeline
Retail Channel Sales Manager
Google
01.2022 - Current
Territory Manager Mentor Program
T-Mobile
01.2022
Business Development Manager
T-Mobile
01.2018 - 01.2022
Development Specialist
T-Mobile
01.2017 - 01.2018
Leadership Specialist Development Program
T-Mobile
01.2017
Retail Training Store Manager
T-Mobile
01.2009 - 01.2015
Business Administration -
West Virginia University
High School Diploma -
Central High School