David DeHaen
Orlando,FL
Summary
Diligent Media Expert with background in managing client relationships and driving revenue through innovative sales strategies. Successfully closed high-impact deals and fostered long-term partnerships. Demonstrated expertise in communication and negotiation, consistently exceeding client expectations.
Overview
24
24
years of professional experience
Work History
Account Executive
SPECTRUM REACH
03.2020 - Current
- Drive revenue with multi-screen strategies including linear, OTT, CTV, display and search campaigns
- Responsible for building and maintaining strong relationships with clients and agencies
- Met or exceeded quarterly budgets across all platforms
- Brought new advertisers to News 13 and Spectrum Reach
- Prepare key data points for client meetings and media plan recommendations
- Own the post-campaign analysis finding and recommendations to drive repeat business
Account Manager
WESH 2 NBC
01.2018 - 03.2020
- Sell cross- platform partnerships (TV/ Web/ Mobile/ OTT/ Weather Channel) to local clients and agencies
- Onsite meetings to grow business and teach clients the importance of all platforms
- Cover large agency list, including four of the top ten clients in the market
- Brought new advertisers to Broadcast Television and WESH 2
- Present internally and externally new ideas, campaign summaries, and new business presentations
- Consistently achieved target budgets across all platforms
- Trained weekly on all Hearst Digital Products (WESH.com, WESH mobile, Core Audience, OTT, Native, Social, Weather Channel)
Senior Account Executive
WKMG CBS Orlando
01.2010 - 01.2018
- Initiated meetings to review objectives for clients
- Leveraged integrated marketing deals to support revenue generation for WKMG News 6
- Covered large list; as well as local, regional and national clients across the country
- Maximized market share on every piece of business
- Brought new advertisers to Broadcast Television and WKMG
Account Executive
MAJOR MARKET NETWORK (DIVISION OF COX BROADCASTING)
01.2006 - 01.2010
- Worked with buying groups at Carat USA, KSL Media, Initiative, Mediacom, Mindshare, PhD
- Responsible for generating, negotiating, and maintaining over $25 Million in billings
- Developed and presented proposals to all agency levels and clients
- Cultivated relationships with media buyers, planners, and clients
- Rectified Nielsen posting / audit issues with agencies
- Forecasted budget outlooks for management
Market Supervisor
ZIMMERMAN & PARTNERS
09.2004 - 01.2006
- Accountable for billings of $10 million annually
- Responsible for retail and automotive accounts in 10 markets (i.e.: Atlanta, Chicago, Detroit)
- Planned, negotiated, and stewarded local buys for radio and television
- Developed, presented, and executed added value opportunities
- Created and presented buy overviews to clients for every buy negotiated
- Trained and managed two assistants; worked closely with relevant planners and account executives
National Broadcast Supervisor
CARAT -USA
10.2002 - 08.2004
- Accountable for billings totaling $745 million
- Allocated and maintained a multi-brand account consisting of $650 million in network and cable across 40 networks
- Created buy presentations and delivered them to the client and brand teams
- Worked closely with Pfizer client and brand managers regarding fiscal responsibilities
- Responsible for all Pfizer sports buys and partnerships including Viagra MLB/Nascar sponsorship
National Broadcast Buyer; Pfizer- Warner Lambert
CARAT -USA
07.2000 - 10.2002
Education
B.A. - Sociology, Criminal Justice
Ithaca College
Ithaca, NY05.1997
Skills
- Microsoft Excel
- Word
- PowerPoint
- Wide Orbit
- Wide Orbit Media Sales
- Salesforce
- Matrix
- Written and verbal communication
- Strategic selling
- New business opportunities
- CRM software expertise
- Strong relationships
References
Furnished Upon Request
Timeline
Account Executive
SPECTRUM REACH
03.2020 - Current
Account Manager
WESH 2 NBC
01.2018 - 03.2020
Senior Account Executive
WKMG CBS Orlando
01.2010 - 01.2018
Account Executive
MAJOR MARKET NETWORK (DIVISION OF COX BROADCASTING)
01.2006 - 01.2010
Market Supervisor
ZIMMERMAN & PARTNERS
09.2004 - 01.2006
National Broadcast Supervisor
CARAT -USA
10.2002 - 08.2004
National Broadcast Buyer; Pfizer- Warner Lambert
CARAT -USA
07.2000 - 10.2002
B.A. - Sociology, Criminal Justice
Ithaca College