Summary
Overview
Work History
Education
Skills
Accomplishments
Professional References
Timeline
Generic

David DiCato

Chardon,OH

Summary

Dynamic business development and sales leader with a proven track record at WMG Surgical, driving strategic initiatives and enhancing client engagement. Expert in contract negotiation and team management, successfully capturing $1.3M in new business. Adept at competitive analysis and performance management, fostering growth and development within high-performing teams.

Overview

11
11
years of professional experience

Work History

Director of Business Development

WMG Surgical ZimmerBiomet Cardiothoracic Division
Cleveland, OH
04.2025 - Current
  • Leading cross-functional teams to drive product development initiatives.
  • Implemented client engagement strategies to enhance customer relationships.
  • Conducted competitive analysis to inform business strategy decisions.
  • Conducted regular performance reviews of the Business Development Team members to identify areas for improvement and provide feedback and guidance for career growth and development.
  • Managed the entire sales cycle process, including prospecting, lead generation, qualifying prospects, presenting solutions, negotiating terms, and closing deals.
  • Developing and implementing a comprehensive business development strategy for the organization.

Director of Business Development | Cardiothoracic

Rock Medical
Hudson, OH
01.2022 - 11.2024
  • Manage 72% of our contracted accounts, valued at $48,000,000, of our $66,000,000 portfolio.
  • Developed strategic partnerships with healthcare providers and organizations.
  • Built a new CRMA tool for live contract projections/misses to leverage for increased sales.
  • Implemented new contract metrics; must exceed national growth of 13% before a rebate is initiated.
  • Closed the first University Hospitals/Arthrex contract in October. 2022, awarding Arthrex $1.3M+ in video and consumables.
  • Launched the Arthrex Cardiothoracic division for our local agency, securing over $300,000 in sales in the first year.
  • Collaborated with the team to forecast based on sales and product profitability..

District Director of Extremities and Trauma

Rock Medical
Hudson, OH
01.2021 - 01.2022
  • Managed team of 13 representatives in growing $23,000,000 distal extremities category.
  • Developed business model for successful launch of Advanced Orthopedic Solutions' trauma line.
  • Achieved 103% of quota in 2021 and 107% in 2022.
  • Recognized as Trauma Manager of the Year in 2022.
  • Facilitated regular staff meetings to address challenges and enhance collaboration.
  • Recruited competitive trauma specialist to lead distal extremities division in 2022.

Cleveland East Area Sales Manager

Rock Medical
Hudson, OH
01.2015 - 01.2021
  • Executed cold calls to orthopedic surgeons, establishing relationships and promoting surgical devices.
  • Increased territory revenue from $1.4 million in 2011 to $2.7 million in 2016.
  • Exceeded sales quotas in 2012, 2013, and 2015, earning National Territory of the Year in 2016.
  • Onboarded two new team members, enabling focus on large accounts and key customers.
  • Led customer engagement initiatives through medical education events and networking activities.
  • Conducted 18 visits to Naples for educational events in 2015 to enhance industry presence.
  • Coordinated labs, dinners, and travel to strengthen client relationships and expand market reach.
  • Achieved recognition for outstanding performance through strategic sales growth and relationship management.

Education

Bachelor of Arts - Marketing, Communications

Kent State University
Kent, OH
12.2021

Skills

  • Compensation planning
  • Team management
  • Organizational structure
  • Project management
  • Employee recruitment
  • Competitive analysis
  • Strategic planning
  • Team development
  • Contract negotiation
  • Corporate communications
  • Proposal writing
  • Performance management

Accomplishments

  • *Active* Securing the Sole Source Cardiothoracic agreement at Metro Health and University Hospitals in Cleveland, OH.
  • 10/23, $8M (60mo.) AAP with The Cleveland Clinic Sports Health
  • 08/22 $1.3M Growth Contract University Hosp.
  • 09/21, $3.4M Synergy + Sports Sale Opening of Beachwood Medical
  • 11/20, $1.4M Sale / Opening of Amherst ASC – Video + Sports
  • 09/19 National Agency of the Year award
  • 09/17, $900,000 ProMedica Bay Park Video Deal
  • 09/16 $2.5M Territory $2.7M Sales - PTQ 108% *Territory of the Year*
  • 09/15, $1.5M Territory $1.7M Sales – PTQ 117%
  • 09/14, $4.5M Territory $4.7M Sales – PTQ 138%
  • 09/13, $2.5M Territory $2.8M Sales – PTQ 113.6%

Professional References

Dr. James Voos M.D. | Director of Orthopedic Surgery, University Hospitals | Head Team Physician, Cleveland Browns | President, National Football League Physicians Society | Executive Director of the UH Haslam Sports Innovation Center

C: (913) 638-7211

E: James.Voos@UHHospitals.org

 

Dr. Sudish (Sid) Murthy M.D., PhD. | Section Head of Thoracic Surgery at The Cleveland Clinic

C: (216) 312-5141

E: MurthyS1@ccf.org

 

Tom Ramsay | Retired Arthrex Agency Principal | My former boss for 14+ Years at Rock Medical

C: (216) 496-3168

E: TomRamsay123@Gmail.com

 

Nick Thaxton | Director of Professional Education, Atricure 

C: (513) 939-8529

E: NThaxton@Atricure.com

Timeline

Director of Business Development

WMG Surgical ZimmerBiomet Cardiothoracic Division
04.2025 - Current

Director of Business Development | Cardiothoracic

Rock Medical
01.2022 - 11.2024

District Director of Extremities and Trauma

Rock Medical
01.2021 - 01.2022

Cleveland East Area Sales Manager

Rock Medical
01.2015 - 01.2021

Bachelor of Arts - Marketing, Communications

Kent State University

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