Dynamic and performance-driven marketing and brand strategist with 10+ years’ experience spanning global agencies, luxury retail, and hospitality sectors. Adept in multi-channel campaign development, brand positioning, digital strategy, and stakeholder engagement. Notably led marketing strategy as Account Director for McDonald’s at Neonhive and Pacinamix, driving 25 %+ growth through integrated campaigns. Highly experienced in managing cross-functional teams, launching digital activations, and enhancing brand identity for premium and lifestyle brands, including Salvatore Ferragamo, Billionaire Couture, and Maxhosa Africa. Experienced with brand strategy development and execution, ensuring cohesive brand messaging. Utilizes strong leadership and collaboration skills to drive team performance and achieve marketing goals. Knowledge of market analysis and campaign management, consistently delivering impactful results.